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Cited by 439Consumer Retail Behavior StudiesDigital Marketing and Social MediaConsumer Market Behavior and Pricing

Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods

Weathers, Danny, Sharma, Subhash, Wood, Stacy L.·2007·Journal of Retailing
DOI 10.1016/j.jretai.2007.03.009
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Crossref · 10.1016/j.jretai.2007.03.009

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  • Identifying preference structures may be relatively straightforward for search goods but becomes more challenging for experience and credence goods, where consumers rely on external cues such as sensory experiences to evaluate quality.

    “While identifying preference structures may be relatively straightforward for search goods (e.g., selecting a mobile phone contract with the best value for money), it becomes more challenging for experience and credence goods, where consumers rely on external cues such as sensory experiences to evaluate quality (e.g., Weathers et al. 2007).”

    From Machine marketing: rethinking the customer in the age of generative AI (2026) · cites this paper as Weathers et al. 2007

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Authors
Weathers, D., Sharma, S., & Wood, S. L.
Affiliations
  • Louisiana State University (US)
  • University of South Carolina (US)
Corresponding author
Weathers, Danny
ORCID
Venue
Journal of Retailing
Publisher
Elsevier BV
Published
2007-12
Volume
83
Issue
4
Pages
393-401
ISSN
0022-4359 (ISSN-L)
DOI
10.1016/j.jretai.2007.03.009
OpenAlex
W1973788569
Cited by
439
References
3
Citations by year
2026: 23 · 2025: 21 · 2024: 20 · 2023: 24 · 2022: 36 · 2021: 44 · 2020: 43 · 2019: 19 · 2018: 31 · 2017: 21 · 2016: 20 · 2015: 27 · 2014: 26 · 2013: 18 · 2012: 23
FWCI
41.32
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations
Journal of Retailing (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Keywords
performance uncertainty, consumer risk, search goods, experience goods, vividness, multichannel retailing, e-commerce, consumer perception

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