The theory of planned behavior and the norm activation model approach to consumer behavior regarding organic menus
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Moral norms positively impact healthy food purchase intention.
“Moral norms, grounded in individual ethical values and principles, have been identified as significant drivers of healthy food consumption decisions, operating independently of external social pressures [36,51,105,106].”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [105]
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- Authors
- Shin, Y. H., Im, J., Jung, S. E., & Severt, K.
- Affiliations
- University of Alabama (US)
- Pennsylvania State University (US)
- Corresponding author
- Shin, Yeon Ho
- Venue
- International Journal of Hospitality Management
- Publisher
- Elsevier BV
- Published
- 2018-01
- Volume
- 69
- Pages
- 21-29
- ISSN
- 0278-4319 (ISSN-L)
- OpenAlex
- W2766742637
- Cited by
- 358
- References
- 76
- Citations by year
- 2026: 31 · 2025: 47 · 2024: 56 · 2023: 61 · 2022: 61 · 2021: 43 · 2020: 36 · 2019: 16 · 2018: 7
- FWCI
- 15.89
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Hospitality Management (publishedVersion)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Life Sciences › Agricultural and Biological Sciences › Food Science › Culinary Culture and Tourism
- Keywords
- organic food, restaurants, consumer behavior, theory of planned behavior, norm activation model, personal norms, subjective norms, attitudes, perceived behavioral control, purchase intention, restaurant visit intention
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