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Cited by 359

The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.

Customer experience in tourism: A review of definitions, components, and measurements

Open access
Godovykh, Maksim, Tasci, Asli D.A.·2020·Tourism Management Perspectives

Abstract

Abstract The concept of customer experience has received increasing attention in different disciplines. However, the pathway for handling experience has not been clearly set forth due to divergent conceptualizations and insufficient measures of customer experience. This study critically analyzes empirical and conceptual literature on experience, provides a holistic definition of experience, proposes an experience model with four main components (emotional, cognitive, sensorial, and conative), and suggests using a combination of several measures to capture the totality of tourism experience at pre-visit, onsite, and post-visit stages. These suggestions provide important implications for researchers and practitioners by offering new ways to explore customer interaction with tourist products, detect affective and sensory components leading to important consumption outcomes, investigate individual impacts of anticipation, onsite experience, and recall, as well as analyze effectiveness of destination marketing practices.

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Metadata

Authors
Godovykh, M., & Tasci, A. D. A.
Venue
Tourism Management Perspectives
Publisher
Elsevier BV
Published
2020-07
Volume
35
Pages
100694
ISSN
2211-9736 (ISSN-L)
OpenAlex
W3026730396
Cited by
359
References
8
FWCI
54.53
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Customer experience in tourism: A review of definitions, components, and measurements. https://app.cochat.ai/papers/10.1016/j.tmp.2020.100694
The paper
Godovykh, M., & Tasci, A. D. A. (2020). Customer experience in tourism: A review of definitions, components, and measurements. Tourism Management Perspectives. https://doi.org/10.1016/j.tmp.2020.100694

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.