Cited by 246Risk Perception and ManagementCommunication and COVID-19 ImpactPublic Relations and Crisis Communication

The impact of social media on risk perceptions during the MERS outbreak in South Korea

Open access
Choi, Doo-Hun, Yoo, Woohyun, Noh, Ghee-Young, Park, Keeho·2017·Computers in Human Behavior

Abstract

Analyzing nationally representative online panel survey data during the MERS outbreak in South Korea, this study examined the role of social media exposure in shaping public's risk perceptions of MERS. The present study also investigated the moderating role of heuristic-systematic processing and self-efficacy in the relationship between social media exposure and risk perceptions. The findings of this study showed that social media exposure was positively related to forming risk perceptions. Moreover, heuristic-systematic processing and self-efficacy were found to moderate the impact of social media on risk perceptions. The interaction effects suggested that the role of social media in increasing risk perceptions of MERS was heighted by heuristic-systematic processing and self-efficacy. The results and implications of this study are discussed in greater details.

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Crossref · 10.1016/j.chb.2017.03.004

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  • Social media exposure may be positively related to forming risk perceptions during the MERS outbreak in South Korea.

    “A previous study also shown social media exposure may positively related to forming risk perceptions during the MERS outbreak in South Korea[12].”

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  1. Eveland W.P. Jr. Information processing strategies in mass communication research Dunwoody S. Becker L.B. Kosicki G. McLeod D. The evolution of key mass communication concepts: Honoring Jack McLeod 2005 Hampton Press Cresskill, NJ 217 248
  2. Fiske S. Taylor S. Social cognition 1991 McGraw Hill New York

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Authors
Choi, D.-H., Yoo, W., Noh, G.-Y., & Park, K.
Affiliations
  • Hallym University (KR)
  • Incheon National University (KR)
  • National Cancer Center (KR)
Corresponding author
Park, Keeho
Venue
Computers in Human Behavior
Publisher
Elsevier BV
Published
2017-07
Volume
72
Pages
422-431
ISSN
0747-5632 (ISSN-L)
OpenAlex
W2591886901
Cited by
246
References
79
Citations by year
2026: 15 · 2025: 14 · 2024: 30 · 2023: 30 · 2022: 57 · 2021: 59 · 2020: 31 · 2019: 4 · 2018: 6
FWCI
28.72
Type
journal article
Language
en
Open access
Locations
  • Computers in Human Behavior (publishedVersion)
  • PubMed Central (publishedVersion)
  • PubMed (publishedVersion)
Funders
  • National Cancer Center in South Korea (1310260-2)
  • the Ministry of Education of the Republic of Korea
  • the National Research Foundation of Korea (2015S1A3A2046760)
Topics
  • Social Sciences › Sociology and Political Science › Risk Perception and Management
  • Social Sciences › Communication › Communication and COVID-19 Impact
  • Social Sciences › Communication › Public Relations and Crisis Communication
Keywords
social media exposure, risk perception, MERS, MERS outbreak, self-efficacy, moderating effect, public health communication, South Korea

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