The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
A Meaning-Based Model of Advertising Experiences
Abstract
This article adopts and extends a meaning-based approach to advertising. We emphasize the consumer's perspective and seek to address important factors that motivate and shape actualized advertising meanings. A graphic model is delineated that focuses on consumers' life themes (e.g., being true vs. being false) and life projects (e.g., what it means to be an educator). The model is assessed through a phenomenological inquiry into the life stories of three individuals and their respective experiences of contemporary magazine advertisements. Findings corroborate the proposition that many actualized ad meanings are a function of the consumer's salient life projects as conjoined by life themes. Discussion focuses on the implications for advertising theory and consumer research.
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Citations
Cites
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities
Mccracken, G. (1990) · doi:10.2979/1450.0 · Cited by 1,058
Cited by
Consumer Culture Theory (CCT): Twenty Years of Research
Arnould, E. J., & Thompson, C. J. (2005) · Journal of Consumer Research · doi:10.1086/426626 · Cited by 3,677
De Veirman, M., Cauberghe, V., & Hudders, L. (2017) · International Journal of Advertising · doi:10.1080/02650487.2017.1348035 · Cited by 2,548
Thompson, C. J. (1997) · Journal of Marketing Research · doi:10.1177/002224379703400403 · Cited by 1,142
Utopian Enterprise: Articulating the Meanings of Star Trek's Culture of Consumption : Figure 1
Kozinets, R. V. (2001) · Journal of Consumer Research · doi:10.1086/321948 · Cited by 1,051
Narrative and Persuasion in Fashion Advertising
Phillips, B. J., & McQuarrie, E. F. (2010) · Journal of Consumer Research · doi:10.1086/653087 · Cited by 350
Metadata
- Authors
- Mick, D. G., & Buhl, C.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1992-12
- Volume
- 19
- Issue
- 3
- Pages
- 317
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2113627987
- Cited by
- 579
- References
- 2
- FWCI
- 13.97
- Type
- journal article
- Language
- en
- Open access
- closed
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- Mick, D. G., & Buhl, C. (1992). A Meaning-Based Model of Advertising Experiences. Journal of Consumer Research. https://doi.org/10.1086/209305
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
