A comparative study on the effect of ChatGPT recommendation and AI recommender systems on the formation of a consideration set
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In making product recommendations, ChatGPT may have a significant impact on consumers' trust in it, leading to higher consumer intention to adopt its consideration set than those of other AI recommenders (e.g., Amazon).
“In making product recommendations, ChatGPT may have a significant impact on consumers' trust in it, leading to higher consumer intention to adopt its consideration set than those of other AI recommenders (e.g., Amazon) [29].”
From Consumer Responses to Generative AI Chatbots Versus Search Engines for Product Evaluation (2025) · cites this paper as [29]
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- Authors
- Chang, W., & Park, J.
- Affiliations
- Hanyang University (KR)
- Corresponding author
- Park, Jungkun
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2024-05
- Volume
- 78
- Pages
- 103743
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W4391979556
- Cited by
- 92
- References
- 68
- Citations by year
- 2026: 47 · 2025: 33 · 2024: 12
- FWCI
- 13.58
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Journal of Retailing and Consumer Services (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Physical Sciences › Computer Science › Artificial Intelligence › AI in Service Interactions
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- ChatGPT, consideration sets, consumer choice, brand awareness, perceived performance, purchase intention, moderating effect, generative AI in marketing
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