Perspectives: Advertising and climate change – Part of the problem or part of the solution?
Open accessAbstract
The advertising industry has a direct carbon footprint but also contributes to climate change by stimulating unsustainable economic growth, promoting climate-harmful consumerism, and greenwashing polluting products and companies. However, advertising can also play a pivotal role in fighting climate change. The advertising industry can reduce its carbon footprint, fight greenwashing, and cut ties with polluting clients and industries. Green advertising can shift consumers away from climate-harmful consumption patterns toward a low-carbon culture by providing accurate information and leveraging psychological processes such as moral satisfaction, nature experiences, and fear responses, among others. For advertising research to play a significant role in this paradigm shift, it should focus more specifically on climate-relevant behaviours instead of on general green consumer behaviour, and adopt a more holistic approach to analyze the role of advertising not only in influencing individual consumers’ decisions but also in sustaining a cultural narrative that promotes climate protection.
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
The rapid expansion of online advertising and its direct and indirect environmental impacts have been emphasized in research papers and scientific reports over the last years.
“The rapid expansion of online advertising its direct and indirect environmental impacts have been emphasized in research papers and scientific reports over the last years [47, 91].”
From From Efficiency Gains to Rebound Effects: The Problem of Jevons' Paradox in AI's Polarized Environmental Debate (2025) · cites this paper as [47]
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Cites
(1994) · Journal of the American Dietetic Association · doi:10.1016/0002-8223(94)92216-0 · Cited by 46,726 · see citing works
Chaiken, S. (1980) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.39.5.752 · Cited by 5,516 · see citing works
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983) · Journal of Consumer Research · doi:10.1086/208954 · Cited by 4,610 · see citing works
Promotion and Prevention: Regulatory Focus as A Motivational Principle
Higgins, E. T. (1998) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60381-0 · Cited by 3,511 · see citing works
Delmas, M. A., & Burbano, V. C. (2011) · California Management Review · doi:10.1525/cmr.2011.54.1.64 · Cited by 3,441 · see citing works
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008) · Journal of Consumer Research · doi:10.1086/586910 · Cited by 3,235 · see citing works
Targeting consumers who are willing to pay more for environmentally friendly products
Laroche, M., Bergeron, J., & Barbaro‐Forleo, G. (2001) · Journal of Consumer Marketing · doi:10.1108/eum0000000006155 · Cited by 2,974 · see citing works
Beyond the ABC: climate change policy and theories of social change
Shove, E. (2010) · Environment and Planning A: Economy and Space · doi:10.1068/a42282 · Cited by 2,439 · see citing works
Carbon Footprint of Nations: A Global, Trade-Linked Analysis
Hertwich, E. G., & Peters, G. P. (2009) · Environmental Science & Technology · doi:10.1021/es803496a · Cited by 1,715 · see citing works
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472 · see citing works
Concepts and forms of greenwashing: a systematic review
de Freitas Netto, S. V., Sobral, M. F. F., Ribeiro, A. R. B., & Soares, G. R. D. L. (2020) · Environmental Sciences Europe · doi:10.1186/s12302-020-0300-3 · Cited by 1,360 · see citing works
Hartmann, P., & Apaolaza-Ibáñez, V. (2012) · Journal of Business Research · doi:10.1016/j.jbusres.2011.11.001 · Cited by 1,084 · see citing works
Self-citationReinventing Marketing to Manage the Environmental Imperative
Kotler, P. (2011) · Journal of Marketing · doi:10.1509/jmkg.75.4.132 · Cited by 1,027 · see citing works
Familiarity and Its Impact on Consumer Decision Biases and Heuristics
Park, C. W., & Lessig, V. P. (1981) · Journal of Consumer Research · doi:10.1086/208859 · Cited by 962 · see citing works
Social tipping dynamics for stabilizing Earth’s climate by 2050
Otto, I. M., Donges, J. F., Cremades, R., Bhowmik, A., Hewitt, R. J., Lucht, W., Rockström, J., Allerberger, F., McCaffrey, M., Doe, S. S. P., et al. (2020) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.1900577117 · Cited by 958 · see citing works
Do Green Products Make Us Better People?
Mažar, N., & Zhong, C. (2010) · Psychological Science · doi:10.1177/0956797610363538 · Cited by 942 · see citing works
Environmental Impact Assessment of Household Consumption
Ivanova, D., Stadler, K., Steen‐Olsen, K., Wood, R. A., Vita, G., Tukker, A., & Hertwich, E. G. (2015) · Journal of Industrial Ecology · doi:10.1111/jiec.12371 · Cited by 831 · see citing works
Dubois, G., Sovacool, B. K., Aall, C., Nilsson, M., Barbier, C., Herrmann, A., Bruyère, S., Andersson, C., Sköld, B., Nadaud, F., et al. (2019) · Energy Research & Social Science · doi:10.1016/j.erss.2019.02.001 · Cited by 638 · see citing works
The Impact of Feelings on Ad-Based Affect and Cognition
Burke, M. C., & Edell, J. A. (1989) · Journal of Marketing Research · doi:10.2307/3172670 · Cited by 614 · see citing works
How smartphone advertising influences consumers' purchase intention
Martins, J., da Costa, C. B., Oliveira, T., Gonçalves, R., & Branco, F. (2018) · Journal of Business Research · doi:10.1016/j.jbusres.2017.12.047 · Cited by 606 · see citing works
A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach
Carlson, L., Grove, S. J., & Kangun, N. (1993) · Journal of Advertising · doi:10.1080/00913367.1993.10673409 · Cited by 602 · see citing works
Green branding effects on attitude: functional versus emotional positioning strategies
Hartmann, P., Apaolaza, V., & Sainz, F. J. F. (2005) · Marketing Intelligence & Planning · doi:10.1108/02634500510577447 · Cited by 594 · see citing works
Self-citationAn empirical study on the influence of environmental labels on consumers
D’Souza, C., Taghian, M., & Lamb, P. (2006) · Corporate Communications An International Journal · doi:10.1108/13563280610661697 · Cited by 527 · see citing works
Assessing ExxonMobil’s climate change communications (1977–2014)
Supran, G. J., & Орескес, Н. (2017) · Environmental Research Letters · doi:10.1088/1748-9326/aa815f · Cited by 525 · see citing works
Materialistic Values and Goals
Kasser, T. (2015) · Annual Review of Psychology · doi:10.1146/annurev-psych-122414-033344 · Cited by 516 · see citing works
Shades of Green: A Multidimensional Analysis of Environmental Advertising
Banerjee, S. B., Gulas, C. S., & Iyer, E. S. (1995) · Journal of Advertising · doi:10.1080/00913367.1995.10673473 · Cited by 495 · see citing works
The Oxford Handbook of Climate Change and Society
Dryzek, J. S., Norgaard, R. B., & Schlosberg, D. (2011) · Oxford University Press eBooks · doi:10.1093/oxfordhb/9780199566600.001.0001 · Cited by 492 · see citing works
Schmuck, D., Matthes, J., & Naderer, B. (2018) · Journal of Advertising · doi:10.1080/00913367.2018.1452652 · Cited by 485 · cited 4× · see citing works
“…studies that feature products that are not very relevant to mitigating climate change, such as plastic bottles (Bhatnagar and McKay-nesbitt 2016; schmuck, Matthes, and naderer 2018), refillable glass bottles and reusable bags (Pittman, Read, and Chen 2021), trash bags made with recycled plastic…”
BackgroundInfluentialLinking green skepticism to green purchase behavior
Goh, S. K., & Balaji, M. S. (2016) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2016.04.122 · Cited by 474 · see citing works
Global spin: the corporate assault on environmentalism
(2003) · Choice Reviews Online · doi:10.5860/choice.40-4090 · Cited by 460 · see citing works
The Reliability of Certification: Quality Labels as a Consumer Policy Tool
Jahn, G., Schramm, M., & Spiller, A. (2005) · Journal of Consumer Policy · doi:10.1007/s10603-004-7298-6 · Cited by 432 · see citing works
Hurst, M., Dittmar, H., Bond, R., & Kasser, T. (2013) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2013.09.003 · Cited by 423 · see citing works
Integrating text and pictorial information: Eye movements when looking at print advertisements.
Rayner, K., Rotello, C. M., Stewart, A. J., Keir, J. A., & Duffy, S. A. (2001) · Journal of Experimental Psychology Applied · doi:10.1037//1076-898x.7.3.219 · Cited by 411 · see citing works
Biswas, A., & Roy, M. (2015) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2015.02.042 · Cited by 398 · see citing works
Social media and international advertising: theoretical challenges and future directions
Okazaki, S., & Taylor, C. R. (2013) · International Marketing Review · doi:10.1108/02651331311298573 · Cited by 396 · see citing works
Magnier, L., & Schoormans, J. (2015) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2015.09.005 · Cited by 382 · see citing works
On the use of imagery for climate change engagement
O’Neill, S. J., Boykoff, M., Niemeyer, S., & Day, S. A. (2013) · Global Environmental Change · doi:10.1016/j.gloenvcha.2012.11.006 · Cited by 375 · see citing works
Rhetoric and frame analysis of ExxonMobil's climate change communications
Supran, G. J., & Орескес, Н. (2021) · One Earth · doi:10.1016/j.oneear.2021.04.014 · Cited by 375 · see citing works
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
Parguel, B., Benoit-Moreau, F., & Russell, C. A. (2015) · International Journal of Advertising · doi:10.1080/02650487.2014.996116 · Cited by 364 · see citing works
Green consumers and public policy: On socially contingent moral motivation
Nyborg, K., Howarth, R. B., & Brekke, K. A. (2006) · Resource and Energy Economics · doi:10.1016/j.reseneeco.2006.03.001 · Cited by 363 · see citing works
Advertising in social media: a review of empirical evidence
Knoll, J. (2016) · International Journal of Advertising · doi:10.1080/02650487.2015.1021898 · Cited by 362 · see citing works
Greenwashing in Corporate Environmentalism Research and Practice
Bowen, F., & Correa, J. A. A. (2014) · Organization & Environment · doi:10.1177/1086026614537078 · Cited by 360 · see citing works
Green Advertising and the Reluctant Consumer
Zinkhan, G. M., & Carlson, L. (1995) · Journal of Advertising · doi:10.1080/00913367.1995.10673471 · Cited by 346 · see citing works
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, J., Wonneberger, A., & Schmuck, D. (2014) · Journal of Business Research · doi:10.1016/j.jbusres.2013.11.054 · Cited by 316 · see citing works
Gershoff, A. D., & Frels, J. K. (2014) · Journal of Marketing · doi:10.1509/jm.13.0303 · Cited by 293 · see citing works
Factors Affecting Skepticism toward Green Advertising
do Paço, A. M. F., & Reis, R. (2012) · Journal of Advertising · doi:10.1080/00913367.2012.10672463 · Cited by 282 · see citing works
Strategies for environmental advertising
Davis, J. J. (1993) · Journal of Consumer Marketing · doi:10.1108/07363769310039102 · Cited by 276 · see citing works
Generational Changes in Materialism and Work Centrality, 1976-2007
Twenge, J. M., & Kasser, T. (2013) · Personality and Social Psychology Bulletin · doi:10.1177/0146167213484586 · Cited by 274 · see citing works
The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame
Amatulli, C., De Angelis, M., Peluso, A. M., Soscia, I., & Guido, G. (2019) · Journal of Business Ethics · doi:10.1007/s10551-017-3644-x · Cited by 267 · see citing works
Text-mining the signals of climate change doubt
Boussalis, C., & Coan, T. (2015) · Global Environmental Change · doi:10.1016/j.gloenvcha.2015.12.001 · Cited by 266 · see citing works
Lee, J. A., Sudarshan, S., Sussman, K. L., Bright, L. F., & Eastin, M. S. (2022) · International Journal of Advertising · doi:10.1080/02650487.2021.1964226 · Cited by 265 · see citing works
Hartmann, P., Eisend, M., Apaolaza, V., & D’Souza, C. (2017) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2017.05.006 · Cited by 265 · see citing works
Self-citationEnvironmental Advertising Claims: A Preliminary Investigation
Kangun, N., Carlson, L., & Grove, S. J. (1991) · Journal of Public Policy & Marketing · doi:10.1177/074391569101000203 · Cited by 255 · cited 1× · see citing works
“‘Greenwashing’ refers to a product’s environmental communication that is false, deceptive, ambiguous, or that omits relevant product information (Kangun, Carlson, and Grove 1991).”
BackgroundHartmann, P., & Apaolaza, V. (2009) · International Journal of Advertising · doi:10.2501/s0265048709200837 · Cited by 249 · see citing works
Self-citationDigital advertising: present and future prospects
Lee, H. J., & Cho, C.-H. (2019) · International Journal of Advertising · doi:10.1080/02650487.2019.1642015 · Cited by 245 · see citing works
Moran, D. D., Wood, R. A., Hertwich, E. G., Mattson, K. R., Rodriguez, J. F. D., Schanes, K., & Barrett, J. (2018) · Climate Policy · doi:10.1080/14693062.2018.1551186 · Cited by 218 · see citing works
The green halo: Mechanisms and limits of the eco-label effect
Sörqvist, P., Haga, A., Langeborg, L., Holmgren, M., Wallinder, M., Nöstl, A., Seager, P. B., & Marsh, J. E. (2015) · Food Quality and Preference · doi:10.1016/j.foodqual.2015.02.001 · Cited by 216 · see citing works
Early warnings and emerging accountability: Total’s responses to global warming, 1971–2021
Bonneuil, C., Choquet, P.-L., & Franta, B. (2021) · Global Environmental Change · doi:10.1016/j.gloenvcha.2021.102386 · Cited by 216 · see citing works
Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels
Pancer, E., McShane, L., & Noseworthy, T. J. (2015) · Journal of Business Ethics · doi:10.1007/s10551-015-2764-4 · Cited by 212 · see citing works
Apaolaza, V., Hartmann, P., D’Souza, C., & López, C. M. (2017) · Food Quality and Preference · doi:10.1016/j.foodqual.2017.07.011 · Cited by 204 · see citing works
Self-citationGreen Advertising: Salvation or Oxymoron?
Kilbourne, W. E. (1995) · Journal of Advertising · doi:10.1080/00913367.1995.10673472 · Cited by 202 · see citing works
The effects of framing on environmental decisions: A systematic literature review
Ropret Homar, A., & Knežević Cvelbar, L. (2021) · Ecological Economics · doi:10.1016/j.ecolecon.2021.106950 · Cited by 190 · see citing works
Hartmann, P., & Apaolaza-Ibáñez, V. (2010) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2009.10.001 · Cited by 171 · see citing works
Self-citationDíaz-Ruiz, R., Costa‐Font, M., & Roig, J. M. G. (2017) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2017.10.148 · Cited by 168 · see citing works
Ecolabel programmes: a stakeholder (consumer) perspective
D’Souza, C. (2004) · Corporate Communications An International Journal · doi:10.1108/13563280410551105 · Cited by 162 · see citing works
Jaworska, S. (2018) · International Journal of Business Communication · doi:10.1177/2329488417753951 · Cited by 159 · see citing works
Green consumerism: moral motivations to a sustainable future
Sachdeva, S. S., Jordan, J., & Mažar, N. (2015) · Current Opinion in Psychology · doi:10.1016/j.copsyc.2015.03.029 · Cited by 158 · see citing works
Mobile Promotions: A Framework and Research Priorities
Andrews, M., Goehring, J., Hui, S. K., Pancras, J., & Thornswood, L. (2016) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2016.03.004 · Cited by 149 · see citing works
Sustainable Communication and the Dominant Social Paradigm: Can They Be Integrated?
Kilbourne, W. E. (2004) · Marketing Theory · doi:10.1177/1470593104045536 · Cited by 145 · see citing works
Are guilt appeals a panacea in green advertising?
Chang, C. (2012) · International Journal of Advertising · doi:10.2501/ija-31-4-741-771 · Cited by 135 · see citing works
Chan, R. Y. K. (2000) · International Journal of Advertising · doi:10.1080/02650487.2000.11104806 · Cited by 130 · see citing works
Environmental threat appeals in green advertising
Hartmann, P., Apaolaza, V., D’Souza, C., Barrutia, J. M., & Echebarria, C. (2014) · International Journal of Advertising · doi:10.2501/ija-33-4-741-765 · Cited by 126 · see citing works
Self-citationGreenwashing Consumption: The Didactic Framing of ExxonMobil's Energy Solutions
Plec, E., & Pettenger, M. E. (2012) · Environmental Communication · doi:10.1080/17524032.2012.720270 · Cited by 123 · see citing works
Less is more: is a green demarketing strategy sustainable?
Soule, C. A. A., & Reich, B. J. (2015) · Journal of Marketing Management · doi:10.1080/0267257x.2015.1059874 · Cited by 117 · see citing works
Megura, M., & Gunderson, R. (2021) · Energy Research & Social Science · doi:10.1016/j.erss.2021.102388 · Cited by 116 · see citing works
Will the Consistent Organic Food Consumer Step Forward? An Empirical Analysis
Juhl, H. J., Fenger, M. H. J., & Thøgersen, J. B. (2017) · Journal of Consumer Research · doi:10.1093/jcr/ucx052 · Cited by 115 · see citing works
Segev, S., Shoham, A., & Gavish, Y. (2015) · Journal of Consumer Marketing · doi:10.1108/jcm-07-2014-1082 · Cited by 112 · see citing works
Moldes, O., & Ku, L. (2020) · Psychology and Marketing · doi:10.1002/mar.21387 · Cited by 112 · see citing works
Strategic Framing of Climate Change by Industry Actors: A Meta-analysis
Schlichting, I. (2013) · Environmental Communication · doi:10.1080/17524032.2013.812974 · Cited by 111 · see citing works
Practitioners’ perceptions of advertising strategies for digital media
Truong, Y., McColl, R., & Kitchen, P. J. (2010) · International Journal of Advertising · doi:10.2501/s0265048710201439 · Cited by 106 · see citing works
Seo, J. Y., & Scammon, D. L. (2017) · Marketing Letters · doi:10.1007/s11002-017-9420-y · Cited by 105 · see citing works
Fernandes, J., Segev, S., & Leopold, J. (2020) · International Journal of Advertising · doi:10.1080/02650487.2020.1765656 · Cited by 103 · see citing works
Frick, V., Matthies, E., Thøgersen, J. B., & Santarius, T. (2020) · Journal of Consumer Behaviour · doi:10.1002/cb.1855 · Cited by 101 · see citing works
Hartmann, P., & Apaolaza-Ibáñez, V. (2008) · Environment and Behavior · doi:10.1177/0013916507309870 · Cited by 100 · see citing works
Self-citationLife goals predict environmental behavior: Cross-cultural and longitudinal evidence
Unanue, W., Vignoles, V. L., Dittmar, H., & Vansteenkiste, M. (2016) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2016.02.001 · Cited by 99 · see citing works
Reich, B. J., & Soule, C. A. A. (2016) · Journal of Advertising · doi:10.1080/00913367.2016.1214649 · Cited by 99 · see citing works
How self-expressive benefits relate to buying a hybrid car as a green product
Policarpo, M. C., & Aguiar, E. C. (2019) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2019.119859 · Cited by 99 · see citing works
Nature imagery in advertising: Attention restoration and memory effects
Hartmann, P., Apaolaza, V., & Alija, P. (2013) · International Journal of Advertising · doi:10.2501/ija-32-2-183-210 · Cited by 98 · see citing works
Self-citationChildren’s Advertising Exposure, Advertised Product Desire, and Materialism
Opree, S. J., Buijzen, M., van Reijmersdal, E. A., & Valkenburg, P. M. (2013) · Communication Research · doi:10.1177/0093650213479129 · Cited by 97 · see citing works
The negative footprint illusion: Perceptual bias in sustainable food consumption
Gorissen, K., & Weijters, B. (2015) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2015.11.009 · Cited by 90 · see citing works
Three decades of green advertising – a review of literature and bibliometric analysis
Agarwal, N. D., & Kumar, V. V. R. (2020) · Benchmarking An International Journal · doi:10.1108/bij-07-2020-0380 · Cited by 81 · see citing works
Regulation of Environmental Marketing Claims: A Comparative Perspective
Kangun, N., & Polonsky, M. J. (1995) · International Journal of Advertising · doi:10.1080/02650487.1995.11104594 · Cited by 78 · see citing works
How Social Influence Mediates Media Effects on Adolescents’ Materialism
Chia, S. C. (2010) · Communication Research · doi:10.1177/0093650210362463 · Cited by 72 · see citing works
Sekhon, T. S., & Soule, C. A. A. (2019) · Psychology and Marketing · doi:10.1002/mar.21299 · Cited by 72 · see citing works
The dynamic nature of marketing constructs
Bergkvist, L., & Eisend, M. (2020) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-020-00756-w · Cited by 70 · see citing works
Hwang, C. G., Lee, Y., Diddi, S., & Karpova, E. E. (2016) · Journal of Fashion Marketing and Management · doi:10.1108/jfmm-12-2014-0087 · Cited by 62 · see citing works
How Claim Specificity Can Improve Claim Credibility in Green Advertising
Ganz, B., & Grimes, A. (2018) · Journal of Advertising Research · doi:10.2501/jar-2018-001 · Cited by 61 · see citing works
Brulle, R. J., Aronczyk, M., & Carmichael, J. T. (2019) · Climatic Change · doi:10.1007/s10584-019-02582-8 · Cited by 60 · see citing works
Reviving and Improving Brand Awareness As a Construct in Advertising Research
Bergkvist, L., & Taylor, C. R. (2022) · Journal of Advertising · doi:10.1080/00913367.2022.2039886 · Cited by 58 · see citing works
Environmental impact assessment of online advertising
Pärssinen, M., Kotila, M., Cuevas, R., Phansalkar, A., & Manner, J. (2018) · Environmental Impact Assessment Review · doi:10.1016/j.eiar.2018.08.004 · Cited by 57 · see citing works
Hahnel, U. J. J., Arnold, O., Waschto, M., Korcaj, L., Hillmann, K., Röser, D., & Spada, H. (2015) · Frontiers in Psychology · doi:10.3389/fpsyg.2015.01392 · Cited by 56 · see citing works
Pittman, M., Read, G. L., & Chen, J. (2021) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2020.1835755 · Cited by 54 · see citing works
Agency Review of Environmental Marketing Claims: Case-by-Case Decomposition of the Issues
Scammon, D. L., & Mayer, R. N. (1995) · Journal of Advertising · doi:10.1080/00913367.1995.10673474 · Cited by 52 · see citing works
Gu, D., Gao, S.-Q., Wang, R., Jiang, J., & Xu, Y. (2018) · Environment and Behavior · doi:10.1177/0013916518811902 · Cited by 52 · see citing works
Pro-environment advertising messages: the role of regulatory focus
Bhatnagar, N., & McKay‐Nesbitt, J. (2015) · International Journal of Advertising · doi:10.1080/02650487.2015.1101225 · Cited by 50 · see citing works
Towards an integrated model of low attention advertising effects: A perceptual‐conceptual framework
Grimes, A. (2008) · European Journal of Marketing · doi:10.1108/03090560810840916 · Cited by 47 · see citing works
Supran, G. J., & Орескес, Н. (2020) · Environmental Research Letters · doi:10.1088/1748-9326/ab89d5 · Cited by 47 · see citing works
Andersson, D., & Nässén, J. (2016) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2016.08.002 · Cited by 42 · see citing works
Advertising's Unintended Consequence
Kopf, D. A., Torres, I. M., & Enomoto, C. E. (2011) · Journal of Advertising · doi:10.2753/joa0091-3367400401 · Cited by 41 · see citing works
Rotfeld, H. J., & Taylor, C. R. (2009) · Journal of Advertising · doi:10.2753/joa0091-3367380401 · Cited by 40 · see citing works
Kent, J. (2009) · Cosmopolitan Civil Societies An Interdisciplinary Journal · doi:10.5130/ccs.v1i3.1081 · Cited by 36 · see citing works
Advertising, Individual Consumption Levels, and the Natural Environment, 1900–2000
Brulle, R. J., & Young, L. E. (2007) · Sociological Inquiry · doi:10.1111/j.1475-682x.2007.00208.x · Cited by 34 · see citing works
Leisure, materialism, well-being and the environment
Gatersleben, B., Jackson, T., Meadows, J., Soto, E., & Yan, Y. (2018) · European Review of Applied Psychology · doi:10.1016/j.erap.2018.06.002 · Cited by 31 · see citing works
Advertising and Aggregate Consumption: A Bayesian DSGE Assessment
Molinari, B., & Turino, F. (2017) · The Economic Journal · doi:10.1111/ecoj.12514 · Cited by 26 · see citing works
Lundberg, P., Vainio, A., Ojala, A., & Arponen, A. (2019) · Environmental Values · doi:10.3197/096327119x15579936382527 · Cited by 18 · see citing works
What’s changed? Does beer advertising affect consumption in the United States?
Wilcox, G. B., & Gangadharbatla, H. (2006) · International Journal of Advertising · doi:10.1080/02650487.2006.11072950 · Cited by 17 · see citing works
Power and responsibility: Advertising self‐regulation and consumer protection in a digital world
Dickinson, S., Mortimer, K., Kerr, G. F., Waller, D. S., & Kendrick, A. (2020) · Journal of Consumer Affairs · doi:10.1111/joca.12295 · Cited by 16 · see citing works
Smoke Gets in Your Eyes: Misleading Fossil Fuel Advertisement in the Climate CrisisPreprint
Kaupa, C. (2021) · Social Science Research Network · doi:10.2139/ssrn.3786647 · Cited by 16 · see citing works
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?
Bergkvist, L., & Eisend, M. (2022) · Journal of Advertising · doi:10.1080/00913367.2022.2077268 · Cited by 15 · see citing works
Does advertising grow markets?
Broadbent, T. (2008) · International Journal of Advertising · doi:10.2501/s0265048708080335 · Cited by 10 · see citing works
Taylor, C. R., & Sarkees, M. E. (2015) · International Journal of Advertising · doi:10.1080/02650487.2015.1059005 · Cited by 8 · see citing works
Taylor, C. R. (2013) · International Journal of Advertising · doi:10.2501/ija-32-3-339-342 · Cited by 7 · see citing works
Timperley, J. (2021) · The Lancet Planetary Health · doi:10.1016/s2542-5196(21)00035-8 · Cited by 6 · see citing works
Hours of Work and Advertising: An International Comparison
Reekie, W. D., & Allen, D. E. (1983) · International Journal of Advertising · doi:10.1080/02650487.1983.11104962 · Cited by 4 · see citing works
Flagged first, then by citations
Research works printed but not linked: 5
- Derudder, K. 2021. "What is the environmental footprint for social media applications?" 2021 edition. Greenspector. https://greenspector.com/en/social-media-2021/.
- Goh, s. K, and M. s. Balaji. 2016. linking green scepticism to green purchase behaviour. Journal of Cleaner Production 131, no. september: 629-38.
- simons, R.J.G, and A. Pras. 2010. "The hidden energy cost of web advertising." In Proceedings of the 12th Twente student Conference on Information Technology, 1-8.
- smith, K. T. 2014. Millennial's interpretations of green terminology. Academy of Marketing Studies Journal 18, no. 1: 55-68.
- Taylor, C.R. 2013. editorial: on the economic effects of advertising -evidence that advertis- ing = information. International Journal of Advertising 32, no. 3: 339-42.
Cited by
Sorted by citations
From greenwashing to green B2B marketing: A systematic literature review
Vangeli, A., Małecka, A., Mitręga, M., & Pfajfar, G. (2023) · Industrial Marketing Management · doi:10.1016/j.indmarman.2023.10.002 · Cited by 116 · see citing works
Luccioni, A. S., Strubell, E., & Crawford, K. (2025) · Proceedings of the 2025 ACM Conference on Fairness, Accountability, and Transparency · doi:10.1145/3715275.3732007 · Cited by 71 · see citing works
Sportswashing: exploiting sports to clean the dirty laundry
Bergkvist, L., & Skeiseid, H. V. (2024) · International Journal of Advertising · doi:10.1080/02650487.2024.2310937 · Cited by 42 · see citing works
Wu, J., Ahmad, S. F., Jaweria, Ali, Y. A., Al‐Razgan, M., Awwad, E. M., & Ahmad, A. Y. A. B. (2024) · Heliyon · doi:10.1016/j.heliyon.2024.e30098 · Cited by 35 · see citing works
Exploring the social diffusion effects of green consumption: Evidence from green innovative products
Wang, Z., Li, W., & Wang, M. (2024) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2024.103893 · Cited by 34 · see citing works
Virtual nature experiences on Instagram: how greenfluencers’ nature posts drive climate action
Hartmann, P., Apaolaza, V., Paredes, M. R., & D’Souza, C. (2025) · International Journal of Advertising · doi:10.1080/02650487.2024.2447218 · Cited by 28 · see citing works
Self-citationHow Greenfluencers Boost Climate Action: Why Inspirational Green Leadership Matters
Hartmann, P., Apaolaza, V., Paredes, M. R., & D’Souza, C. (2025) · International Journal of Consumer Studies · doi:10.1111/ijcs.70050 · Cited by 30 · see citing works
Self-citationLim, H. Y., & Kwon, K. H. (2023) · Sustainability · doi:10.3390/su151813286 · Cited by 20 · see citing works
Dawkins, E., Rahmati-Abkenar, M., Axelsson, K., Grah, R., & Broekhoff, D. (2024) · Sustainable Production and Consumption · doi:10.1016/j.spc.2024.10.013 · Cited by 14 · see citing works
Information Integrity about Climate Science: A Systematic Review
(IPIE), I. P. O. T. I. E., Elbeyi, S. E., Jensen, K. B., Aronczyk, M., Asuka, J., Ceylan, G., Cook, J., Erdélyi, G., Ford, H., Milani, C. R. S., et al. (2025) · doi:10.61452/btzp3426 · Cited by 12 · see citing works
Sustainable advertising and brand engagement: the role of consumer minimalism and scepticism
Dinana, H. O., Fakhreddin, F., Marvi, R., & Massi, D. (2025) · International Journal of Advertising · doi:10.1080/02650487.2025.2530914 · Cited by 19 · see citing works
Fewer but better: Chinese consumers’ responses to luxury brands using green demarketing
Huang, S., & Jiang, Y. (2024) · Journal of Marketing Communications · doi:10.1080/13527266.2024.2335567 · Cited by 9 · see citing works
Sun, Y., Zhang, J., & Li, Y. (2024) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2024.103832 · Cited by 8 · see citing works
Saile, K. S., Neef, N. E., Hüttl‐Maack, V., & Otto, S. (2024) · International Journal of Advertising · doi:10.1080/02650487.2024.2425220 · Cited by 8 · see citing works
ESG Decoupling Phenomenon: A Systematic and Bibliometric Analysis
Laeeq, M., Akhtar, F., & Shang, H. L. (2026) · Business Strategy and the Environment · doi:10.1002/bse.70749 · Cited by 7 · see citing works
Carbon Rebellion: Empowerment Using Data-Driven Narratives
Shahu, A., Wölfer, M., & Michahelles, F. (2024) · ACM Journal on Computing and Sustainable Societies · doi:10.1145/3677324 · Cited by 7 · see citing works
Moshood, T. D., Mahmud, F. B., Nawanir, G., Ahmad, M. H., Mohamad, F. B., & AbdulGhani, A. (2024) · Management of Environmental Quality An International Journal · doi:10.1108/meq-05-2024-0186 · Cited by 10 · see citing works
Introduction to the special issue on the role of sustainability in advertising
Rathee, S. (2023) · International Journal of Advertising · doi:10.1080/02650487.2023.2290857 · Cited by 7 · see citing works
Leeuwis, N., van Bommel, T., Manos Tsakiris, A., & Alimardani, M. (2024) · Frontiers in Psychology · doi:10.3389/fpsyg.2024.1284422 · Cited by 6 · see citing works
What Has Been Done to Reduce Luxury Consumption? A Global Review
Pathak, M., Creutzig, F., & Gupta, D. (2025) · Annual Review of Environment and Resources · doi:10.1146/annurev-environ-111523-102010 · Cited by 6 · see citing works
Does fortune favor the brave? Brand bravery’s impact on green- and inclusive marketing
Maree, T., & Wiese, M. (2025) · International Journal of Advertising · doi:10.1080/02650487.2025.2466337 · Cited by 5 · see citing works
Pamucar, D. S., Yüksel, S., Dınçer, H., Eti, S., Yazıcı, M., & Gökalp, Y. (2024) · Informatica · doi:10.15388/24-infor569 · Cited by 4 · see citing works
Zayer, L. T., Coleman, C. A., Chu, S., & Gruber, V. (2026) · Journal of Advertising · doi:10.1080/00913367.2026.2617048 · Cited by 4 · see citing works
Apaolaza, V., Hartmann, P., Rincón, V., & Paredes, M. R. (2025) · Journal of Business Ethics · doi:10.1007/s10551-025-06171-x · Cited by 3 · see citing works
Self-citationThe paradox of power: why high sense of power suppresses green consumption intentions
Dai, J., Gong, S., & Dai, R. (2025) · Journal of Business Research · doi:10.1016/j.jbusres.2025.115881 · Cited by 10 · see citing works
Keyzer, F. D., Lopes, A. I., & Zwijnenburg, T. (2026) · International Journal of Advertising · doi:10.1080/02650487.2026.2647670 · Cited by 3 · see citing works
Impact of the sharing economy on sustainable tourism practices: a comprehensive review and analysis
Singh, D. K., & Khan, S. (2024) · Journal of Qualitative Research in Tourism · doi:10.4337/jqrt.2024.02.05 · Cited by 4 · see citing works
Hallez, L., Vanwinkelen, K., Boen, F., & Smits, T. (2025) · Appetite · doi:10.1016/j.appet.2025.107935 · Cited by 3 · see citing works
Duncan, S., Hjelmskog, A., & Papies, E. K. (2025) · Energy Research & Social Science · doi:10.1016/j.erss.2025.104114 · Cited by 3 · see citing works
Dong, Y., Fu, B., Lv, N., & Luo, Y. (2025) · SAGE Open · doi:10.1177/21582440251363304 · Cited by 3 · see citing works
Duncan, S., Hjelmskog, A., & Papies, E. K. (2023) · doi:10.31234/osf.io/mh8dq · Cited by 3 · see citing works
Batelli, M., Iovino, R., Testa, F., & Tessitore, S. (2025) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.70329 · Cited by 2 · see citing works
Financial Literacy and Risky Credit Behavior: The Moderating Effect of Minimalist Lifestyle
Pardo-Piñashca, E. (2024) · Journal of Financial Counseling and Planning · doi:10.1891/jfcp-2023-0129 · Cited by 2 · see citing works
Joo, J., & Lee, Y. (2024) · Journal of Interactive Advertising · doi:10.1080/15252019.2024.2420637 · Cited by 2 · see citing works
Interactive Ad-Ventures: Reflecting on the Past and Exploring Future Horizons for JIA
Pelsmacker, P. D., & Roose, G. (2025) · Journal of Interactive Advertising · doi:10.1080/15252019.2025.2583913 · Cited by 2 · see citing works
Primahardani, I., & Erlinda, S. (2025) · Jurnal Ilmu Lingkungan · doi:10.14710/jil.23.3.616-631 · Cited by 1 · see citing works
Ainscough, J., & Willis, R. (2025) · PLOS Climate · doi:10.1371/journal.pclm.0000599 · Cited by 1 · see citing works
Catalysing transformational change through compound nature connectedness interventions
Pritchard, M., Tovey, P., Tickell, P., & Oliver, T. H. (2025) · Ambio · doi:10.1007/s13280-025-02328-0 · Cited by 2 · see citing works
İklim Değişikliği Temalı Reklamların Yeşil Aklama Bağlamında İncelenmesi
ÖZKAYA, B. (2026) · Abant Sosyal Bilimler Dergisi · doi:10.11616/asbi.1824181 · Cited by 1 · see citing works
Kontogiorgou, F., Σακάς, Δ. Π., Giannakopoulos, N. T., Kanellos, N. S., & Christopoulos, C. (2023) · Modern Economy · doi:10.4236/me.2023.149059 · Cited by 1 · see citing works
(2024) · transcript Verlag eBooks · doi:10.1515/9783839469101 · Cited by 1 · see citing works
(In)Compatibility of the Market with Sufficiency
Alvarado, I. A. O. (2024) · Neue Ökonomie · doi:10.14361/9783839469101-018 · Cited by 1 · see citing works
Rayburn, S. W., Anderson, S. T., Zank, G. M., Turri, A. M., & Sierra, J. J. (2025) · Journal of Macromarketing · doi:10.1177/02761467251335534 · Cited by 1 · see citing works
Editorial: New Thoughts on Advertising’s Impact on Consumer Prices
Taylor, C. R. (2023) · International Journal of Advertising · doi:10.1080/02650487.2023.2183558
Limits of Sufficiency Strategies in Business Practices
Gossen, M., Tröger, J., & Frick, V. (2024) · transcript Verlag eBooks · doi:10.1515/9783839469101-019
What determines green purchase behavior?
(2024) · Frontiers research topics · doi:10.3389/978-2-8325-4991-9
Whitman, K., Murad, Z., Ekinci, Y., & Cox, J. (2025) · SSRN Electronic Journal · doi:10.2139/ssrn.5370867
Agency, Advertising, and Its Interdependence With the Roots of Climate Change
Park, D. J. (2025) · Emerald Group Publishing Limited eBooks · doi:10.1108/978-1-83797-811-320251008
The Climate Impact Paradox of Artificial Intelligence: Literature Review and Research Prospects
Chen, Z., Xiong, Q., Hu, Z., Liu, S., & Ma, J. (2026) · Journal of Energy and Climate Change · doi:10.3724/j.issn.2097-4981.jecc-2025-0385
Does Country-Level Advertising Spending Influence Consumer Credit? International Evidence
Bahadir, S. C., Bahadir, B., & Valev, N. T. (2026) · Journal of International Marketing · doi:10.1177/1069031x261448124
Circular Economy in Action: How Marketing Signals Drive Sustainable Consumption in Emerging Markets
Putri, V. P., Masudin, I., & Handriana, T. (2026) · Circular Economy and Sustainability · doi:10.1007/s43615-026-01065-0
The zones of brand activism: distinguishing brand, issue, marketplace and societal influence
Lee, Z., Marriott, H. R., Plangger, K. A., & Shukla, P. (2026) · International Journal of Advertising · doi:10.1080/02650487.2026.2731773
Mazzoli, V., Nechaeva, O., Dasmi, C., & Donvito, R. (2026) · Business Strategy and the Environment · doi:10.1002/bse.71633
Diwanji, V. S., Lee, J., Cortese, J., & Kwon, K. (2026) · Journal of Global Marketing · doi:10.1080/08911762.2026.2747190
- Authors
- Hartmann, P., Marcos, A., Castro, J., & Apaolaza, V.
- Affiliations
- University of the Basque Country (ES)
- Institute of Environmental Science and Technology, Universitat Autònoma de Barcelona, Bellaterra, Spain
- Corresponding author
- Hartmann, Patrick
- Venue
- International Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2022-11-11
- Volume
- 42
- Issue
- 2
- Pages
- 430-457
- ISSN
- 0265-0487 (ISSN-L)
- 1759-3948
- OpenAlex
- W4308842459
- Cited by
- 54
- References
- 124
- Citations by year
- 2026: 10 · 2025: 20 · 2024: 18 · 2023: 6
- FWCI
- 8.79
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- International Journal of Advertising (publishedVersion, cc-by-nc-nd)
- Communities in ADDI (University of the Basque Country) (submittedVersion, cc-by-nc-nd)
- Dipòsit Digital de Documents de la UAB (Universitat Autònoma de Barcelona) (submittedVersion, cc-by-nc-nd)
- Hispana (submittedVersion, cc-by-nc-nd)
- Funders
- Spanish Government and European Regional Development Fund (-, 86OB-I00 AEI/FEDER UE)
- Basque Government (-22, PRE-, -2-)
- FESIDE Foundation
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Sociology and Political Science › Climate Change Communication and Perception
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Social Responsibility and Sustainability
- Keywords
- greenwashing, green advertising, sustainable consumption, climate change mitigation, moral satisfaction, fear appeals, nature experience
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review