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Cited by 294

The DOI matches its Crossref record; 69 of the 69 references it cites were found in a registry or an index.

Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context

Open access
Cao, Dongmei, Meadows, Maureen, Wong, Donna, Xia, Senmao·2021·Journal of Business Research
DOI 10.1016/j.jbusres.2020.06.025
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Abstract

Social media has become a norm for retailers seeking to engage actively with consumers. There is growing evidence that some consumers choose not to engage with social media marketing content and that the depth of consumer engagement varies across different social media. However, there is a lack of empirical research on contextual factors that may contribute to such differences. Moreover, the variation of social media engagement behaviours, namely, consumption, contribution, and creation is underexplored. Hence, we seek to understand the various levels of engagement behaviours that are influenced by key social media contextual factors, namely media richness and content trustworthiness. We analyse 721 survey responses using PLS-SEM. Results reveal significant effects of media context on engagement behaviours. This research contributes to the growing body of literature on social media engagement, in particular, understanding the impact of social media contextual factors on various engagement behaviours.

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Metadata

Authors
Cao, D., Meadows, M., Wong, D., & Xia, S.
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2021-01
Volume
122
Pages
835-846
ISSN
0148-2963 (ISSN-L)
DOI
10.1016/j.jbusres.2020.06.025
OpenAlex
W3036218202
Cited by
294
References
69
FWCI
45.94
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context. https://app.cochat.ai/papers/10.1016/j.jbusres.2020.06.025
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Cao, D., Meadows, M., Wong, D., & Xia, S. (2021). Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.06.025

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.