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Cited by 608

The DOI matches its Crossref record.

The mass marketing of luxury

Nueno, Jose Luis, Quelch, John A.·1998·Business Horizons

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Metadata

Authors
Nueno, J. L., & Quelch, J. A.
Venue
Business Horizons
Publisher
Elsevier BV
Published
1998-11
Volume
41
Issue
6
Pages
61-68
ISSN
0007-6813 (ISSN-L)
OpenAlex
W2024110803
Cited by
608
References
0
FWCI
1.57
Type
journal article
Language
en
Open access
closed

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This page
CoChat. (2026). Citation check: The mass marketing of luxury. https://app.cochat.ai/papers/10.1016/s0007-6813(98)90023-4
The paper
Nueno, J. L., & Quelch, J. A. (1998). The mass marketing of luxury. Business Horizons. https://doi.org/10.1016/s0007-6813(98)90023-4

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.