The DOI matches its Crossref record; 60 of the 60 references it cites were found in a registry or an index.
Entrepreneurial marketing dimensions and SMEs performance
Abstract
When traditional marketing practices are unsuitable for small and medium enterprises, entrepreneurs have to unlearn traditional principles and replace them with new innovative thoughts and actions, such as entrepreneurial marketing (EM). This paper examines the impact of EM dimensions on small and medium-sized enterprises (SMEs) in Kosovo. Findings reveal that respondents tend to be highly opportunity focused and understand the importance of resource leveraging. While value creation is seen as a very important entrepreneurial marketing dimension, respondents are reserved with respect to taking risks; furthermore, they do not tend to be proactive, innovative nor customer oriented. Finally, the limitations of the study and the suggestions for future research are provided.
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Cited by
Economic Growth, Increasing Productivity of SMEs, and Open Innovation
Surya, B., Menne, F., Sabhan, H., Suriani, S., Abubakar, H., & Idris, M. (2021) · Journal of Open Innovation: Technology, Market, and Complexity · doi:10.3390/joitmc7010020 · Cited by 429
Sreenivasan, A., & Suresh, M. (2023) · Green Technologies and Sustainability · doi:10.1016/j.grets.2023.100038 · Cited by 64
Metadata
- Authors
- Sadiku-Dushi, N., Dana, L.-P., & Ramadani, V.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2019-07
- Volume
- 100
- Pages
- 86-99
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2922877922
- Cited by
- 292
- References
- 60
- FWCI
- 49.13
- Type
- journal article
- Language
- en
- Open access
- closed
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