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Cited by 666

The DOI matches its Crossref record; 69 of the 69 references it cites were found in a registry or an index.

I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic

Open access
Kirk, Colleen P., Rifkin, Laura S.·2020·Journal of Business Research
DOI 10.1016/j.jbusres.2020.05.028
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Abstract

In this research, we document some of the many unusual consumer behavior patterns that came to dominate the early days of the COVID-19 pandemic. We offer insights based on theory to help explain and predict these behaviors and associated outcomes in order to inform future research and marketing practice. Taking an environmentally-imposed constraints point of view, we examine behaviors during each of three phases: reacting (e.g., hoarding and rejecting), coping (e.g. maintaining social connectedness, do-it-yourself behaviors, changing views of brands) and longer-term adapting (e.g. potentially transformative changes in consumption and individual and social identity). We discuss implications for marketing researchers and practice.

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Citations

Cites

Show all 69 references

Research works printed but not linked: 8

  1. Ad Council (2020). Ad council launches ‘Out there for us’ campaign thanking workers on the front lines of the COVID-19 pandemic [Press release]. Retrieved from https://www.adcouncil.org/News-Events/Press-Releases/Ad-Council-Launches-Out-There-For-Us-Campaign-Thanking-Workers-on-the-Front-Lines-of-the-COVID-19-Pandemic.
  2. Brigden, 2020, Coronavirus stigma and guilt — about getting sick or getting others sick—hurts everyone, CBS Think
  3. Brown, 2017, Online used-car seller carvana files for IPO, Wall Street Journal
  4. Carter, 2020, How VR home workouts can make time fly by, The Wall Street Journal
  5. Firth, 2020, Old friends reappearing in the Ero of COVID-19, TimberJay
  6. Jones, 2010, Developing pandemic communication strategies: Preparation without panic, Journal of Business Research, 63, 126, 10.1016/j.jbusres.2009.02.009 · doi:10.1016/j.jbusres.2009.02.009
  7. McNary, 2020, In L.A., It’s Now Mandatory For Everyone To Wear Face Coverings, Morning Edition
  8. Rifkin, L., Kirk, C. P., & Corus, C. (2020). I thought we had an agreement: Psychological contract violation and betrayal in the sharing economy. Paper presented at the American Marketing Association Winter Academic Conference, San Diego, CA.

Cited by

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Metadata

Authors
Kirk, C. P., & Rifkin, L. S.
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2020-09
Volume
117
Pages
124-131
ISSN
0148-2963 (ISSN-L)
DOI
10.1016/j.jbusres.2020.05.028
OpenAlex
W3027011700
Cited by
666
References
69
FWCI
111.62
Type
journal article
Language
en
Open access
green
Licence
  • www.elsevier.com/tdm/userlicense/1.0/ (tdm)
  • www.elsevier.com/legal/tdmrep-license (tdm)

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CoChat. (2026). Citation check: I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic. https://app.cochat.ai/papers/10.1016/j.jbusres.2020.05.028
The paper
Kirk, C. P., & Rifkin, L. S. (2020). I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.05.028

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.