Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps
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Interactivity, novelty, quality, and vividness are consistently identified as core attributes of the AR user experience.
“Four attributes are consistently identified as the core elements of the AR user experience (Azuma 1997;Nikhashemi et al. 2021;Xu et al. 2024).”
From Seeing Is Believing, Experiencing Is Deciding: How Augmented Reality Attributes Drive Confidence in Choice and Willingness to Pay (2026) · cites this paper as Nikhashemi et al. 2021
Cites
Perceived usefulness, perceived ease of use, and user acceptance of information technology
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From Intentions to Actions: A Theory of Planned Behavior
Ajzen, I. (1985) · Action Control · doi:10.1007/978-3-642-69746-3_2 · Cited by 19,057 · see citing works
Defining virtual reality: Dimensions determining telepresence
Steuer, J. (1992) · Journal of Communication · doi:10.1111/j.1460-2466.1992.tb00812.x · Cited by 5,459 · see citing works
Dwivedi, Y. K., Rana, N. P., Jeyaraj, A., Clement, M., & Williams, M. D. (2019) · Information Systems Frontiers · doi:10.1007/s10796-017-9774-y · Cited by 2,137 · see citing works
Attitude construction: evaluation in context
Schwarz, N. (2007) · Social Cognition · doi:10.1521/soco.2007.25.5.638 · Cited by 627 · see citing works
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Sun, C., Fang, Y., Kong, M., Chen, X., & Liu, Y. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102828 · Cited by 148 · see citing works
Shopping in the digital world: How augmented reality mobile applications trigger customer engagement
Lin, K.-Y., & Huang, T. K. (2024) · Technology in Society · doi:10.1016/j.techsoc.2024.102540 · Cited by 66 · see citing works
Augmented reality (AR) marketing and consumer responses: a study of cue-utilization and habituation
Söderström, C., Mikalef, P., Dypvik Landmark, A., & Gupta, S. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2024.114813 · Cited by 51 · see citing works
Exploring the role of augmented reality in purchase intention: Through flow and immersive experience
Pathak, K., & Prakash, G. (2023) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2023.122833 · Cited by 40 · see citing works
Xie, L., Liu, C., Li, Y., & Zhu, T. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103448 · Cited by 23 · see citing works
Javeed, S., Rasool, G., & Pathania, A. (2026) · International Journal of Consumer Studies · doi:10.1111/ijcs.70266
- Authors
- Nikhashemi, S. R., Knight, H. H., Nusair, K., & Liat, C. B.
- Affiliations
- Sultan Qaboos University (OM)
- Sunway University (MY)
- Corresponding author
- Nikhashemi, S.R.
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2021-05
- Volume
- 60
- Pages
- 102464
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W3121936710
- Cited by
- 366
- References
- 5
- Citations by year
- 2026: 73 · 2025: 92 · 2024: 82 · 2023: 62 · 2022: 37 · 2021: 20
- FWCI
- 17.47
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Journal of Retailing and Consumer Services (publishedVersion)
- Sunway Institutional Repository (Sunway University) (acceptedVersion)
- ORCA Online Research @Cardiff (Cardiff University) (acceptedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- ORCA Online Research @Cardiff (Cardiff University) (submittedVersion)
- Funders
- London School of Economics and Political Science
- Sultan Qaboos University (3892B/2019/6)
- Topics
- Physical Sciences › Computer Science › Computer Vision and Pattern Recognition › Augmented Reality Applications
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Keywords
- augmented reality, mobile AR application, smart retailing, intention to use, price premium, customer engagement, utilitarian benefits, hedonic benefits, interactivity, private labels
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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