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Media's effect on shaping knowledge, awareness risk perceptions and communication practices of pandemic COVID-19 among pharmacists
Open accessAbstract
Coronavirus disease (COVID-19), an infection of the zoonotic coronavirus, is presenting a healthcare challenge around the globe. This study aims to assess the levels of disease knowledge and risk perception among pharmacists. We also recognize predictors of risk perception and perceived media roles. Methods This is a questionnaire-base cross-sectional study. The questionnaire was developed on a web-based platform and invitations were sent to pharmacists nationwide to participate in the study using social media applications. Results A total of 486 pharmacists participated in this study, where females were dominant (78.6%, n = 382). Most (40.4%, n = 198) pharmacists scored 4 out of 5 in basic disease knowledge, and more than half were able to recognize common methods of spread. Risk was highly perceived among participants, and was predicted by gender, living area, and having children (p < 0,05). Frequency of watching the media and sources of information also influenced both risk perception and perceived media roles. Conclusion Disease awareness among pharmacists, as well as risk perception must be considered for effective risk communication planning. The role of media in shaping perceptions should also be carefully studied to encourage compliance with government containment measures and engagement in preventive behaviors.
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“With regard to health communication (Rubinelli et al., 2020) and health marketing (Karasneh et al., 2021), this research suggests that death anxiety amplified and mortality made salient during the pandemic can be catalysts that prompt people's behavioral intentions to engage in health‐related prosocial behaviors.”
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Metadata
- Authors
- Karasneh, R., Al-Azzam, S., Muflih, S., Soudah, O., Hawamdeh, S., & Khader, Y.
- Affiliations
- Yarmouk University (JO)
- Jordan University of Science and Technology (JO)
- Corresponding author
- Al-Azzam, Sayer
- Venue
- Research in Social and Administrative Pharmacy
- Publisher
- Elsevier BV
- Published
- 2021-01
- Volume
- 17
- Issue
- 1
- Pages
- 1897-1902
- ISSN
- 1551-7411 (ISSN-L)
- PMC
- PMC7179508
- OpenAlex
- W3018592711
- Cited by
- 228
- References
- 34
- Citations by year
- 2026: 4 · 2025: 6 · 2024: 13 · 2023: 31 · 2022: 54 · 2021: 89
- FWCI
- 61.49
- Type
- journal article
- Language
- en
- Open access
- green
- www.ncbi.nlm.nih.gov
- Locations
- Research in Social and Administrative Pharmacy (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- Funders
- Jordan University of Science and Technology
- Topics
- Social Sciences › Communication › Communication and COVID-19 Impact
- Social Sciences › Sociology and Political Science › Risk Perception and Management
- Social Sciences › Communication › Public Relations and Crisis Communication
- Keywords
- COVID-19 pandemic, pharmacists, risk perception, disease knowledge, media influence, risk communication, information sources, gender differences, preventive behavior, containment measures
- MeSH terms
- COVID-19, Adult, Communication, Cross-Sectional Studies, Female, Humans, Health Knowledge, Attitudes, Practice, Male, Perception, Pharmacists, Surveys and Questionnaires, Risk Factors, Young Adult, Social Media
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