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Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective

Xie, Chaowu, Yu, Jun, Huang, Songshan (Sam), Zhang, Jiangchi·2022·Tourism Management

DOI 10.1016/j.tourman.2022.104513

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Authors: Xie, C., Yu, J., Huang, S. (., & Zhang, J.
Affiliations: Huaqiao University (CN)
Edith Cowan University (AU)
Corresponding author: Yu, Jun
ORCID: Xie, Chaowu
Yu, Jun
Huang, Songshan (Sam)
Zhang, Jiangchi
Venue: Tourism Management
Publisher: Elsevier BV
Published: 2022-08
Volume: 91
Pages: 104513
ISSN: 0261-5177 (ISSN-L)
DOI: 10.1016/j.tourman.2022.104513
OpenAlex: W4210602361
Cited by: 231
References: 65
Citations by year: 2026: 37 · 2025: 51 · 2024: 69 · 2023: 51 · 2022: 23
FWCI: 69.79
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
www.elsevier.com/legal/tdmrep-license (tdm)
doi.org/10.15223/policy-017 (stm-asf)
doi.org/10.15223/policy-037 (stm-asf)
doi.org/10.15223/policy-012 (stm-asf)
doi.org/10.15223/policy-029 (stm-asf)
doi.org/10.15223/policy-004 (stm-asf)
Locations: Tourism Management (publishedVersion)
Research Online (Edith Cowan University) (submittedVersion)
Funders: National Natural Science Foundation of China (41971182)
Ministry of Education of the People's Republic of China (19YJAZH097)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords: tourism e-commerce, live streaming, value-based marketing, marketing framework, tourism product marketing, value attributes

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Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective

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