The DOI matches its Crossref record; 67 of the 67 references it cites were found in a registry or an index.
An agile co-creation process for digital servitization: A micro-service innovation approach
Open accessAbstract
In this paper, we explore how manufacturing firms and their customers co-create digital service innovations in an attempt to address the digitalization paradox. We present empirical insights from a case study of four manufacturers and their customer relationships. The results suggest that value co-creation in digital servitization is best managed through an agile micro-service innovation approach. Such an approach requires incremental micro-service investments, sprint-based micro-service development, and micro-service learning by doing to ensure customized and scalable digital service offerings. The proposed agile co-creation model provides insight into the phases, activities, and organizational principles of a micro-service innovation approach. Relational teams that pool knowledge from providers’ and customers’ strategic, technological, and operational areas are crucial to ensure successful cooperation and governance for agile co-creation. This paper offers insight into how companies engage in agile co-creation processes, with important recommendations for innovation in manufacturing firms in the era of digitalization.
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Cited by
Sjödin, D., Parida, V., Palmié, M., & Wincent, J. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.05.009 · Cited by 584
Self-citationSjödin, D., Parida, V., Jovanovic, M., & Visnjic, I. (2020) · Journal of Product Innovation Management · doi:10.1111/jpim.12516 · Cited by 513
Self-citationLinde, L., Sjödin, D., Parida, V., & Wincent, J. (2021) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2021.120614 · Cited by 389
Self-citationFavoretto, C., Mendes, G. H. S., Oliveira, M. G., Cauchick-Miguel, P. A., & Coreynen, W. (2022) · Industrial Marketing Management · doi:10.1016/j.indmarman.2022.01.003 · Cited by 219
Ozuem, W., Ranfagni, S., Willis, M., Rovai, S., & Howell, K. (2021) · Psychology & Marketing · doi:10.1002/mar.21527 · Cited by 140
Metadata
- Authors
- Sjödin, D., Parida, V., Kohtamäki, M., & Wincent, J.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2020-05
- Volume
- 112
- Pages
- 478-491
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W3012500325
- Cited by
- 543
- References
- 67
- FWCI
- 75.84
- Type
- journal article
- Language
- en
- Open access
- hybrid
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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