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Consumer response to novel agri-food technologies: Implications for predicting consumer acceptance of emerging food technologies
Open accessAbstract
The issue of consumer acceptance of food technologies, and their applications, needs to be addressed early in technology development. However, whether extensive assessment of consumer acceptance is necessary for all food-related technologies a priori is uncertain. A review of studies of seven food-related technologies associated with different levels of public acceptance suggests that those characterised as being âbioactiveâ raise particular concerns - related to unpredictable effects, uncontrolled use, and ethical concerns. Perceptions of âunnaturalnessâ alone are unlikely to raise a food technology to high levels of public rejection. Trust in regulation and effective labelling are also important considerations.
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Sinesio, F., Saba, A., Moneta, E., Peparaio, M., Civitelli, E. S., & Paoletti, F. (2023) · British Food Journal · doi:10.1108/bfj-04-2023-0317 · Cited by 4
Garrido, D., & Gallardo, R. K. (2021) · Agribusiness · doi:10.1002/agr.21716 · Cited by 4
“As such, emerging food processing technologies are needed, however, these are often rejected because they are perceived to be risky or against societal norms (Frewer et al., 2011; Lusk et al., 2014).”
BackgroundJin, S., Clark, B., Li, W., Kuznesof, S. A., & Frewer, L. J. (2021) · British Food Journal · doi:10.1108/bfj-12-2020-1142 · Cited by 6
Self-citationMenna, A., & Walsh, P. (2020) · doi:10.1177/0030727020937383 · Cited by 4
“Locally grown foods are perceived to be fresher, healthier with economic benefits to the community at large, hence consumers may be willing to pay a premium price (Frewer et al., 2011; Mount, 2012).”
BackgroundAssessing Readiness Levels of Production Technologies for Sustainable Intensification of Agriculture
Maciejczak, M., & Faltmann, J. (2018) · doi:10.19041/apstract/2018/1-2/7 · Cited by 4
Synthetic biology applied in the agrifood sector: Societal priorities and pitfalls
Frewer, L. J., Coles, D. G. H., Dijkstra, A. M., Kuznesof, S. A., Kendall, H., & Kaptan, G. (2016) · Applied Studies in Agribusiness and Commerce · doi:10.19041/apstract/2016/2-3/10 · Cited by 5
“…high levels of risk perception associated with GM was driven by concerns related to (for example) irreversibility of negative biological effects once released into the environment, such as the ability to confer “unnatural” traits on “descendant” organisms (Torgersen, 2009; Frewer et al., 2011).”
BackgroundInfluentialSelf-citationConsumer expectations and attitudes toward nanomaterials in foods
Zhao, S.-L., Yue, C.-Y., & Kuzma, J. (2020) · doi:10.1016/b978-0-12-815866-1.00017-0 · Cited by 4
Sustainable Innovation in Food Science and Engineering
Betoret, E., Calabuig-Jiménez, L., Betoret, N., Barrera, C., Seguí, L., & Fito, P. (2016) · Elsevier eBooks · doi:10.1016/b978-0-12-803751-5.00008-8 · Cited by 4
The views of experts and the public regarding societal preferences for innovation in nanotechnology
Gupta, N. (2013) · doi:10.18174/282201 · Cited by 4
“It has been noted that the experiences with genetically modified organisms and other controversial technologies have been linked with new technologies (including nanotechnology (Frewer et al., 2011a; Marchant et al., 2008)).”
BackgroundInfluentialErcilla-Montserrat, M., Sanjuan-Delmás, D., Sanyé-Mengual, E., Calvet-Mir, L., Banderas, K., Rieradevall, J., & Gabarrell, X. (2019) · Agriculture and Human Values · doi:10.1007/s10460-019-09920-7 · Cited by 3
Non-Thermal Processing Technologies in Food Industries
Yuan, X.-Y., Fang, Y., Diao, Y., Wu, B., Wen, X., Nag, A., & Liang, Y. (2026) · Foods · doi:10.3390/foods15101677 · Cited by 3
“The increasing demand from customers for fresher food materials with longer shelf life and improved sensory properties has driven extensive research into non-thermal food treatment [33].”
From microbes to market: Unveiling consumers’ beliefs regarding precision fermentation-derived Gouda
Kilimann, J., Hartmann, M., Macht, J., & Klink-Lehmann, J. (2025) · Food Quality and Preference · doi:10.1016/j.foodqual.2025.105844 · Cited by 4
Pfiffelmann, J., Untilov, O., Thøgersen, J. B., Gengenbach, A., & Mionetto, C. (2025) · Recherche et Applications en Marketing (English Edition) · doi:10.1177/20515707241305245 · Cited by 2
“Due to the anticipation of potential risks, consumers are generally suspicious of new products and technology (Cardello et al., 2007; Frewer et al., 2011; Siddiqui et al., 2022).”
How Argentinian Consumers Perceive the Safety of Irradiated Foods
Rusin, T., Villavicencio, A. L. C. H., Araújo, W. M. C., & Faiad, C. (2024) · Foods · doi:10.3390/foods13233891 · Cited by 3
“Providing positive information about food irradiation can significantly increase consumer acceptance [40].”
Evaluating consumers' acceptability of laser-labeled apple fruit
Khadka, D., Talavera, M. J., Pliakoni, E. D., Britton, L. L., Nwadike, L., & Bhullar, M. (2024) · Future Foods · doi:10.1016/j.fufo.2024.100401 · Cited by 3
Shubayr, N. (2024) · Frontiers in Public Health · doi:10.3389/fpubh.2024.1387219 · Cited by 3
Opportunities, problems and pitfalls of nutrition and health claims
Bremmers, H., & van der Meulen, B. (2013) · doi:10.19041/apstract/2013/2-3/16 · Cited by 3
Introduction to the GM and Non‐GM Supply Chain Co‐Existence and Traceability
Bertheau, Y., & Davison, J. (2012) · doi:10.1002/9781118373781.ch1 · Cited by 3
“…GMOs, as well as risk–benefit analyses and associated risk communication, may differ between countries (Durant and Legge, 2005, 2006; Finucane and Holup, 2005; Frewer et al., 2011; Frewer et al., 2003a; Frewer et al., 2003b; Guehlstorf, 2008; Guehlstorf and Hallstrom, 2005; van Dijk et al., 2011).”
BackgroundFoodTech and AgriTech Startup Valuation
Moro-Visconti, R. (2021) · doi:10.1007/978-3-030-71608-0_15 · Cited by 3
Public Perceptions of the Ethics of In-vitro Meat: Determining an Appropriate Course of Action
Laestadius, L. I. (2015) · Journal of Agricultural and Environmental Ethics · doi:10.1007/s10806-015-9573-8 · Cited by 116
“We also know from prior research that altering food using what is perceived as ‘‘unnatural’’ and ‘‘bioactive’’ techniques appears to generate a particularly negative response among members of the public and also raises ethical concerns (Frewer et al. 2011).”
BackgroundResultInfluentialOs usuários frente aos alimentos geneticamente modificados e a informação na etiqueta
Sebastian-Ponce, M. I., Sanz-Valero, J., & Wanden-Berghe, C. (2014) · Revista de Saúde Pública · doi:10.1590/s0034-8910.2014048004914 · Cited by 2
Stein, A., Gibbons, J. G., & Nolden, A. (2026) · Trends in Food Science & Technology · doi:10.1016/j.tifs.2026.105791 · Cited by 2
Cross-country differences in consumer acceptance and advocacy of novel food technologies
Lin, B., Conroy, D., Errmann, A., Gan, I., & Fahn, H. (2026) · Food Quality and Preference · doi:10.1016/j.foodqual.2026.105897 · Cited by 2
Zhang, X., Chen, A.-F., & Jin, J. (2026) · Chinese Journal of Communication · doi:10.1080/17544750.2025.2606000 · Cited by 2
Future-oriented trajectories of business model innovation for agri-food SMEs
Bruni, A., Magno, F., & Cassia, F. (2025) · EuroMed Journal of Business · doi:10.1108/emjb-10-2024-0282 · Cited by 5
Nayana, N. P., Ramya, C., Kumar, T. V. A., Aradwad, P. P., Thakur, A., & Sahoo, P. K. (2025) · Critical reviews in food science and nutrition · doi:10.1080/10408398.2024.2448211 · Cited by 2
“Non-thermal food processing offers a viable alternative to traditional thermal methods, meeting consumer demand for high-quality processed foods by eliminating elevated temperatures and avoiding the adverse effects of heat on food products (Frewer et al. 2011).”
Consumers’ Risk Perceptions of Production Practices to Enhance the Nutrient Content of Microgreens
Rihn, A., Walters, K., Bumgarner, N., & Bajgain, P. (2024) · Journal of Agriculture and Food Research · doi:10.1016/j.jafr.2024.101542 · Cited by 2
Nomura, S., Eguchi, A., Maruyama-Sakurai, K., Higashino, R., Yoneoka, D., Kawashima, T., Tanoue, Y., Kawamura, Y., Kumar, R. S., Fujita, T., et al. (2024) · Nutrients · doi:10.3390/nu16101412 · Cited by 2
“This finding challenges the traditional perception that frozen foods are inferior in health quality or less desirable compared to fresh foods [45,46].”
BackgroundSalifou, A., Konfo, C. T., Bokossa, A., Chabi, N., Tchobo, F., & Soumanou, M. (2023) · World Journal of Advanced Research and Reviews · doi:10.30574/wjarr.2023.20.2.2297 · Cited by 2
“Precision nutrition stands out as a promising future direction [80, 81].”
BackgroundPublic sensemaking of active packaging technologies: A feature-based perspective
Festila, A., Chrysochou, P., Hieke, S., & Massri, C. (2021) · Public Understanding of Science · doi:10.1177/09636625211015830 · Cited by 2
“The complex and equivocal nature of the technology tends to foster a sense of uneasiness and individuals can become circumspect towards and often even frightened of the technology (Frewer et al., 2011).”
BackgroundInfluentialBibliometric analysis of traceability in agri-food research
Hisjam, M., Sartika, V., Priyandari, Y., & Sutopo, W. (2020) · IOP Conference Series: Earth and Environment · doi:10.1088/1755-1315/583/1/012029 · Cited by 2
Maruta, A. A., Boxall, P. C., & Mohapatra, S. (2018) · Canadian Journal of Forest Research · doi:10.1139/cjfr-2017-0293 · Cited by 2
Maciejczak, M., & Faltmann, J. (2017) · doi:10.24326/fmpmsa.2017.39 · Cited by 2
Metadata
- Authors
- Frewer, L. J., Bergmann, K., Brennan, M., Lion, R., Meertens, R., Rowe, G., Siegrist, M., & Vereijken, C.
- Affiliations
- Newcastle University (GB)
- Unilever Research and Development Vlaardingen (NL)
- Maastricht University (NL)
- ETH Zurich (CH)
- Corresponding author
- Frewer, L.J.
- Venue
- Trends in Food Science & Technology
- Publisher
- Elsevier BV
- Published
- 2011-08
- Volume
- 22
- Issue
- 8
- Pages
- 442-456
- ISSN
- 0924-2244 (ISSN-L)
- OpenAlex
- W2086262717
- Cited by
- 424
- References
- 0
- Citations by year
- 2026: 23 · 2025: 23 · 2024: 33 · 2023: 43 · 2022: 36 · 2021: 46 · 2020: 27 · 2019: 38 · 2018: 29 · 2017: 28 · 2016: 21 · 2015: 27 · 2014: 21 · 2013: 17 · 2012: 9
- FWCI
- 18.90
- Type
- journal article
- Language
- en
- Open access
- green
- research.wur.nl
- Locations
- Trends in Food Science & Technology (publishedVersion)
- Research Publications (Maastricht University) (publishedVersion)
- Socio-Environmental Systems Modeling (submittedVersion)
- Research Publications (Maastricht University) (submittedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- Newcastle University ePrints (Newcastle Univesity)
- Funders
- Danone
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Genetically Modified Organisms Research
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Social Sciences › Sociology and Political Science › Risk Perception and Management
- Keywords
- consumer acceptance, agri-food technology, emerging food technologies, bioactive foods, consumer perception, unnaturalness, trust in regulation, food labeling, ethical considerations, public acceptance
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