The DOI matches its Crossref record; 102 of the 102 references it cites were found in a registry or an index.
Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study
Abstract
Abstract This study explores the relative advantage of augmented reality (AR) over web-based product presentations. We develop a consumer response model and compare consumers’ reactions to the IKEA Place app and IKEA mobile website on smartphones. The results reveal that AR outperforms web-based product presentations by generating greater immersion and enjoyment, whereas the opposite is true for media usefulness. The findings further show that behavioral responses (reuse and purchase intention) are formed by affective (immersion, enjoyment, product liking) and cognitive (media usefulness, choice confidence) responses to the AR characteristics (interactivity, system quality, product informativeness, reality congruence). Since the reuse intentions of AR apps result from enjoyment and usefulness, retailers should improve system quality, product informativeness, and reality congruence to enhance media usefulness and interactivity to increase enjoyment. To achieve high purchase intentions, they should also increase interactivity, as it boosts product liking and in turn ensures confidence about the chosen products.
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Cites
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Cited by
Sun, C., Fang, Y., Kong, M., Chen, X., & Liu, Y. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102828 · Cited by 148
Consumer behavior in augmented shopping reality. A review, synthesis, and research agenda
Hoffmann, S., & Mai, R. (2022) · Frontiers in Virtual Reality · doi:10.3389/frvir.2022.961236 · Cited by 68
Shopping in the digital world: How augmented reality mobile applications trigger customer engagement
Lin, K.-Y., & Huang, T. K. (2024) · Technology in Society · doi:10.1016/j.techsoc.2024.102540 · Cited by 66
Augmented reality (AR) marketing and consumer responses: a study of cue-utilization and habituation
Söderström, C., Mikalef, P., Dypvik Landmark, A., & Gupta, S. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2024.114813 · Cited by 51
Metadata
- Authors
- Kowalczuk, P., Siepmann (née Scheiben), C., & Adler, J.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2021-01
- Volume
- 124
- Pages
- 357-373
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W3097687140
- Cited by
- 373
- References
- 102
- FWCI
- 12.66
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
