The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior
Abstract
Three studies were conducted to examine the role of need for cognition on attitudes formed as a result of exposure to advertisements. Prior research on need for cognition has used only long messages, counterattitudinal topics, or employed instructions that specifically told participants to evaluate products. Results of our studies reveal that need for cognition also affects the processes of attitude change when no explicit evaluation instructions are provided and when exposures are to relatively short, unfamiliar advertising messages presented in either self‐paced or externally controlled formats. Consistent with prior research, attitudes of high need for cognition individuals were based more on an evaluation of product attributes than were the attitudes of low need for cognition persons (Studies 1 and 2). In addition, the attitudes of low need for cognition individuals were based more on simple peripheral cues inherent in the ads than were the attitudes of high need for cognition persons (Study 3). Implications for the study of personality variables in consumer behavior are discussed.
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Cites
The Elaboration Likelihood Model of Persuasion
Petty, R. E., & Cacioppo, J. T. (1986) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60214-2 · Cited by 8,822
Self-citationCacioppo, J. T., & Petty, R. E. (1982) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.42.1.116 · Cited by 5,359
Self-citationPetty, R. E., & Cacioppo, J. T. (1984) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.46.1.69 · Cited by 1,727
Self-citationPersonality and consumer behavior: A review
Kassarjian, H. H. (1971) · Journal of Marketing Research · doi:10.1177/002224377100800401 · Cited by 601
Cited by
Cacioppo, J. T., Petty, R. E., Feinstein, J. A., & Jarvis, W. B. G. (1996) · Psychological Bulletin · doi:10.1037/0033-2909.119.2.197 · Cited by 2,517
Self-citationPetty, R. E., Wegener, D. T., & Fabrigar, L. R. (1997) · Annual Review of Psychology · doi:10.1146/annurev.psych.48.1.609 · Cited by 2,290
Self-citationGangadharbatla, H. (2008) · Journal of Interactive Advertising · doi:10.1080/15252019.2008.10722138 · Cited by 495
The Very Efficient Assessment of Need for Cognition: Developing a Six-Item Version
Lins de Holanda Coelho, G., H. P. Hanel, P., & J. Wolf, L. (2020) · Assessment · doi:10.1177/1073191118793208 · Cited by 358
Pizzas: π or Square? Psychophysical Biases in Area Comparisons
Krider, R. E., Raghubir, P., & Krishna, A. (2001) · Marketing Science · doi:10.1287/mksc.20.4.405.9756 · Cited by 180
Metadata
- Authors
- Haugtvedt, C. P., Petty, R. E., & Cacioppo, J. T.
- Venue
- Journal of Consumer Psychology
- Publisher
- Wiley
- Published
- 1992-01
- Volume
- 1
- Issue
- 3
- Pages
- 239-260
- ISSN
- 1057-7408 (ISSN-L)
- 1532-7663
- OpenAlex
- W2020604165
- Cited by
- 627
- References
- 4
- FWCI
- 16.18
- Type
- journal article
- Language
- en
- Open access
- closed
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- Haugtvedt, C. P., Petty, R. E., & Cacioppo, J. T. (1992). Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior. Journal of Consumer Psychology. https://doi.org/10.1016/s1057-7408(08)80038-1
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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