The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.
Do pro-environmental factors lead to purchase intention of hybrid vehicles? The moderating effects of environmental knowledge
Abstract
Abstract This research aimed to investigate the antecedents of Malaysians purchase intention of hybrid vehicles through the integration of the Norm Activation Model (NAM) and the Theory of Planned Behavior (TPB). Data was collected from vehicle owners (n = 256) across suburban areas of the Greater Kuala Lumpur and was analyzed using Partial-Least Squares Structural Equation Modelling (PLS-SEM). Specific pro-environmental factors, namely perceived green value, perceived behavioral control, and subjective norm, were found to exert a positive influence over green purchase intention. Additionally, the results show that environmental knowledge has positive moderating effects on the link between perceived green value and green purchase intention. Perceived behavioral control was shown to mediate the effects of environmental concern and responsibility on green purchase intention. The findings reinforce the current view that pro-environmental factors overcome self-interest in buyers’ decision-making process. Given the limited literature integrating TPB and NAM within the hybrid vehicle market context, especially in the developing economies, the findings provide a novel perspective for future research to build on.
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Cites
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Predicting green product consumption using theory of planned behavior and reasoned action
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An Explication of Social Norms
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Research on the Green Purchase Intentions from the Perspective of Product Knowledge
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Cited by
Factors affecting green purchase behavior: A systematic literature review
Sharma, K., Aswal, C., & Paul, J. (2023) · Business Strategy and the Environment · doi:10.1002/bse.3237 · Cited by 325
Factors affecting adoption intention of electric vehicle: a cross-cultural study
Higueras-Castillo, E., Singh, V., Singh, V., & Liébana-Cabanillas, F. (2023) · Environment, Development and Sustainability · doi:10.1007/s10668-023-03865-y · Cited by 102
Metadata
- Authors
- Hamzah, M. I., & Tanwir, N. S.
- Venue
- Journal of Cleaner Production
- Publisher
- Elsevier BV
- Published
- 2021-01
- Volume
- 279
- Pages
- 123643
- ISSN
- 0959-6526 (ISSN-L)
- OpenAlex
- W3047799562
- Cited by
- 326
- References
- 9
- FWCI
- 34.31
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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