Sidedness, commercial intent and expertise in blog advertising
Open accessIntegrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Extends prior works on influencer marketing settings that focus on either expertise (Uribe, Buzeta, and Velásquez 2016; Zhu and Tan 2007) or stage of CDJ (Hudson and Hudson 2013) but do not examine their interplay.
“It extends prior works on influencer marketing settings that focus on either expertise (Uribe, Buzeta, and Velásquez 2016; Zhu and Tan 2007) or stage of the CDJ (Hudson and Hudson 2013) but do not examine their interplay.”
From Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019) · cites this paper as Uribe, Buzeta, and Velásquez 2016
Cites
The theory of planned behavior
Ajzen, I. (1991) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(91)90020-t · Cited by 90,587 · see citing works
Efficacy of the Theory of Planned Behaviour: A meta‐analytic review
Armitage, C. J., & Conner, M. (2001) · British Journal of Social Psychology · doi:10.1348/014466601164939 · Cited by 9,970 · see citing works
Ohanian, R. (1990) · Journal of Advertising · doi:10.1080/00913367.1990.10673191 · Cited by 4,043 · see citing works
The Influence of Source Credibility on Communication Effectiveness
Hovland, C. I., & Weiss, W. (1951) · Public Opinion Quarterly · doi:10.1086/266350 · Cited by 3,543 · cited 1× · see citing works
“The communicator's expertise has been considered a crucial element in attitude change, source credibility, and behavioral disposition since the early years of the communication studies (Hovland & Weiss, 1951; McCracken, 1989; Ohanian, 1991).”
BackgroundThe impact of electronic word-of-mouth communication: A literature analysis and integrative model
Cheung, C. M. K., & Thadani, D. R. (2012) · Decision Support Systems · doi:10.1016/j.dss.2012.06.008 · Cited by 2,005 · see citing works
What makes Web sites credible?: a report on a large quantitative study
Fogg, B. J., Marshall, J., Laraki, O., Osipovich, A., Varma, C., Fang, N., Paul, J., Rangnekar, A., Shon, J., Swani, P., et al. (2001) · Proceedings of the SIGCHI Conference on Human Factors in Computing Systems · doi:10.1145/365024.365037 · Cited by 685 · cited 1× · see citing works
“This factor was measured through six statements with a seven point Likert scale (Ellerbach, 2004; Fogg et al., 2001; Kim et al., 2001).”
Method
Flagged first, then by citations
Cited by
Sorted by citations
Hughes, C., Swaminathan, V., & Brooks, G. (2019) · Journal of Marketing · doi:10.1177/0022242919854374 · Cited by 789 · see citing works
(Monroe) Meng, L., Kou, S., Duan, S., & Bie, Y. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2024.114874 · Cited by 80 · see citing works
- Authors
- Uribe, R., Buzeta, C., & Velásquez, M.
- Affiliations
- University of Chile (CL)
- Corresponding author
- Uribe, Rodrigo
- ORCID
- Uribe, Rodrigo
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2016-10
- Volume
- 69
- Issue
- 10
- Pages
- 4403-4410
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2348644338
- Cited by
- 109
- References
- 6
- Citations by year
- 2026: 11 · 2025: 19 · 2024: 17 · 2023: 18 · 2022: 12 · 2021: 8 · 2020: 9 · 2019: 10 · 2018: 2 · 2017: 3
- FWCI
- 14.29
- Type
- journal article
- Language
- en
- Open access
- Licence
- cc-by-nc-nd
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
- Locations
- Journal of Business Research (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Universidad de Chile (submittedVersion, cc-by-nc-nd)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- blog advertising, sponsored content, message sidedness, advertising effectiveness, credibility, behavioral intention, consumer reviews
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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