The DOI matches its Crossref record; 17 of the 17 references it cites were found in a registry or an index.
Motivations and constraints of Airbnb consumers: Findings from a mixed-methods approach
Abstract
Abstract Airbnb is widely recognized as a disruptive innovation in the tourism industry. While separate studies have examined various factors affecting consumers' adoption of Airbnb, the literature has largely focused on a handful of factors in isolation. Adopting a sequential mixed-methods approach, this study proposes a comprehensive conceptual model integrating the literature and findings of a qualitative study and subsequently tests the model via a national survey. The results suggest that, for motivations, price value, enjoyment, and home benefits significantly explain overall attitude toward Airbnb. As for constraints, distrust is the only factor that significantly predicts overall attitude, while insecurity is directly related to behavioral intentions. Overall attitude, perceived behavioral control, and subjective norms, such as social influence and trend affinity, predict behavioral intentions. This study contributes to the literature by simultaneously examining the predictive power of both motivations and constraints of Airbnb consumers in explaining overall attitude and purchase behavior.
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Metadata
- Authors
- So, K. K. F., Oh, H., & Min, S.
- Venue
- Tourism Management
- Publisher
- Elsevier BV
- Published
- 2018-08
- Volume
- 67
- Pages
- 224-236
- ISSN
- 0261-5177 (ISSN-L)
- OpenAlex
- W2791009453
- Cited by
- 453
- References
- 17
- FWCI
- 99.51
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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