The impact of social media on risk perceptions during the MERS outbreak in South Korea
Open accessAbstract
Analyzing nationally representative online panel survey data during the MERS outbreak in South Korea, this study examined the role of social media exposure in shaping public's risk perceptions of MERS. The present study also investigated the moderating role of heuristic-systematic processing and self-efficacy in the relationship between social media exposure and risk perceptions. The findings of this study showed that social media exposure was positively related to forming risk perceptions. Moreover, heuristic-systematic processing and self-efficacy were found to moderate the impact of social media on risk perceptions. The interaction effects suggested that the role of social media in increasing risk perceptions of MERS was heighted by heuristic-systematic processing and self-efficacy. The results and implications of this study are discussed in greater details.
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Social media exposure may be positively related to forming risk perceptions during the MERS outbreak in South Korea.
“A previous study also shown social media exposure may positively related to forming risk perceptions during the MERS outbreak in South Korea[12].”
From Mental health problems and social media exposure during COVID-19 outbreak (2020) · cites this paper as [12]
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- Authors
- Choi, D.-H., Yoo, W., Noh, G.-Y., & Park, K.
- Affiliations
- Hallym University (KR)
- Incheon National University (KR)
- National Cancer Center (KR)
- Corresponding author
- Park, Keeho
- Venue
- Computers in Human Behavior
- Publisher
- Elsevier BV
- Published
- 2017-07
- Volume
- 72
- Pages
- 422-431
- ISSN
- 0747-5632 (ISSN-L)
- PMC
- PMC7126097
- OpenAlex
- W2591886901
- Cited by
- 246
- References
- 79
- Citations by year
- 2026: 15 · 2025: 14 · 2024: 30 · 2023: 30 · 2022: 57 · 2021: 59 · 2020: 31 · 2019: 4 · 2018: 6
- FWCI
- 28.72
- Type
- journal article
- Language
- en
- Open access
- green
- www.ncbi.nlm.nih.gov
- Locations
- Computers in Human Behavior (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- Funders
- National Cancer Center in South Korea (1310260-2)
- the Ministry of Education of the Republic of Korea
- the National Research Foundation of Korea (2015S1A3A2046760)
- Topics
- Social Sciences › Sociology and Political Science › Risk Perception and Management
- Social Sciences › Communication › Communication and COVID-19 Impact
- Social Sciences › Communication › Public Relations and Crisis Communication
- Keywords
- social media exposure, risk perception, MERS, MERS outbreak, self-efficacy, moderating effect, public health communication, South Korea
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