Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information
Abstract
Propositions regarding consumers' differential skepticism for search, experience, and credence claims are tested in an experiment using adult consumers. The results provide clear support for Nelson's (1970) hypotheses that consumers are more skeptical of experience than search attribute claims and more skeptical of subjective than of objective claims. No support is found, however, for the Darby and Kami (1973) hypothesis that consumers will be more skeptical of credence than of experience attribute claims or for the hypothesis that consumers will not be less skeptical of experience claims for low-priced goods.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
The impact of claim specificity on claim credibility is similar to that of objective (rather than subjective) information and of substantive (rather than associative) claims.
“Whilst independent and distinct, the impact of claim specificity on claim credibility is similar to that of objective (rather than subjective) information (Ford, Smith and Swasy, 1990; Holbrook, 1978), and of substantive (rather than associative) claims (Chan, 2000; Chan and Lau, 2004).”
From How Claim Specificity Can Improve Claim Credibility in Green Advertising (2018) · cites this paper as Ford, Smith and Swasy, 1990
Cites
Nelson, P. J. (1974) · Journal of Political Economy · doi:10.1086/260231 · Cited by 3,364 · see citing works
Stigler, G. J. (1976) · Lecture notes in economics and mathematical systems · doi:10.1007/978-3-642-51565-1_86 · Cited by 3,340 · see citing works
Problems and Strategies in Services Marketing
Zeithaml, V. A., Parasuraman, A., & Berry, L. L. (1985) · Journal of Marketing · doi:10.1177/002224298504900203 · Cited by 2,455 · see citing works
Consumer Learning: Advertising and the Ambiguity of Product Experience
Hoch, S. J., & Ha, Y.-W. (1986) · Journal of Consumer Research · doi:10.1086/209062 · Cited by 908 · see citing works
The Information Processing of Pictures in Print Advertisements
Edell, J. A., & Staelin, R. (1983) · Journal of Consumer Research · doi:10.1086/208944 · Cited by 585 · see citing works
An Experimental Examination of the Economics of Information
Urbany, J. E. (1986) · Journal of Consumer Research · doi:10.1086/209065 · Cited by 191 · see citing works
The Effect of Numbers on the Route to Persuasion
Yalch, R. F., & Elmore-Yalch, R. (1984) · Journal of Consumer Research · doi:10.1086/208988 · Cited by 190 · see citing works
A direct test of the 'lemons' model: the market for used pickup trucks
Bond, E. W. W. (2002) · Edward Elgar Publishing eBooks · doi:10.4337/1843760258.00023 · Cited by 153 · see citing works
An Empirical Test of the Search, Experience and Credence Attributes Framework
Ford, G. T., Smith, D. B., & Swasy, J. L. (1988) · ACR North American Advances · Cited by 152 · see citing works
Self-citationBeyond Attitude Structure: Toward the Informational Determinants of Attitude
Holbrook, M. B. (1978) · Journal of Marketing Research · doi:10.2307/3150624 · Cited by 136 · see citing works
The Misuse of Repeated Measures Analysis in Marketing Research
LaTour, S. A., & Miniard, P. W. (1983) · Journal of Marketing Research · doi:10.1177/002224378302000106 · Cited by 92 · see citing works
Recent Developments in FTC Policy on Deception
Ford, G. T., & Calfee, J. E. (1986) · Journal of Marketing · doi:10.1177/002224298605000307 · Cited by 80 · see citing works
Self-citationNon-use benefits of mandatory consumer information programs
Padberg, D. I. (1977) · Journal of Consumer Policy · doi:10.1007/bf00382718 · Cited by 36 · see citing works
An Experimental Investigation of the Documentation of Advertising Claims
Sheffet, M. J. (1983) · Journal of Advertising · doi:10.1080/00913367.1983.10672826 · Cited by 35 · see citing works
An Experiment in the Economics of Advertising
Bloom, P. N., & Krips, J. (1982) · Journal of Marketing & Public Policy · doi:10.1177/074391568200100103 · Cited by 23 · see citing works
On Measuring the Informational Efficiency of Consumer Markets
Ratchford, B. T., & Gupta, P. B. (1987) · ACR North American Advances · Cited by 6 · see citing works
Flagged first, then by citations
Cited by
Sorted by citations
What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1
Mudambi, S. M., & Schuff, D. (2010) · MIS Quarterly · doi:10.2307/20721420 · Cited by 2,952 · see citing works
The impact of perceived corporate social responsibility on consumer behavior
Becker-Olsen, K. L., Cudmore, B. A., & Hill, R. P. (2005) · Journal of Business Research · doi:10.1016/j.jbusres.2005.01.001 · Cited by 2,075 · see citing works
Why Some New Products are More Successful than Others
Henard, D. H., & Szymanski, D. M. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.3.362.18861 · Cited by 1,473 · see citing works
What makes a helpful online review? a study of customer reviews on amazon.com
Mudambi, S. M., & Schuff, D. (2010) · MIS Quarterly · doi:10.5555/2017447.2017457 · Cited by 1,287 · see citing works
Angst, C. M., & Agarwal, R. (2009) · MIS Quarterly · doi:10.2307/20650295 · Cited by 1,043 · see citing works
Development of a Scale to Measure Consumer Skepticism Toward Advertising
Obermiller, C., & Spangenberg, E. R. (1998) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp0702_03 · Cited by 1,037 · see citing works
Boulding, W., & Kirmani, A. (1993) · Journal of Consumer Research · doi:10.1086/209337 · Cited by 1,022 · see citing works
When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
Foreh, M. R., & Grier, S. (2003) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1303_15 · Cited by 1,003 · see citing works
Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods
Klein, L. R. (1998) · Journal of Business Research · doi:10.1016/s0148-2963(97)00062-3 · Cited by 884 · see citing works
Huang, P., Lurie, N. H., & Mitra, S. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.2.55 · Cited by 765 · see citing works
Corporate social responsibility and cause-related marketing: an overview
Brønn, P. S., & Vrioni, A. B. (2001) · International Journal of Advertising · doi:10.1080/02650487.2001.11104887 · Cited by 633 · see citing works
Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising
Pollay, R. W., & Mittal, B. (1993) · Journal of Marketing · doi:10.1177/002224299305700307 · Cited by 616 · see citing works
Atkinson, L., & Rosenthal, S. (2014) · Journal of Advertising · doi:10.1080/00913367.2013.834803 · Cited by 620 · see citing works
The defensive consumer: Advertising deception, defensive processing, and distrust
Darke, P. R., & Ritchie, R. J. B. (2007) · Journal of Marketing Research · doi:10.1509/jmkr.44.1.114 · Cited by 609 · see citing works
Consumer-level factors moderating the success of private label brands
Batra, R., & Sinha, I. (2000) · Journal of Retailing · doi:10.1016/s0022-4359(00)00027-0 · Cited by 599 · see citing works
MOHR, L. A., EROǦLU, D., & ELLEN, P. S. (1998) · Journal of Consumer Affairs · doi:10.1111/j.1745-6606.1998.tb00399.x · Cited by 564 · see citing works
Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment
Cable, D., & Turban, D. (2001) · Research in personnel and human resources management · doi:10.1016/s0742-7301(01)20002-4 · Cited by 560 · see citing works
Racherla, P., & Friske, W. (2012) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2012.06.003 · Cited by 525 · see citing works
Current issues in the understanding of consumer food choice
Grunert, K. G. (2002) · Trends in Food Science & Technology · doi:10.1016/s0924-2244(02)00137-1 · Cited by 515 · see citing works
The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis
Chang, W., & Taylor, S. A. (2015) · Journal of Marketing · doi:10.1509/jm.14.0057 · Cited by 515 · see citing works
Development of a Scale to Measure Professional Skepticism
Hurtt, R. K. (2010) · Auditing A Journal of Practice & Theory · doi:10.2308/aud.2010.29.1.149 · Cited by 476 · see citing works
Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge
Kirmani, A., & Zhu, R. (. (2007) · Journal of Marketing Research · doi:10.1509/jmkr.44.4.688 · Cited by 446 · see citing works
Weathers, D., Sharma, S., & Wood, S. L. (2007) · Journal of Retailing · doi:10.1016/j.jretai.2007.03.009 · Cited by 439 · see citing works
Comparing Consumers’ Recall of Prepurchase and Postpurchase Product Evaluation Experiences
Gardial, S. F., Clemons, D. S., Woodruff, R. B., Schumann, D. W., & Burns, M. J. (1994) · Journal of Consumer Research · doi:10.1086/209369 · Cited by 392 · see citing works
Product Experience Is Seductive
Hoch, S. J. (2002) · Journal of Consumer Research · doi:10.1086/344422 · Cited by 382 · see citing works
Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings
Troy, L. C., Hirunyawipada, T., & Paswan, A. K. (2008) · Journal of Marketing · doi:10.1509/jmkg.72.6.132 · Cited by 377 · see citing works
Consequences of “greenwashing”: Consumers’ reactions to hotels’ green initiatives
Rahman, I., Park, J., & Chi, C. G.-Q. (2015) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-04-2014-0202 · Cited by 357 · see citing works
Consumer Generalization of Nutrient Content Claims in Advertising
Andrews, J. C., Netemeyer, R. G., & Burton, S. (1998) · Journal of Marketing · doi:10.1177/002224299806200405 · Cited by 344 · see citing works
Wright, A. A., & Lynch, J. G. (1995) · Journal of Consumer Research · doi:10.1086/209429 · Cited by 340 · see citing works
Credibility: A multidisciplinary framework
Rieh, S. Y., & Danielson, D. R. (2007) · Annual Review of Information Science and Technology · doi:10.1002/aris.2007.1440410114 · Cited by 336 · see citing works
Going green: how different advertising appeals impact green consumption behavior
Yang, D., Lu, Y., Zhu, W., & Su, C. (2015) · Journal of Business Research · doi:10.1016/j.jbusres.2015.04.004 · Cited by 299 · see citing works
The equalization price: A measure of consumer-perceived brand equity
Swait́, J., Erdem, T., Louviere, J. J., & Dubelaar, C. (1993) · International Journal of Research in Marketing · doi:10.1016/0167-8116(93)90031-s · Cited by 293 · see citing works
de Vries, G., Terwel, B. W., Ellemers, N., & Daamen, D. D. L. (2013) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.1327 · Cited by 291 · see citing works
Three issues in consumer quality perception and acceptance of dairy products
Grunert, K. G., Bech-Larsen, T., & Bredahl, L. (2000) · International Dairy Journal · doi:10.1016/s0958-6946(00)00085-6 · Cited by 289 · see citing works
Morsing, M. (2006) · Business Ethics A European Review · doi:10.1111/j.1467-8608.2006.00440.x · Cited by 270 · see citing works
Advertising corporate social responsibility initiatives to communicate corporate image
Pomering, A., & Johnson, L. W. (2009) · Corporate Communications An International Journal · doi:10.1108/13563280910998763 · Cited by 263 · see citing works
Socialization and Adolescents' Skepticism toward Advertising
Mangleburg, T. F., & Bristol, T. (1998) · Journal of Advertising · doi:10.1080/00913367.1998.10673559 · Cited by 262 · see citing works
Lee, K.-T., & Koo, D. (2012) · Computers in Human Behavior · doi:10.1016/j.chb.2012.05.018 · Cited by 256 · see citing works
Brand alliance and customer‐based brand‐equity effects
Washburn, J. H., Till, B. D., & Priluck, R. L. (2004) · Psychology and Marketing · doi:10.1002/mar.20016 · Cited by 254 · see citing works
The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility
Soman, D., & Cheema, A. (2002) · Marketing Science · doi:10.1287/mksc.21.1.32.155 · Cited by 241 · see citing works
A conceptual framework of hotel experience and customer‐based brand equity
Xu, J. B., & Chan, A. (2010) · International Journal of Contemporary Hospitality Management · doi:10.1108/09596111011018179 · Cited by 238 · see citing works
Garretson, J. A., & Burton, S. (2000) · Journal of Public Policy & Marketing · doi:10.1509/jppm.19.2.213.17133 · Cited by 230 · see citing works
Andrews, J. C., Burton, S., & Netemeyer, R. G. (2000) · Journal of Advertising · doi:10.1080/00913367.2000.10673615 · Cited by 232 · see citing works
How to Align your Brand Stories with Your Products
Chiu, H.-C., Hsieh, Y.-C., & Kuo, Y.-C. (2012) · Journal of Retailing · doi:10.1016/j.jretai.2012.02.001 · Cited by 211 · see citing works
Keller, S. B., Landry, M., Olson, J., Velliquette, A. M., Burton, S., & Andrews, J. C. (1997) · Journal of Public Policy & Marketing · doi:10.1177/074391569701600206 · Cited by 225 · see citing works
The 70% Majority: Enduring Consumer Beliefs about Advertising
Calfee, J. E., & Ringold, D. J. (1994) · Journal of Public Policy & Marketing · doi:10.1177/074391569401300204 · Cited by 221 · see citing works
Advertising Claim Objectivity: Antecedents and Effects
Darley, W. K., & Smith, R. E. (1993) · Journal of Marketing · doi:10.1177/002224299305700408 · Cited by 208 · see citing works
Moorman, C. (1996) · Journal of Public Policy & Marketing · doi:10.1177/074391569601500103 · Cited by 204 · see citing works
Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store
Maity, M., & Dass, M. (2014) · Decision Support Systems · doi:10.1016/j.dss.2014.01.008 · Cited by 217 · see citing works
Srivastava, J., & Lurie, N. H. (2001) · Journal of Consumer Research · doi:10.1086/322904 · Cited by 190 · see citing works
Experiential goods with network externalities effects: An empirical study of online rating system
Yang, J., & Mai, E. S. (2009) · Journal of Business Research · doi:10.1016/j.jbusres.2009.04.029 · Cited by 187 · see citing works
Batra, R., Homer, P. M., & Kahle, L. R. (2001) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1102_04 · Cited by 185 · see citing works
Cable, D. M., & Yu, K. Y. T. (2006) · Journal of Applied Psychology · doi:10.1037/0021-9010.91.4.828 · Cited by 171 · see citing works
Jäger, A.-K., & Weber, A. (2020) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2020.120543 · Cited by 173 · see citing works
KOSLOW, S. (2000) · Journal of Consumer Affairs · doi:10.1111/j.1745-6606.2000.tb00093.x · Cited by 163 · see citing works
Franke, G. R., Huhmann, B. A., & Mothersbaugh, D. L. (2004) · Journal of the Academy of Marketing Science · doi:10.1177/0092070303257856 · Cited by 161 · see citing works
Darke, P. R., Ashworth, L., & Main, K. (2009) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-009-0168-7 · Cited by 164 · see citing works
Rim, H., & Kim, S. (2016) · Journal of Public Relations Research · doi:10.1080/1062726x.2016.1261702 · Cited by 166 · see citing works
Prepurchase Attribute Verifiability, Source Credibility, and Persuasion
Jain, S. P., & Posavac, S. S. (2001) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1103_03 · Cited by 154 · see citing works
The impact of media richness on consumer information search and choice
Maity, M., Dass, M., & Kumar, P. (2018) · Journal of Business Research · doi:10.1016/j.jbusres.2018.02.003 · Cited by 162 · see citing works
Pechmann, C. (1992) · Journal of Marketing Research · doi:10.1177/002224379202900405 · Cited by 149 · see citing works
Consumers’ pursuit of material and experiential purchases: A review
Gilovich, T. D., & Gallo, Í. (2019) · Consumer Psychology Review · doi:10.1002/arcp.1053 · Cited by 146 · see citing works
Evaluation uncertainty of venture capitalists' investment criteria
Kollmann, T., & Kuckertz, A. (2009) · Journal of Business Research · doi:10.1016/j.jbusres.2009.06.004 · Cited by 143 · see citing works
A Proposed Model of the Use of Package Claims and Nutrition Labels
Szykman, L. R., Bloom, P. N., & Levy, A. S. (1997) · Journal of Public Policy & Marketing · doi:10.1177/074391569701600204 · Cited by 143 · see citing works
The impact of word-of-mouth communication on attribute evaluation
Lim, B. C., & Chung, C. M. Y. (2009) · Journal of Business Research · doi:10.1016/j.jbusres.2009.09.014 · Cited by 138 · see citing works
Influence of Product Class on Preference for Shopping on the Internet
Girard, T., Silverblatt, R., & Korgaonkar, P. K. (2006) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2002.tb00162.x · Cited by 137 · see citing works
Kim, Y. J., & Lee, W. (2009) · Journal of Promotion Management · doi:10.1080/10496490903270232 · Cited by 136 · see citing works
People are experience goods: Improving online dating with virtual dates
Frost, J. H., Chance, Z., Norton, M. I., & Ariely, D. (2008) · Journal of Interactive Marketing · doi:10.1002/dir.20107 · Cited by 130 · see citing works
Transmitting signals to consumers for competitive advantage
Bloom, P. N., & Reve, T. (1990) · Business Horizons · doi:10.1016/0007-6813(90)90059-k · Cited by 129 · see citing works
Consumer Assessment of the Safety of Beef at the Point of Purchase: A Pan‐European Study
Henson, S., & Northen, J. R. (2000) · Journal of Agricultural Economics · doi:10.1111/j.1477-9552.2000.tb01211.x · Cited by 128 · see citing works
Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims
Hastak, M., & Mazis, M. B. (2011) · Journal of Public Policy & Marketing · doi:10.1509/jppm.30.2.157 · Cited by 122 · see citing works
Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes
Suwelack, T., Hogreve, J., & Hoyer, W. D. (2011) · Journal of Retailing · doi:10.1016/j.jretai.2011.09.002 · Cited by 122 · see citing works
Determinants and antecedents of general attitudes towards advertising
Petrovici, D. A., & Marinov, M. A. (2007) · European Journal of Marketing · doi:10.1108/03090560710728354 · Cited by 119 · see citing works
Evaluation of search, experience and credence attributes: role of brand name and product trial
Srinivasan, S. S., & Till, B. D. (2002) · Journal of Product & Brand Management · doi:10.1108/10610420210451616 · Cited by 119 · see citing works
Ewing, D. R., Allen, C. T., & Ewing, R. L. (2012) · Journal of Consumer Behaviour · doi:10.1002/cb.1382 · Cited by 114 · see citing works
Connors, S. W., Khamitov, M., Thomson, M., & Perkins, A. W. (2020) · Journal of Marketing · doi:10.1177/0022242920984492 · Cited by 115 · see citing works
Online retailing, product classifications, and consumer preferences
Korgaonkar, P. K., Silverblatt, R., & Girard, T. (2006) · Internet Research · doi:10.1108/10662240610673691 · Cited by 114 · see citing works
Overcoming consumer scepticism toward food labels: The role of multisensory experience
Fenko, A., Kersten, L., & Bialkova, S. (2015) · Food Quality and Preference · doi:10.1016/j.foodqual.2015.08.013 · Cited by 117 · see citing works
The Conspiracy Mentality Scale
Stojanov, A., & Halberstadt, J. (2019) · Social Psychology · doi:10.1027/1864-9335/a000381 · Cited by 78 · see citing works
Measuring Brand Value in an Equilibrium Framework
Avi Goldfarb, B., Lu, Q., & Moorthy, S. (2008) · Marketing Science · doi:10.1287/mksc.1080.0376 · Cited by 110 · see citing works
Shipping charges and shipping-charge skepticism: Implications for direct marketers’ pricing formats
Schindler, R. M., Morrin, M., & Bechwati, N. N. (2005) · Journal of Interactive Marketing · doi:10.1002/dir.20030 · Cited by 103 · see citing works
Analogies and Mental Simulations in Learning for Really New Products: The Role of Visual Attention
Feiereisen, S., Wong, V., & Broderick, A. J. (2008) · Journal of Product Innovation Management · doi:10.1111/j.1540-5885.2008.00324.x · Cited by 101 · see citing works
Investigating cross-buying and customer loyalty
Reinartz, W., Thomas, J. S., & Bascoul, G. (2008) · Journal of Interactive Marketing · doi:10.1002/dir.20106 · Cited by 101 · see citing works
How soy labeling influences preference and taste
Wansink, B. C. (2000) · The International Food and Agribusiness Management Review · doi:10.1016/s1096-7508(00)00031-8 · Cited by 100 · see citing works
Synthesis of Constructs for Modeling Consumers’ Understanding and Perception of Eco-Labels
Taufique, K. M. R., Siwar, C., Talib, B. A., Sarah, F. H., & Chamhuri, N. (2014) · Sustainability · doi:10.3390/su6042176 · Cited by 98 · see citing works
Strategic CSR Communication: A Moderating Role of Transparency in Trust Building
Kim, H., & Lee, T. H. (2018) · International Journal of Strategic Communication · doi:10.1080/1553118x.2018.1425692 · Cited by 97 · see citing works
Areni, C. S. (2003) · Psychology and Marketing · doi:10.1002/mar.10077 · Cited by 97 · see citing works
Widing, R. E., & Talarzyk, W. W. (1993) · Journal of Marketing Research · doi:10.1177/002224379303000201 · Cited by 94 · see citing works
A narrative approach for overcoming the message credibility problem in green advertising
Kim, E. A., Shoenberger, H., Kwon, E., & Ratneshwar, S. (2022) · Journal of Business Research · doi:10.1016/j.jbusres.2022.04.024 · Cited by 95 · see citing works
Xie, G.-X., & Kronrod, A. (2012) · Journal of Advertising · doi:10.1080/00913367.2012.10672460 · Cited by 91 · see citing works
Kim, M., & Song, D. (2017) · International Journal of Advertising · doi:10.1080/02650487.2017.1349031 · Cited by 97 · see citing works
Rossi, C., & Rivetti, F. (2022) · Food Quality and Preference · doi:10.1016/j.foodqual.2022.104772 · Cited by 83 · see citing works
The Role of Public Skepticism and Distrust in the Process of CSR Communication
Kim, S., & Rim, H. (2019) · International Journal of Business Communication · doi:10.1177/2329488419866888 · Cited by 90 · see citing works
Kim, Y. K., Yim, M. Y., Kim, E. A., & Reeves, W. (2020) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-10-2019-0171 · Cited by 86 · see citing works
The informational value of multi-attribute online consumer reviews: A text mining approach
Yi, J., & Oh, Y. K. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102519 · Cited by 85 · see citing works
The effect of perceived product characteristics on private brand purchases
Kwon, K., Lee, M., & Kwon, Y. J. (2008) · Journal of Consumer Marketing · doi:10.1108/07363760810858846 · Cited by 85 · see citing works
Orazi, D. C., & Chan, E. Y. (2020) · Journal of Business Ethics · doi:10.1007/s10551-018-4028-6 · Cited by 84 · see citing works
Chang, T., Chen, Y., Yeh, Y.-L., & Li, H. (2020) · Journal of Environmental Planning and Management · doi:10.1080/09640568.2020.1837087 · Cited by 83 · see citing works
Kim, Y. S., & Ferguson, M. A. (2019) · Corporate Communications An International Journal · doi:10.1108/ccij-05-2018-0061 · Cited by 86 · see citing works
Brand name influence on brand perception
Wänke, M., Herrmann, A. P., & Schaffner, D. (2006) · Psychology and Marketing · doi:10.1002/mar.20150 · Cited by 81 · see citing works
- Authors
- Ford, G. T., Smith, D. B., & Swasy, J. L.
- Affiliations
- American University (US)
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1990-03
- Volume
- 16
- Issue
- 4
- Pages
- 433
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2153194202
- Cited by
- 481
- References
- 16
- Citations by year
- 2026: 8 · 2025: 12 · 2024: 17 · 2023: 17 · 2022: 17 · 2021: 18 · 2020: 19 · 2019: 26 · 2018: 23 · 2017: 15 · 2016: 11 · 2015: 20 · 2014: 22 · 2013: 20 · 2012: 23
- FWCI
- 25.62
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Research (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- advertising skepticism, advertising claims, information economics, consumer trust in advertising
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
