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Developing and validating a multidimensional consumer-based brand equity scale

Yoo, Boonghee, Donthu, Naveen·2001·Journal of Business Research
DOI 10.1016/s0148-2963(99)00098-3
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Metadata

Authors
Yoo, B., & Donthu, N.
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2001-04
Volume
52
Issue
1
Pages
1-14
ISSN
0148-2963 (ISSN-L)
DOI
10.1016/s0148-2963(99)00098-3
OpenAlex
W2161246478
Cited by
2,975
References
6
FWCI
46.33
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)

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Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research. https://doi.org/10.1016/s0148-2963(99)00098-3

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