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Cited by 675

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships

Fournier, Susan, Yao, Julie L.·1997·International Journal of Research in Marketing
DOI 10.1016/s0167-8116(97)00021-9
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Cites

Show all 2 references

Research works printed but not linked: 32

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  17. Kihlstrom, 1984, Mental representations of the self, Advances in Experimental Social Psychology, 17, 1, 10.1016/S0065-2601(08)60117-3 · DOI · Paper page
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  19. Mick, 1992, A meaning-based model of advertising experiences, Journal of Consumer Research, 19, 317, 10.1086/209305 · DOI · Paper page
  20. Morris, 1996, The brand's the thing, Fortune, 34
  21. Reichheld, 1990, Zero defections: quality comes to services, Harvard Business Review, 68, 105
  22. Rosencrance, 1986, Racetrack buddy relations: compartmentalized and satisfying, Journal of Social and Personal Relationships, 3, 441, 10.1177/0265407586034003 · DOI
  23. Schlueter, 1992, Get to the essence of a brand relationship, Marketing News, 20, 4
  24. Schouten, 1995, Subcultures of consumption: an ethnography of the new bikers, Journal of Consumer Research, 22, 43, 10.1086/209434 · DOI · Paper page
  25. Shocker, 1994, Challenges and opportunities facing brand management: an introduction to the special issue, Journal of Marketing Research, 31, 149, 10.2307/3152190 · DOI
  26. Sirgy, 1982, Self-concept in consumer behavior: a critical review, Journal of Consumer Research, 9, 287, 10.1086/208924 · DOI · Paper page
  27. Thompson, 1990, The lived meaning of free choice: an existential-phenomenological description of everyday consumer experiences of contemporary married women, Journal of Consumer Research, 17, 346, 10.1086/208562 · DOI · Paper page
  28. Thompson, 1994, The spoken and the unspoken: a hermeneutic approach to understanding the cultural viewpoints that underlie consumers' expressed meanings, Journal of Consumer Research, 21, 432, 10.1086/209409 · DOI · Paper page
  29. Webster, 1992, The changing role of marketing in the corporation, Journal of Marketing, 56, 1, 10.2307/1251983 · DOI
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Cited by

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Metadata

Authors
Fournier, S., & Yao, J. L.
Venue
International Journal of Research in Marketing
Publisher
Elsevier BV
Published
1997-12
Volume
14
Issue
5
Pages
451-472
ISSN
0167-8116 (ISSN-L)
DOI
10.1016/s0167-8116(97)00021-9
OpenAlex
W1973844561
Cited by
675
References
2
FWCI
15.76
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)

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CoChat. (2026). Citation check: Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships. https://app.cochat.ai/papers/10.1016/s0167-8116(97)00021-9
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Fournier, S., & Yao, J. L. (1997). Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships. International Journal of Research in Marketing. https://doi.org/10.1016/s0167-8116(97)00021-9

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.