The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Visual and verbal processing strategies in comprehension and judgment
Open accessAbstract
The information we receive in the course of daily life experience is often transmitted both verbally and visually. Two different processing strategies are postulated to underlie the integration of this information, the activation of which may be influenced by (a) chronic individual differences in the disposition to process information visually vs. verbally, (b) situational factors that influence the relative accessibility of these strategies in memory, and (c) characteristics of the information to be processed. Research in both social and consumer psychology is discussed in terms of the conceptual framework we propose.
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Citations
Cites
Schwarz, N., & Clore, G. L. (1983) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.45.3.513 · Cited by 4,952
The role of transportation in the persuasiveness of public narratives.
Green, M. C., & Brock, T. C. (2000) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.79.5.701 · Cited by 4,861
Reconstruction of automobile destruction: An example of the interaction between language and memory
Loftus, E. F., & Palmer, J. C. (1974) · Journal of Verbal Learning and Verbal Behavior · doi:10.1016/s0022-5371(74)80011-3 · Cited by 1,909
Roese, N. J. (1997) · Psychological Bulletin · doi:10.1037/0033-2909.121.1.133 · Cited by 1,156
Cited by
Hilken, T., de Ruyter, K., Chylinski, M., Mahr, D., & Keeling, D. I. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-017-0541-x · Cited by 693
On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric
McQuarrie, E. F., & Mick, D. G. (1992) · Journal of Consumer Research · doi:10.1086/209295 · Cited by 422
Heller, J., Chylinski, M., de Ruyter, K., Mahr, D., & Keeling, D. I. (2019) · Journal of Retailing · doi:10.1016/j.jretai.2019.10.008 · Cited by 271
Metadata
- Authors
- Wyer, R. S., Hung, I. W., & Jiang, Y.
- Venue
- Journal of Consumer Psychology
- Publisher
- Wiley
- Published
- 2008-10
- Volume
- 18
- Issue
- 4
- Pages
- 244-257
- ISSN
- 1057-7408 (ISSN-L)
- 1532-7663
- OpenAlex
- W2094391575
- Cited by
- 174
- References
- 4
- FWCI
- 16.51
- Type
- journal article
- Language
- en
- Open access
- green
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
