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Convergence and divergence in consumer behavior: implications for international retailing

de Mooij, Marieke, Hofstede, Geert·2002·Journal of Retailing

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Crossref · 10.1016/s0022-4359(01)00067-7

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Research works printed but not linked: 13

  1. Batra, 2000, Consumer-level factors moderating the success of private label brands, Journal of Retailing, 76, 175, 10.1016/S0022-4359(00)00027-0 · DOI · Paper page
  2. Byrnes, 2000, Brands in a bind, BusinessWeek, 3696, 234
  3. de Mooij, 1997, Mapping cultural values for global marketing and advertising, Paper presented at ESOMAR, 50th Congress:Edinburgh, Scotland
  4. de Mooij, 2000, The future is predictable for international marketers, International Marketing Review, 17, 103, 10.1108/02651330010322598 · DOI · Paper page
  5. de Mooij, 2001, Convergence and divergence in consumer behavior, Unpublished doctoral dissertation, University of Navarra
  6. Douglas, 1997, The changing dynamic of consumer behavior. Implications for cross-cultural research, International Journal of Research in Marketing, 14, 379, 10.1016/S0167-8116(97)00026-8 · DOI
  7. Foust, 2000, Doug Daft isn’t sugarcoating things, BusinessWeek, 3667, 36
  8. Leeflang, 1995, The changing consumer in the european union. A “meta-analysis.”, International Journal of Research in Marketing, 12, 373, 10.1016/0167-8116(95)00031-3 · DOI
  9. Levitt, 1983, The globalization of markets, Harvard Business Review, 61, 2
  10. McCracken, 1989, Culture and consumer behavior, Journal of the Market Research Society, 32, 3
  11. Murphy, 1999, Tesco braves the dangers of taking brands abroad, Marketing, The Journal of Sales Management, 12, 19
  12. Süerdem, 1993, Social de(re)construction of mass culture, International Journal of Research in Marketing, 11, 423
  13. Welch, 2000, Can the Mondeo get Ford back into the race?, BusinessWeek, 3703, 74

Cited by

Metadata

Authors
de Mooij, M., & Hofstede, G.
Venue
Journal of Retailing
Publisher
Elsevier BV
Published
2002-03
Volume
78
Issue
1
Pages
61-69
ISSN
0022-4359 (ISSN-L)
OpenAlex
W2171933695
Cited by
657
References
0
FWCI
10.81
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)

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Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.