Do Student Samples Provide an Accurate Estimate of the General Public?
Open accessAbstract
Most psychological studies rely on student samples. Students are usually considered as more homogenous than representative samples both within and across countries. However, little is known about the nature of the differences between student and representative samples. This is an important gap, also because knowledge about the degree of difference between student and representative samples may allow to infer from the former to the latter group. Across 59 countries and 12 personality (Big-5) and attitudinal variables we found that differences between students and general public were partly substantial, incoherent, and contradicted previous findings. Two often used cultural variables, embeddedness and intellectual autonomy, failed to explain the differences between both groups across countries. We further found that students vary as much as the general population both between and within countries. In summary, our results indicate that generalizing from students to the general public can be problematic when personal and attitudinal variables are used, as students vary mostly randomly from the general public. Findings are also discussed in terms of the replication crisis within psychology.
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Most of this research depends on student samples, most commonly psychology student samples.
“A further comment, which is true for much psychology literature (e.g., Hanel & Vione, 2016), is that most of this research depends on student samples, most commonly psychology student samples.”
From Factors Related to Mean Score Group Differences on Cognitive Ability Tests: A Systematic Review (2025) · cites this paper as Hanel & Vione, 2016
The Introduction says student samples are extremely common in psychological studies, supporting the general point about psychology research. The Discussion (Implications and limitations) mentions psychology students but says the authors had no data on students’ subjects; it does not establish that psychology students are the most common student sample. (LLM, conf=0.87)
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Passive data collection on Reddit: a practical approach
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“This strength is particularly relevant in the field of psychology since psychological research still tends to predominantly resort to college-based samples (Hanel and Vione, 2016).”
BackgroundSchlaegel, C., Gunkel, M., & Taras, V. (2022) · Journal of Organizational Behavior · doi:10.1002/job.2671 · Cited by 43 · see citing works
“Although the generalizability of findings based on student samples has been called into question (e.g., Bello et al., 2009; Shen et al., 2011), the main concerns about student samples only have limited relevance in the context of the present study (Hanel & Vione, 2016).”
BackgroundLi, H. (2021) · Personality and Individual Differences · doi:10.1016/j.paid.2021.110678 · Cited by 36 · see citing works
“We called that a behavior”: The making of institutional data
Whitman, M. (2020) · Big Data & Society · doi:10.1177/2053951720932200 · Cited by 44 · see citing works
Markova, V., Sandal, G. M., & Pallesen, S. (2020) · BMC Health Services Research · doi:10.1186/s12913-020-05478-x · Cited by 39 · see citing works
A review of experimental research on organizational trust
Schilke, O., Powell, A., & Schweitzer, M. (2023) · Journal of Trust Research · doi:10.1080/21515581.2023.2214202 · Cited by 34 · see citing works
“There is an ongoing argument regarding the extent to which data obtained from student participants is generalisable to wider populations (Hanel & Vione, 2016).”
BackgroundBasic Empathy Scale: A Systematic Review and Reliability Generalization Meta-Analysis
Cabedo-Peris, J., Vilar, M. M., Merino‐Soto, C., & Morán, M. O. (2021) · Healthcare · doi:10.3390/healthcare10010029 · Cited by 34 · see citing works
“Although student samples can be efficiently used to help with the measurement design [9], there is sufficient scientific literature which makes robust claims about the poor generalization of student samples [10], applied to several psychosocial constructs, such as empathy.”
BackgroundRange Restriction Affects Factor Analysis: Normality, Estimation, Fit, Loadings, and Reliability
Franco-Martínez, A., Alvarado, J. M., & Sorrel, M. (2021) · Educational and Psychological Measurement · doi:10.1177/00131644221081867 · Cited by 34 · see citing works
“The convenience sampling is broadly used in quantitative studies (Etikan et al., 2016) and, as its name indicates, accounts for the researcher’s accessibility in recruitment and administration (Hanel & Vione, 2016).”
BackgroundNudelman, G., & Otto, K. (2019) · British Journal of Psychology · doi:10.1111/bjop.12438 · Cited by 34 · see citing works
Anggraini, D., Glasauer, S., & Wunderlich, K. (2018) · Scientific Reports · doi:10.1038/s41598-018-28241-z · Cited by 34 · see citing works
Negative online reviews, brand equity and emotional contagion
Ahmad, F., & Guzmán, F. (2021) · European Journal of Marketing · doi:10.1108/ejm-10-2019-0820 · Cited by 33 · see citing works
Westgarth, M. M. P., Hogan, C., Neumann, D. L., & Shum, D. (2021) · Social Cognitive and Affective Neuroscience · doi:10.1093/scan/nsab017 · Cited by 40 · see citing works
Genç, E., Schlüter, C., Fraenz, C., Arning, L., Metzen, D., Nguyen, H., Voelkle, M., Streit, F., Güntürkün, O., Kumsta, R., et al. (2020) · Molecular Neurobiology · doi:10.1007/s12035-021-02398-7 · Cited by 33 · see citing works
Food Reward and Food Choice. An Inquiry Through The Liking and Wanting Model
Recio-Román, A., Recio-Menéndez, M., & Román-González, M. V. (2020) · Nutrients · doi:10.3390/nu12030639 · Cited by 33 · see citing works
“Generalizing from student’s samples to the general public can be problematic when personal and attitudinal variables are used [115].”
BackgroundEvaluating Reddit as a Crowdsourcing Platform for Psychology Research Projects
Luong, R., & Lomanowska, A. M. (2021) · Teaching of psychology · doi:10.1177/00986283211020739 · Cited by 32 · see citing works
“Unlike traditionally used university student samples that suffer from problems with generalizability and representativeness (Hanel & Vione, 2016), online recruitment offers greater demographic diversity and data quality (Buhrmester et al., 2011; Peer et al., 2017; Rouse, 2015; Sciutto, 2015).”
Stimulating aged brains with transcranial direct current stimulation: Opportunities and challenges.
Habich, A., Fehér, K., Antonenko, D., Boraxbekk, C., Flöel, A., Nissen, C., Siebner, H., Thielscher, A., & Klöppel, S. (2020) · Psychiatry research. Neuroimaging · doi:10.1016/j.pscychresns.2020.111179 · Cited by 32 · see citing works
“…al., Psychiatry Research: Neuroimaging, https://doi.org/10.1016/j.pscychresns.2020.111179 The generalizability and above all the transferability of findings between distinct populations (e.g. age groups) has been called into question with regard to many psychology studies (Hanel and Vione, 2016).”
BackgroundResultInfluentialLynch, L., Moorhead, A., Long, M., & Hawthorne-Steele, I. (2020) · Youth & society · doi:10.1177/0044118x20902786 · Cited by 32 · see citing works
“Academic journal publishing guidelines often recommend the exclusion of research that includes university students due to issues concerning generalizability and representativeness (Hanel & Vione, 2016).”
BackgroundExamining Cyberstalking Perpetration and Victimization: A Scoping Review
Wilson, C., Sheridan, L., & Garratt-Reed, D. (2022) · Trauma, Violence, & Abuse · doi:10.1177/15248380221082937 · Cited by 31 · see citing works
“Because many studies have focussed on university/college populations who may share culture and attitudes (Hanel & Vione, 2016), fi ndings cannot be assumed to re fl ect actual rates of these behaviours within entire populations.”
BackgroundThe Relationship Between Narcissism and Empathy : A Meta-Analytic Review
Simard, P., Simard, V., Laverdière, O., & Descôteaux, J. (2022) · Journal of Research in Personality · doi:10.1016/j.jrp.2022.104329 · Cited by 30 · see citing works
Ahmad, F., & Guzmán, F. (2021) · Journal of Consumer Marketing · doi:10.1108/jcm-09-2020-4119 · Cited by 30 · see citing works
Ethical guidelines for social justice in psychology.
Hailes, H. P., Ceccolini, C. J., Gutowski, E. R., & Liang, B. (2020) · Professional Psychology Research and Practice · doi:10.1037/pro0000291 · Cited by 46 · see citing works
“For instance, as researchers, psychologists often find that the most affordable and readily accessible research participants are college students, who are disproportionately White, middle class, and highly educated (Hanel & Vione, 2016; Henrich, Heine, & Norenzayan, 2010).”
Childhood adversity and mental health outcomes among university students: A longitudinal study
Bhattarai, A., King, N., Adhikari, K., Dimitropoulos, G., Devoe, D., Byun, J., Li, M., Rivera, D., Cunningham, S., Bulloch, A. G. M., et al. (2023) · The Canadian Journal of Psychiatry · doi:10.1177/07067437221111368 · Cited by 29 · see citing works
“Finally, the generalization of findings to other university student populations requires caution, especially when personal and attitudinal variables are analyzed.(60) Table 4.”
BackgroundRethinking fast and slow processing in autism.
Taylor, E., Farmer, G., Livingston, L. A., Callan, M. J., & Shah, P. (2022) · Journal of Psychopathology and Clinical Science · doi:10.1037/abn0000734 · Cited by 30 · see citing works
“Further, the samples were homogeneous, consisting largely of current or prospective university students and staff, which are unrepresentative of autistic or non-autistic populations (see also, Hanel & Vione, 2016).”
BackgroundFischer, C. (2021) · Review of Public Personnel Administration · doi:10.1177/0734371x20986839 · Cited by 29 · see citing works
“They conducted lab experiments with students, which are criticized for not being valid externally in several disciplines (Bello et al., 2009; Hanel & Vione, 2016; Henry, 2008; Peterson, 2001).”
BackgroundWang, N., Ren, F., & Zhou, X.-L. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.01355 · Cited by 29 · see citing works
“We chose to recruit college students for two reasons: students were evidenced as heterogeneous as the community people (Hanel and Vione, 2016) and the facility of collecting test–retest data.”
BackgroundThe impact of customer engagement on customer happiness
de Azambuja, G. P., Peña, G. A. R., & Vargas, E. G. T. (2023) · Journal of Consumer Behaviour · doi:10.1002/cb.2147 · Cited by 28 · see citing works
Ong, W. Y., & Sündermann, O. (2022) · JMIR mhealth and uhealth · doi:10.2196/41800 · Cited by 32 · see citing works
“First, student participants may limit the generalizability of findings, as university students and the public may differ in factors such as level of education [91].”
BackgroundPrevalence and correlates of individuals with sexual interest in children: A systematic review.
Savoie, V., Quayle, E., & Flynn, E. (2021) · International Journal of Child Abuse & Neglect · doi:10.1016/j.chiabu.2021.105005 · Cited by 27 · see citing works
Brand equity, online reviews, and message trust: the moderating role of persuasion knowledge
Ahmad, F., & Guzmán, F. (2020) · Journal of Product & Brand Management · doi:10.1108/jpbm-09-2019-2564 · Cited by 27 · see citing works
The Minds of God(s) and Humans: Differences in Mind Perception in Fiji and North America
Willard, A., & McNamara, R. (2019) · Cognitive Sciences · doi:10.1111/cogs.12703 · Cited by 27 · see citing works
“Psychological subject pools have been claimed as problematic and often do not generalize to the population at large (Hanel & Vione, 2016), yet they are still used at a high level in psychological research.”
BackgroundUher, J. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.1009893 · Cited by 30 · see citing works
“…questionnaires’ reliability and validity not only outside of Western, educated, industrialised, rich and democratic (WEIRD) populations but also their adequacy and predictive utility for studying individuals within Western countries (Hanel and Vione, 2016; Laajaj et al., 2019; Condon et al., 2021).”
BackgroundLekkas, D., Price, G. D., & Jacobson, N. (2021) · Computers in Human Behavior · doi:10.1016/j.chb.2021.107029 · Cited by 26 · see citing works
“Further, student self-reports on personal and attitudinal variables do not generalize well to the public (Hanel & Vione, 2016), which may be extended to the self-reported fatigue and boredom metrics considered in the present study.”
BackgroundAlbayay, J., Villarroel-Gruner, P., Bascour–Sandoval, C., Parma, V., & Galvéz-García, G. (2019) · Brain and Cognition · doi:10.1016/j.bandc.2019.103618 · Cited by 32 · see citing works
Why, when, and from whom: considerations for collecting and reporting race and ethnicity data in HCI
Chen, Y. T., Smith, A. D. R., Reinecke, K., & To, A. (2023) · CHI Conference on Human Factors in Computing Systems · doi:10.1145/3544548.3581122 · Cited by 22 · see citing works
“dustrialized, Rich, and Democratic (WEIRD) samples [7, 45, 73, 90] and among college students [41, 46, 90].”
BackgroundThe effect of seeing scientists as intellectually humble on trust in scientists and their research
Koetke, J., Schumann, K., Bowes, S. M., & Vaupotič, N. (2024) · Nature Human Behaviour · doi:10.1038/s41562-024-02060-x · Cited by 30 · see citing works
“While this does make them more diverse than typical university pools 70 , it also limits their generalizability (for example, all participants chose to opt in to academic research websites and therefore may have more positive attitudes towards science).”
Informal learning research in hospitality and tourism: A systematic literature review
Kodom-Wiredu, J. K., Coetzer, A., Redmond, J., & Sharafizad, J. (2022) · Journal of Hospitality and Tourism Management · doi:10.1016/j.jhtm.2022.05.011 · Cited by 24 · see citing works
Zinn, S., Landrock, U., & Gnambs, T. (2020) · Behavior Research Methods · doi:10.3758/s13428-020-01480-7 · Cited by 24 · see citing works
“I Just Go with It”: Negotiating Sexual Desire Discrepancies for Women in Partnered Relationships
Fahs, B., Swank, E., & Shambe, A. (2019) · Sex Roles · doi:10.1007/s11199-019-01098-w · Cited by 23 · see citing works
Howard, M. C., & O’Sullivan, R. (2024) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.2024.2385377 · Cited by 18 · see citing works
“Many methodologists have commented on the frequent inadequacy of research samples, as convenient sources may not always generalize to intended target populations (Hanel et al., 2016; Stevens, 2011).”
Uher, J. (2023) · Social & Personality Psychology Compass · doi:10.1111/spc3.12740 · Cited by 22 · see citing works
Miranda, A. R., Scotta, A. V., Méndez, A., Serra, S., & Soria, E. A. (2020) · Journal of preventive medicine and public health = Yebang Uihakhoe chi · doi:10.3961/jpmph.20.229 · Cited by 22 · see citing works
“However, further studies are needed to assess the reliability and validity of these instruments in other Latin American Spanish-speaking populations, since psychological research performed in students is not appropriate for generalizations to the general public [10].”
BackgroundArousal enhances herding tendencies when decision making
Coker, B. (2020) · Journal of Consumer Behaviour · doi:10.1002/cb.1811 · Cited by 22 · see citing works
Communication blackouts in power outages: Findings from scenario exercises in Germany and France
Mahdavian, F., Platt, S., Wiens, M., Klein, M., & Schultmann, F. (2020) · International Journal of Disaster Risk Reduction · doi:10.1016/j.ijdrr.2020.101628 · Cited by 21 · see citing works
Castro, N., Curley, T., & Hertzog, C. (2020) · Behavior Research Methods · doi:10.3758/s13428-020-01454-9 · Cited by 21
“…variety of research that is reliant on category norms and continuing concern regarding the replicability of psychological research (Arnett, 2016; Hanel & Vione, 2016; Henrich, Heine, & Norenzayan, 2010), it is critical that future norms continue to make attempts Table 8 Stability of categories…”
Is intellectual humility related to more accuracy and less overconfidence?
Bowes, S. M., Ringwood, A., & Tasimi, A. (2023) · The Journal of Positive Psychology · doi:10.1080/17439760.2023.2208100 · Cited by 30 · see citing works
“…differences between community and college samples has been a challenging endeavor for decades (see Peterson, 2001); for instance, even cultural worldviews have been found not to explain differences between community and college samples in studies from dozens of countries (e.g. Hanel & Vione, 2016).”
BackgroundFerrar, J., Griffith, G. J., Skirrow, C., Cashdollar, N. M., Taptiklis, N., Dobson, J., Cree, F., Cormack, F. K., Barnett, J. H., & Munafo, M. R. (2021) · Journal of Medical Internet Research · doi:10.2196/26004 · Cited by 23 · see citing works
Culture and Sampling Issues With “Green” Attitude Research
Larson, R. B., & Kinsey, J. (2019) · Social Marketing Quarterly · doi:10.1177/1524500419838989 · Cited by 20 · see citing works
Hanel, P., Zarzeczna, N., & Haddock, G. (2018) · Social Psychology and Personality Science · doi:10.1177/1948550618803348 · Cited by 20
“This replicates Hanel and Vione (2016) who investigated whether student samples and the general public are more heterogeneous in more autonomous and less embedded countries (cf. Schwartz, 2006).”
BackgroundSelf-citation
- Authors
- Hanel, P. H. P., & Vione, K. C.
- Affiliations
- Cardiff University (GB)
- Corresponding author
- Hanel, Paul H. P.
- ORCID
- Hanel, Paul H. P.
- Venue
- PLOS ONE
- Publisher
- Public Library of Science (PLoS)
- Published
- 2016-12-21
- Volume
- 11
- Issue
- 12
- Pages
- e0168354
- ISSN
- 1932-6203 (ISSN-L)
- PMC
- PMC5176168
- OpenAlex
- W2569236205
- Cited by
- 510
- References
- 36
- Citations by year
- 2026: 45 · 2025: 48 · 2024: 71 · 2023: 59 · 2022: 56 · 2021: 80 · 2020: 87 · 2019: 40 · 2018: 18 · 2017: 5 · 2013: 1
- FWCI
- 23.02
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- PLoS ONE (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- ORCA Online Research @Cardiff (Cardiff University) (acceptedVersion)
- Open Access at Essex (University of Essex) (acceptedVersion)
- University of Derby Online Research Archive. (University of Derby) (submittedVersion, cc-by)
- The University of Bath Online Publications Store (The University of Bath) (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Figshare (submittedVersion, cc-by)
- Pure (University of Bath) (submittedVersion, other-oa)
- Funders
- Economic and Social Research Council (GB) (ES/J500197/1)
- CAPES Foundation
- Topics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
- Social Sciences › Psychology › Social Psychology › Social Representations and Identity
- Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
- Keywords
- student samples, cross-cultural comparison, Big Five personality traits, attitudes, embeddedness, intellectual autonomy, sampling bias, replication crisis, cross-national comparison
- MeSH terms
- Attitude, Female, Humans, Male, Personality, Psychological Tests, Students, Knowledge, Young Adult
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