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Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
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Cites
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Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., & Islam, R. (2019) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2017.11.001 · Cited by 587
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Ao, L., Bansal, R., Pruthi, N., & Khaskheli, M. B. (2023) · Sustainability · doi:10.3390/su15032744 · Cited by 279
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Choudhury, M. M., & Harrigan, P. (2014) · Journal of Strategic Marketing · doi:10.1080/0965254x.2013.876069 · Cited by 263
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Original or counterfeit luxury fashion brands? The effect of social media on purchase intention
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Kananukul, C., Jung, S., & Watchravesringkan, K. (2015) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-03-2014-0019 · Cited by 42
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Metadata
- Authors
- Kim, A. J., & Ko, E.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2012-10
- Volume
- 65
- Issue
- 10
- Pages
- 1480-1486
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2029485242
- Cited by
- 2,449
- References
- 3
- FWCI
- 99.66
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
