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Cited by 627

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior

Haugtvedt, Curtis P., Petty, Richard E., Cacioppo, John T.·1992·Journal of Consumer Psychology

Abstract

Three studies were conducted to examine the role of need for cognition on attitudes formed as a result of exposure to advertisements. Prior research on need for cognition has used only long messages, counterattitudinal topics, or employed instructions that specifically told participants to evaluate products. Results of our studies reveal that need for cognition also affects the processes of attitude change when no explicit evaluation instructions are provided and when exposures are to relatively short, unfamiliar advertising messages presented in either self‐paced or externally controlled formats. Consistent with prior research, attitudes of high need for cognition individuals were based more on an evaluation of product attributes than were the attitudes of low need for cognition persons (Studies 1 and 2). In addition, the attitudes of low need for cognition individuals were based more on simple peripheral cues inherent in the ads than were the attitudes of high need for cognition persons (Study 3). Implications for the study of personality variables in consumer behavior are discussed.

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Metadata

Authors
Haugtvedt, C. P., Petty, R. E., & Cacioppo, J. T.
Venue
Journal of Consumer Psychology
Publisher
Wiley
Published
1992-01
Volume
1
Issue
3
Pages
239-260
ISSN
  • 1057-7408 (ISSN-L)
  • 1532-7663
OpenAlex
W2020604165
Cited by
627
References
4
FWCI
16.18
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior. https://app.cochat.ai/papers/10.1016/s1057-7408(08)80038-1
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Haugtvedt, C. P., Petty, R. E., & Cacioppo, J. T. (1992). Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior. Journal of Consumer Psychology. https://doi.org/10.1016/s1057-7408(08)80038-1

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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