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Cited by 548

The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.

Virtual reality presence as a preamble of tourism experience: The role of mental imagery

Bogicevic, Vanja, Seo, Soobin, Kandampully, Jay A., Liu, Stephanie Q., Rudd, Nancy A.·2019·Tourism Management
DOI 10.1016/j.tourman.2019.02.009
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Abstract

Abstract While the dominant research stream on tourism technologies has investigated the adoption of self-service, mobile, and web-based technologies, the potential of destination marketing through virtual technologies is yet to be fully investigated. Because of limited empirical knowledge about the application of virtual reality (VR) in tourism, this research investigates how VR can be used to deliver integrated tourist experiences prior to their stay at the hotel. Through a lab-coordinated experiment, the current study contrasts three hotel previews that differ in their level of interactivity (images vs. 360° tour vs. VR). The findings demonstrate that a VR preview induces higher elaboration of mental imagery about the experience and a stronger sense of presence compared to both the 360° preview and images preview, thereby translating into enhanced brand experience. Such findings suggest that VR is substantial in prompting tourists to “daydream” about lodging offers prior to experiencing them at the destination's premises.

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Metadata

Authors
Bogicevic, V., Seo, S., Kandampully, J. A., Liu, S. Q., & Rudd, N. A.
Venue
Tourism Management
Publisher
Elsevier BV
Published
2019-10
Volume
74
Pages
55-64
ISSN
0261-5177 (ISSN-L)
DOI
10.1016/j.tourman.2019.02.009
OpenAlex
W2933876993
Cited by
548
References
10
FWCI
39.99
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Virtual reality presence as a preamble of tourism experience: The role of mental imagery. https://app.cochat.ai/papers/10.1016/j.tourman.2019.02.009
The paper
Bogicevic, V., Seo, S., Kandampully, J. A., Liu, S. Q., & Rudd, N. A. (2019). Virtual reality presence as a preamble of tourism experience: The role of mental imagery. Tourism Management. https://doi.org/10.1016/j.tourman.2019.02.009

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.