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Cited by 498

The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.

Toward a more nuanced understanding of the statistical properties of a median split

Open access
Iacobucci, Dawn, Posavac, Steven S., Kardes, Frank R., Schneider, Matthew J., Popovich, Deidre L.·2015·Journal of Consumer Psychology

Abstract

Some behavioral researchers occasionally wish to conduct a median split on a continuous variable and use the result in subsequent modeling to facilitate analytic ease and communication clarity. Traditionally, this practice of dichotomization has been criticized for the resulting loss of information and reduction in power. More recently, this practice has been criticized for sometimes producing Type I errors for effects regarding other terms in a model, resulting in a recommendation of the unconditional avoidance of median splits. In this paper, we use simulation studies to demonstrate more thoroughly than has been shown in the literature to date when median splits should not be used, and conversely, to provide nuance and balance to the extant literature regarding when median splits may be used with complete analytical integrity. For the scenario we explicate, the use of a median split is as good as a continuous variable. Accordingly, there is no reason to outright reject median splits, and oftentimes the median split may be preferred as more parsimonious.

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Metadata

Authors
Iacobucci, D., Posavac, S. S., Kardes, F. R., Schneider, M. J., & Popovich, D. L.
Venue
Journal of Consumer Psychology
Publisher
Wiley
Published
2014-12-10
Volume
25
Issue
4
Pages
652-665
ISSN
  • 1057-7408 (ISSN-L)
  • 1532-7663
OpenAlex
W2017226747
Cited by
498
References
6
FWCI
24.06
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Toward a more nuanced understanding of the statistical properties of a median split. https://app.cochat.ai/papers/10.1016/j.jcps.2014.12.002
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Iacobucci, D., Posavac, S. S., Kardes, F. R., Schneider, M. J., & Popovich, D. L. (2015). Toward a more nuanced understanding of the statistical properties of a median split. Journal of Consumer Psychology. https://doi.org/10.1016/j.jcps.2014.12.002

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.