Memorable customer experience: examining the effects of customers experience on memories and loyalty in Malaysian resort hotels
Open accessAbstract
The objective of this study is to examine the influence of four facets of customer experience on their memories and loyalty. A convenient sampling technique was used to select the sample. A total of 600 questionnaires were distributed at two tourist spots of Malaysia i.e., Langkawi and Penang, out of which 450 were returned (75% response rate). The result from the finding suggests that all four dimensions of customer experience influence their memories and loyalty. Overall, findings of this study validates the customer experience scale in the context of resort hotels and enhances the theoretical progress on the experience concept in tourism and offer important implications for resort hotel marketers.
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Visitors tend to have a deeper emotional connection with the destination when they gain a sense of personal growth and meaning.
“Visitors tend to have a deeper emotional connection with the destination when they gain a sense of personal growth and meaning (Ali et al., 2014).”
From A study on the influence of rural tourism’s perceived destination restorative qualities on loyalty based on SOR model (2025) · cites this paper as Ali et al., 2014
Section 2.1 discusses learning experiences and customer emotions, while the Findings and Analysis section links resort experiences to memories and loyalty. Neither passage addresses whether personal growth and meaning deepen visitors’ emotional connection to a destination; searches for those concepts found no such finding in our copy. (LLM, conf=0.76)
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“Some studies in the field of tourism have shown a positive relationship between memory and behavioral intention (including recommend and revisit intention).(68,123) Therefore, this study speculates that in rural tourism destinations, the more positive and profound the memory is, the greater the impact on recommend int…”
BackgroundZhu, N., Xu, H., Zhang, X., & Chen, L. (2025) · Frontiers in Psychology · doi:10.3389/fpsyg.2025.1529686 · Cited by 25 · see citing works
- Authors
- Ali, F., Hussain, K., & Ragavan, N. A.
- Affiliations
- University of Technology Malaysia (MY)
- Taylor's University (MY)
- Corresponding author
- Ali, Faizan
- Venue
- Procedia - Social and Behavioral Sciences
- Publisher
- Elsevier BV
- Published
- 2014-08
- Volume
- 144
- Pages
- 273-279
- ISSN
- 1877-0428 (ISSN-L)
- OpenAlex
- W2008204295
- Cited by
- 206
- References
- 21
- Citations by year
- 2026: 10 · 2025: 13 · 2024: 18 · 2023: 35 · 2022: 33 · 2021: 20 · 2020: 23 · 2019: 17 · 2018: 8 · 2017: 13 · 2016: 5 · 2015: 10 · 2014: 1
- FWCI
- 46.88
- Type
- conference paper
- Language
- en
- Open access
- diamond
- doi.org
- Licence
- Locations
- Procedia - Social and Behavioral Sciences (publishedVersion, cc-by-nc-nd)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- customer experience, consumer memory, customer loyalty, resort hotels, hotel marketing, Langkawi, Penang
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