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Visual attention during brand choice: The impact of time pressure and task motivation

Pieters, Rik, Warlop, Luk·1999·International Journal of Research in Marketing

DOI 10.1016/s0167-8116(98)00022-6

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Authors: Pieters, R., & Warlop, L.
Affiliations: Tilburg University (NL)
KU Leuven (BE)
Corresponding author: Pieters, Rik
ORCID: Pieters, Rik
Warlop, Luk
Venue: International Journal of Research in Marketing
Publisher: Elsevier BV
Published: 1999-02
Volume: 16
Issue: 1
Pages: 1-16
ISSN: 0167-8116 (ISSN-L)
DOI: 10.1016/s0167-8116(98)00022-6
OpenAlex: W2234649517
Cited by: 603
References: 36
Citations by year: 2026: 26 · 2025: 23 · 2024: 26 · 2023: 23 · 2022: 33 · 2021: 46 · 2020: 54 · 2019: 43 · 2018: 36 · 2017: 37 · 2016: 38 · 2015: 33 · 2014: 37 · 2013: 25 · 2012: 31
FWCI: 17.97
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: International Journal of Research in Marketing (publishedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Keywords: visual attention, brand choice, time pressure, task motivation, eye movements, information filtering, saccades, fixation duration, consumer attention

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Visual attention during brand choice: The impact of time pressure and task motivation

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