Consumer response to novel agri-food technologies: Implications for predicting consumer acceptance of emerging food technologies
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The issue of consumer acceptance of food technologies, and their applications, needs to be addressed early in technology development. However, whether extensive assessment of consumer acceptance is necessary for all food-related technologies a priori is uncertain. A review of studies of seven food-related technologies associated with different levels of public acceptance suggests that those characterised as being âbioactiveâ raise particular concerns - related to unpredictable effects, uncontrolled use, and ethical concerns. Perceptions of âunnaturalnessâ alone are unlikely to raise a food technology to high levels of public rejection. Trust in regulation and effective labelling are also important considerations.
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Affect and Cognition in Attitude Formation toward Familiar and Unfamiliar Attitude Objects
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“Specifically, with new technologies, ‘unknown’ can quickly turn into ‘unloved’, as happened for instance in the case of genetically modified food [52].”
BackgroundConsumer Perspectives on Processing Technologies for Organic Food
Hüppe, R., & Zander, K. (2021) · Foods · doi:10.3390/foods10061212 · Cited by 46 · see citing works
“Moreover, acceptance depends on whether consumers can control their exposure to a technology, and the potential ethical or environmental impacts of the latter [17].”
BackgroundInfluentialNovel and emerging biotechnological crop protection approaches
Giudice, G., Moffa, L., Varotto, S., Cardone, M. F., Bergamini, C., Lorenzis, G. D., Velasco, R., Nerva, L., & Chitarra, W. (2021) · Plant Biotechnology Journal · doi:10.1111/pbi.13605 · Cited by 46 · see citing works
“1 Plant Biotechnology Journal (2021), pp. 1–16 doi: 10.1111/pbi.13605 2016; Change, 2018), their use is still associated with strong public concern, which is related to putative risks for human health and environment contamination (Carzoli et al., 2018; Frewer et al., 2011).”
BackgroundInfluentialHu, L.-J., Liu, R., Zhang, W., & Zhang, T. (2020) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph17207700 · Cited by 45 · see citing works
“In the context of GMF, perceived risks may be a key factor that determines ACC as perceived benefits [16,74,75].”
BackgroundLee, P.-Y., Lusk, K., Mirosa, M., & Oey, I. (2015) · Food Quality and Preference · doi:10.1016/j.foodqual.2014.08.006 · Cited by 45 · see citing works
“HPP involves the application of hydrostatic pressure while high-voltage pulses are used in PEF processing to inactivate microorganisms and prolong the products shelf-life (Frewer et al., 2011; Hicks et al., 2009).”
MethodPerez, M., López-Yerena, A., Lozano-Castellón, J., Olmo-Cunillera, A., Lamuela-Raventós, R., Martín-Belloso, O., & Vallverdú-Queralt, A. (2021) · Antioxidants · doi:10.3390/antiox10030417 · Cited by 44 · see citing works
“PEF techniques are also positively viewed as energy-saving and environmentally friendly [71].”
BackgroundIrradiation and Consumers Acceptance
Castell-Perez, M., & Moreira, R. G. (2020) · Innovative Food Processing Technologies · doi:10.1016/b978-0-12-815781-7.00015-9 · Cited by 44 · see citing works
Novel Foods in the European Union
Pisanello, D., & Caruso, G. (2018) · doi:10.1007/978-3-319-93620-8 · Cited by 44
Rose, K. M., Brossard, D., & Scheufele, D. (2020) · Environmental Communication · doi:10.1080/17524032.2019.1710227 · Cited by 43 · see citing works
Richetin, J., Demartini, E., Gaviglio, A., Ricci, E., Stranieri, S., Banterle, A., & Perugini, M. (2019) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.101890 · Cited by 43 · see citing works
Jadhav, H., & Choudhary, P. (2024) · Discover Food · doi:10.1007/s44187-024-00089-5 · Cited by 42 · see citing works
“Due to numerous advantages of non-thermal treatment to food, it is considered as a boon to food industry and has a potential prowess to utterly abolish the thermal food processing treatments [11–14].”
Jin, S., Li, W.-J., Dawson, I. G. J., Clark, B., Chen, S., & Frewer, L. (2022) · Food Quality and Preference · doi:10.1016/j.foodqual.2022.104543 · Cited by 42 · see citing works
Self-citationBig issues for a small technology: Consumer trade-offs in acceptance of nanotechnology in food
Henchion, M., McCarthy, M., Dillon, E., Greehy, G., & McCarthy, S. (2019) · doi:10.1016/j.ifset.2019.102210 · Cited by 42
Risk perception associated with an emerging agri-food risk in Europe: plant viruses in agriculture
Hilaire, J., Tindale, S., Jones, G., Pingarron-Cardenas, G., Bačnik, K., Ojo, M., & Frewer, L. (2022) · Agriculture & Food Security · doi:10.1186/s40066-022-00366-5 · Cited by 41 · see citing works
Self-citationAttitudes towards genetically modified animals in food production
Frewer, L., Coles, D., Houdebine, L., & Kleter, G. (2014) · British Food Journal · doi:10.1108/bfj-08-2013-0211 · Cited by 41 · see citing works
Self-citationSiegrist, M., Bearth, A., & Hartmann, C. (2021) · Food Quality and Preference · doi:10.1016/j.foodqual.2021.104441 · Cited by 51 · see citing works
Self-citationMoving from risk communication to food information communication and consumer engagement
Wall, P., & Chen, J. (2018) · npj Science of Food · doi:10.1038/s41538-018-0031-7 · Cited by 40
Cultivating Benefit and Risk: Aquaculture Representation and Interpretation in New England
Rickard, L., Noblet, C., Duffy, K., & Brayden, W. C. (2018) · Society & Natural Resources · doi:10.1080/08941920.2018.1480821 · Cited by 40 · see citing works
“…of aquaculture and risk/benefit perceptions as two critical variables for understanding citizens’ acceptance of aquaculture as a “food technology” (Frewer et al. 2011), we ask: RQ3: To what degree are New England residents aware of aquaculture, including: (a) aquaculture products and processes…”
BackgroundMorrissey, J., Mirosa, M., & Abbott, M. (2014) · Journal of Environmental Policy & Planning · doi:10.1080/1523908x.2013.845521 · Cited by 40 · see citing works
“Frewer et al. (2011) examine what is known about consumer responses to foodrelated technologies that have been associated with different levels of consumer rejection, for example.”
BackgroundGupta, N., Fischer, A., George, S., & Frewer, L. (2013) · Journal of nanoparticle research · doi:10.1007/s11051-013-1838-4 · Cited by 40 · see citing works
“The negative societal response to GM foods is frequently regarded as the normative societal response to technological innovation in the agrifood sector, even in the absence of data relating to specific areas of technological application (Frewer et al. 2011a, b).”
BackgroundMethodResultInfluentialSelf-citationDunnGalvin, A., Roberts, G., Schnadt, S., Astley, S., Austin, M., Blom, W., Baumert, J., Chan, C., Crevel, R., Grimshaw, K., et al. (2019) · Clinical and Experimental Allergy · doi:10.1111/cea.13464 · Cited by 38 · see citing works
Strijbos, C., Schluck, M., Bisschop, J., Bui, T., de Jong, I. D., van Leeuwen, M. V., von Tottleben, M., & van Breda, S. V. (2016) · Food Quality and Preference · doi:10.1016/j.foodqual.2016.06.014 · Cited by 38 · see citing works
- Authors
- Frewer, L. J., Bergmann, K., Brennan, M., Lion, R., Meertens, R., Rowe, G., Siegrist, M., & Vereijken, C.
- Affiliations
- Newcastle University (GB)
- Unilever Research and Development Vlaardingen (NL)
- Maastricht University (NL)
- ETH Zurich (CH)
- Corresponding author
- Frewer, L.J.
- Venue
- Trends in Food Science & Technology
- Publisher
- Elsevier BV
- Published
- 2011-08
- Volume
- 22
- Issue
- 8
- Pages
- 442-456
- ISSN
- 0924-2244 (ISSN-L)
- OpenAlex
- W2086262717
- Cited by
- 424
- References
- 0
- Citations by year
- 2026: 23 · 2025: 23 · 2024: 33 · 2023: 43 · 2022: 36 · 2021: 46 · 2020: 27 · 2019: 38 · 2018: 29 · 2017: 28 · 2016: 21 · 2015: 27 · 2014: 21 · 2013: 17 · 2012: 9
- FWCI
- 18.90
- Type
- journal article
- Language
- en
- Open access
- green
- research.wur.nl
- Locations
- Trends in Food Science & Technology (publishedVersion)
- Research Publications (Maastricht University) (publishedVersion)
- Socio-Environmental Systems Modeling (submittedVersion)
- Research Publications (Maastricht University) (submittedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- Newcastle University ePrints (Newcastle Univesity)
- Funders
- Danone
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Genetically Modified Organisms Research
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Social Sciences › Sociology and Political Science › Risk Perception and Management
- Keywords
- consumer acceptance, agri-food technology, emerging food technologies, bioactive foods, consumer perception, unnaturalness, trust in regulation, food labeling, ethical considerations, public acceptance
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