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Prosociality predicts health behaviors during the COVID-19 pandemic
Open accessAbstract
Socially responsible behavior is crucial for slowing the spread of infectious diseases. However, economic and epidemiological models of disease transmission abstract from prosocial motivations as a driver of behaviors that impact the health of others. In an incentivized study, we show that a large majority of people are very reluctant to put others at risk for their personal benefit. Moreover, this experimental measure of prosociality predicts health behaviors during the COVID-19 pandemic, measured in a separate and ostensibly unrelated study with the same people. Prosocial individuals are more likely to follow physical distancing guidelines, stay home when sick, and buy face masks. We also find that prosociality measured two years before the pandemic predicts health behaviors during the pandemic. Our findings indicate that prosociality is a stable, long-term predictor of policy-relevant behaviors, suggesting that the impact of policies on a population may depend on the degree of prosociality.
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“To accomplish these five pillars requires an ethical framework of prosociality—the orientation of individuals and government regulations to the needs of society as a whole, rather than to narrow individual interests.”
From The Lancet Commission on lessons for the future from the COVID-19 pandemic (2022) · cites this paper as [8]
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Metadata
- Authors
- Campos-Mercade, P., Meier, A. N., Schneider, F. H., & Wengström, E.
- Affiliations
- University of Basel (CH)
- University of Zurich (CH)
- Lund University (SE)
- Corresponding author
- Schneider, Florian H.
- Venue
- Journal of Public Economics
- Publisher
- Elsevier BV
- Published
- 2021-03
- Volume
- 195
- Pages
- 104367
- ISSN
- 0047-2727 (ISSN-L)
- PMC
- PMC7842154
- OpenAlex
- W3026358667
- Cited by
- 242
- References
- 107
- Citations by year
- 2026: 10 · 2025: 27 · 2024: 29 · 2023: 48 · 2022: 63 · 2021: 56
- FWCI
- 61.27
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Journal of Public Economics (publishedVersion, cc-by)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- SERVAL (Université de Lausanne) (publishedVersion)
- edoc (University of Basel) (acceptedVersion)
- IRIS (submittedVersion)
- Lund University Publications (Lund University) (submittedVersion)
- Funders
- Danmarks Grundforskningsfond (DNRF134)
- Torsten Söderbergs Stiftelse
- Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung (100018_185176, P2BSP1_181847)
- Universität Zürich
- Universität Basel
- Københavns Universitet
- University of Chicago
- Topics
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Experimental Behavioral Economics Studies
- Social Sciences › Sociology and Political Science › COVID-19 Prevention and Impact
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Keywords
- prosocial behavior, COVID-19 pandemic, health behavior, social distancing, masking, socially responsible behavior, disease transmission, behavioral stability, public health policy
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