The Adaptive Decision Maker

Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model

Venkatesh, V. (2000) · Information Systems Research · doi:10.1287/isre.11.4.342.11872 · Cited by 6,664 · see citing works

Risk as feelings.

Loewenstein, G. F., Weber, E. U., Hsee, C. K., & Welch, N. (2001) · Psychological Bulletin · doi:10.1037/0033-2909.127.2.267 · Cited by 5,955 · see citing works

Emotion and Decision Making

Lerner, J. S., Li, Y., Valdesolo, P., & Kassam, K. S. (2015) · Annual Review of Psychology · doi:10.1146/annurev-psych-010213-115043 · Cited by 2,913 · see citing works

Homo Heuristicus: Why Biased Minds Make Better Inferences

Gigerenzer, G., & Brighton, H. (2009) · Topics in Cognitive Science · doi:10.1111/j.1756-8765.2008.01006.x · Cited by 1,801 · see citing works

Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids

Häubl, G., & Trifts, V. (2000) · Marketing Science · doi:10.1287/mksc.19.1.4.15178 · Cited by 1,731 · see citing works

Models of ecological rationality: The recognition heuristic.

Goldstein, D. G., & Gigerenzer, G. (2002) · Psychological Review · doi:10.1037/0033-295x.109.1.75 · Cited by 1,352 · see citing works

Risk and Rationality in Adolescent Decision Making: Implications for Theory, Practice, and Public Policy

Reyna, V. F., & Farley, F. (2006) · Psychological Science in the Public Interest · doi:10.1111/j.1529-1006.2006.00026.x · Cited by 1,244 · see citing works

Support theory: a nonextensional representation of subjective probability

Tversky, A., & Koehler, D. J. (1994) · Psychological Review · doi:10.1037/0033-295x.101.4.547 · Cited by 1,167 · see citing works

Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload

Scheibehenne, B., Greifeneder, R., & Todd, P. M. (2010) · Journal of Consumer Research · doi:10.1086/651235 · Cited by 1,070 · see citing works

Resource-rational analysis: Understanding human cognition as the optimal use of limited computational resources

Lieder, F., & Griffiths, T. L. (2020) · Behavioral and Brain Sciences · doi:10.1017/s0140525x1900061x · Cited by 892 · see citing works

Choice overload: A conceptual review and meta-analysis

Chernev, A., Böckenholt, U., & Goodman, J. (2015) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.08.002 · Cited by 858 · see citing works

Online peer and editorial recommendations, trust and choice in virtual markets

Smith, D., Menon, S., & Sivakumar, K. (2005) · Journal of Interactive Marketing · doi:10.1002/dir.20041 · Cited by 650 · see citing works

Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses

Fitzsimons, G. J., & Lehmann, D. R. (2004) · Marketing Science · doi:10.1287/mksc.1030.0033 · Cited by 604 · see citing works

Visual attention during brand choice: The impact of time pressure and task motivation

Pieters, R., & Warlop, L. (1999) · International Journal of Research in Marketing · doi:10.1016/s0167-8116(98)00022-6 · Cited by 603 · see citing works

Explanations From Intelligent Systems: Theoretical Foundations and Implications for Practice1

Gregor, S., & Benbasat, I. (1999) · MIS Quarterly · doi:10.2307/249487 · Cited by 535 · see citing works

Intelligent systems in tourism

Gretzel, U. (2011) · Annals of Tourism Research · doi:10.1016/j.annals.2011.04.014 · Cited by 468 · see citing works

Cognitive abilities and superior decision making under risk: A protocol analysis and process model evaluation

Cokely, E. T., & Kelley, C. M. (2009) · Judgment and Decision Making · doi:10.1017/s193029750000067x · Cited by 427 · see citing works

Cognitive Lock-In and the Power Law of Practice

Johnson, E. J., Bellman, S., & Lohse, G. L. (2003) · Journal of Marketing · doi:10.1509/jmkg.67.2.62.18615 · Cited by 389 · see citing works

Choice goal attainment and decision and consumption satisfaction

Heitmann, M., Lehmann, D. R., & Herrmann, A. (2007) · Journal of Marketing Research · doi:10.1509/jmkr.44.2.234 · Cited by 371

Environments That Make Us Smart: Ecological Rationality

Todd, P. M., & Gigerenzer, G. (2007) · Current Directions in Psychological Science · doi:10.1111/j.1467-8721.2007.00497.x · Cited by 364 · see citing works

The agony of ambivalence and ways to resolve it: Introducing the MAID model

van Harreveld, F., van der Pligt, J., & de Liver, Y. N. (2009) · Personality and Social Psychology Review · doi:10.1177/1088868308324518 · Cited by 343 · see citing works

Debiasing

Larrick, R. P. (2004) · Blackwell Handbook of Judgment and Decision Making · doi:10.1002/9780470752937.ch16 · Cited by 328 · see citing works

Product-Related Deception in E-Commerce: A Theoretical Perspective1

Xiao, B., & Benbasat, I. (2011) · MIS Quarterly · doi:10.2307/23043494 · Cited by 265 · see citing works

Heuristics as adaptive decision strategies in management: HEURISTICS IN MANAGEMENT

Artinger, F., Petersen, M., Gigerenzer, G., & Weibler, J. (2015) · Journal of Organizational Behavior · doi:10.1002/job.1950 · Cited by 255 · see citing works

The anchoring bias reflects rational use of cognitive resources

Lieder, F., Griffiths, T. L., M. Huys, Q. J., & Goodman, N. D. (2018) · Psychonomic Bulletin & Review · doi:10.3758/s13423-017-1286-8 · Cited by 230 · see citing works

Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making

Venkatraman, V., Payne, J. W., Bettman, J. R., Luce, M. F., & Huettel, S. A. (2009) · Neuron · doi:10.1016/j.neuron.2009.04.007 · Cited by 222 · see citing works

Integrating perceptual and cognitive modeling for adaptive and intelligent human-computer interaction

Duric, Z., Gray, W. D., Heishman, R., Li, F., Rosenfeld, A., Schoelles, M. J., Schunn, C., & Wechsler, H. (2002) · Proceedings of the IEEE · doi:10.1109/jproc.2002.801449 · Cited by 185 · see citing works

Correlations of cognitive reflection with judgments and choices

Campitelli, G., & Labollita, M. (2010) · Judgment and Decision Making · doi:10.1017/s1930297500001066 · Cited by 166 · see citing works

Interactive effects of nurse-experienced time pressure and burnout on patient safety: A cross-sectional survey

Teng, C.-I., Shyu, Y.-I. L., Chiou, W.-K., Fan, H.-C., & Lam, S. M. (2010) · International Journal of Nursing Studies · doi:10.1016/j.ijnurstu.2010.04.005 · Cited by 145 · see citing works

Toward a Metacognitive Account of Cognitive Offloading

Dunn, T. L., & Risko, E. F. (2016) · Cognitive Science · doi:10.1111/cogs.12273 · Cited by 122 · see citing works

The effects of asymmetry among advisors on the aggregation of their opinions

Budescu, D. V., Rantilla, A. K., Yu, H.-T., & Karelitz, T. M. (2003) · Organizational Behavior and Human Decision Processes · doi:10.1016/s0749-5978(02)00516-2 · Cited by 117 · see citing works

Rational use of cognitive resources in human planning

Callaway, F., van Opheusden, B., Gul, S., Das, P., Krueger, P. M., Griffiths, T. L., & Lieder, F. (2022) · Nature Human Behaviour · doi:10.1038/s41562-022-01332-8 · Cited by 121 · see citing works

Stereotype threat and inflexible perseverance in problem solving

Carr, P. B., & Steele, C. M. (2009) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2009.03.003 · Cited by 96 · see citing works

Decision making in adults with ADHD

Mäntylä, T., Still, J., Gullberg, S., & Del Missier, F. (2012) · Journal of Attention Disorders · doi:10.1177/1087054709360494 · Cited by 84 · see citing works

Decision-Making Competence: More Than Intelligence?

Bruine de Bruin, W., Parker, A. M., & Fischhoff, B. (2020) · Current Directions in Psychological Science · doi:10.1177/0963721420901592 · Cited by 78 · see citing works

Do people treat missing information adaptively when making inferences?

Garcia-Retamero, R., & Rieskamp, J. (2009) · Quarterly Journal of Experimental Psychology · doi:10.1080/17470210802602615 · Cited by 58 · see citing works

How to Explain Behavior?

Gigerenzer, G. (2020) · Topics in Cognitive Science · doi:10.1111/tops.12480 · Cited by 48 · see citing works

Classification in the Wild: The Science and Art of Transparent Decision Making

Katsikopoulos, K. V., Şimşek, Ö., Buckmann, M., & Gigerenzer, G. (2021) · doi:10.7551/mitpress/11790.001.0001 · Cited by 42 · see citing works

The moderating roles of subjective (perceived) and objective task complexity in system use and performance

Chan, S. H., Song, Q., & Yao, L. J. (2015) · Computers in Human Behavior · doi:10.1016/j.chb.2015.04.059 · Cited by 43 · see citing works

Working memory failure in phone-based interaction

Huguenard, B. R., Lerch, F. J., Junker, B. W., Patz, R. J., & Kass, R. E. (1997) · ACM Transactions on Computer-Human Interaction · doi:10.1145/254945.254947 · Cited by 34 · see citing works

The influence of prior belief on scientific thinking

Evans, J. S. B. T. (2002) · The Cognitive Basis of Science · doi:10.1017/cbo9780511613517.011 · Cited by 22 · see citing works

Shopping by algorithm: How agentic AI deploys human heuristics as a surrogate consumer

Wadi, D., & Ma, Y. (2026) · arXiv · doi:10.48550/arxiv.2609.28372