The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions
Abstract
In two studies employing fictitious and real brands, this paper shows that brand attachment goes beyond attitude and fit in determining consumers' behavioral reactions to brand extensions such as purchase intentions, willingness to pay, word‐of‐mouth, and forgiveness. The effect is pronounced at high and moderate, but not low levels of fit. The paper also shows that attachment has an impact on the extent to which the extension is categorized as a member of the parent brand family, which partially mediates attachment's effects.
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Citations
Cites
Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models
Sobel, M. E. (1982) · Sociological Methodology · doi:10.2307/270723 · Cited by 12,810
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
Thomson, M., MacInnis, D. J., & Whan Park, C. (2005) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1501_10 · Cited by 2,713
Self-citationInterpersonal forgiving in close relationships: II: Theoretical elaboration and measurement
McCullough, M. E., Rachal, K. C., Sandage, S. J., Worthington, E. L., Brown, S. W., & Hight, T. L. (1998) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.75.6.1586 · Cited by 1,435
Cited by
Examining the antecedents and consequences of mobile app engagement
Kim, S., & Baek, T. H. (2018) · Telematics and Informatics · doi:10.1016/j.tele.2017.10.008 · Cited by 203
Selling the Extraordinary in Experiential Retail Stores
Jahn, S., Nierobisch, T., Toporowski, W., & Dannewald, T. (2018) · Journal of the Association for Consumer Research · doi:10.1086/698330 · Cited by 41
Metadata
- Authors
- Fedorikhin, A., Park, C. W., & Thomson, M.
- Venue
- Journal of Consumer Psychology
- Publisher
- Wiley
- Published
- 2008-10
- Volume
- 18
- Issue
- 4
- Pages
- 281-291
- ISSN
- 1057-7408 (ISSN-L)
- 1532-7663
- OpenAlex
- W2003255980
- Cited by
- 342
- References
- 5
- FWCI
- 30.43
- Type
- journal article
- Language
- en
- Open access
- closed
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- Fedorikhin, A., Park, C. W., & Thomson, M. (2008). Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions. Journal of Consumer Psychology. https://doi.org/10.1016/j.jcps.2008.09.006
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
