The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.
Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste
Open accessAbstract
Objective It is often believed that people overeat the foods they like. We investigated whether environmental cues such as packaging and container size are so powerful that they can increase our intake of foods that are less palatable.Design, setting, and participants In a 2 x 2 between-subjects design, 158 moviegoers in Philadelphia (57.6% male; 28.7 years) were randomly given a medium (120 g) or a large (240 g) container of free popcorn that was either fresh or stale (14 days old). Following the movie, consumption measures were taken, along with measures of perceived taste.Outcome measures and results Moviegoers who were given fresh popcorn ate 45.3% more popcorn when it was given to them in large containers. This container-size influence is so powerful that even when the popcorn was disliked, people still ate 33.6% more popcorn when eating from a large container than from a medium-size container.Conclusions and implications Even when foods are not palatable, large packages and containers can lead to overeating. The silver lining of these findings may be that portion size can also be used to increase the consumption of less preferred healthful foods, such as raw vegetables.
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“There are also plenty of human studies showing acute effects of manipulating palatability, variability, and availability of food ([191](#B191), [192](#B192)), although few controlled studies show long-term effects on energy balance ([120](#B120), [134](#B134)).”
From Food reward, hyperphagia, and obesity (2011) · cites this paper as [191]
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1 retracted
RETRACTED: Super Bowls: Serving Bowl Size and Food Consumption
Wansink, B. C., & Cheney, M. M. (2005) · JAMA · doi:10.1001/jama.293.14.1727 · Cited by 263
Self-citationRetractedThe Contribution of Expanding Portion Sizes to the US Obesity Epidemic
Young, L. R., & Nestle, M. (2002) · American Journal of Public Health · doi:10.2105/ajph.92.2.246 · Cited by 1,142
ENVIRONMENTAL FACTORS THAT INCREASE THE FOOD INTAKE AND CONSUMPTION VOLUME OF UNKNOWING CONSUMERS
Wansink, B. (2004) · Annual Review of Nutrition · doi:10.1146/annurev.nutr.24.012003.132140 · Cited by 1,036
Self-citationCan Package Size Accelerate Usage Volume?
Wansink, B. C. (1996) · Journal of Marketing · doi:10.2307/1251838 · Cited by 534
Self-citationBottomless Bowls: Why Visual Cues of Portion Size May Influence Intake **
Wansink, B. C., Painter, J. E., & North, J. (2005) · Obesity Research · doi:10.1038/oby.2005.12 · Cited by 517
Self-citationServing Portion Size Influences 5-Year-Old but Not 3-Year-Old Children's Food Intakes
Rolls, B. J., Engell, D. B., & Birch, L. L. (2000) · Journal of the American Dietetic Association · doi:10.1016/s0002-8223(00)00070-5 · Cited by 455
Effects of changes in palatability on food intake and the cumulative food intake curve in man
Bobroff, E. M., & Kissileff, H. R. (1986) · Appetite · doi:10.1016/s0195-6663(86)80044-7 · Cited by 195
At the movies: how external cues and perceived taste impact consumption volume
Wansink, B., & Park, S. (2001) · Food Quality and Preference · doi:10.1016/s0950-3293(00)00031-8 · Cited by 143
Self-citationPopkin, B. M., Zizza, C. A., & Siega‐Riz, A. M. (2003) · American Journal of Preventive Medicine · doi:10.1016/s0749-3797(03)00099-0 · Cited by 100
Research works printed but not linked: 3
- Fisher, 2001, Effects of repeated exposure of a large portion-sized entree on children's eating, Obesity Res, 9, 76S
- Kral, 2002, Increasing the portion size of a packaged snack increases energy intake, Appetite, 39, 86
- Wansink B. Mindless Eating:The Hidden Persuaders that Make Us Lose and GainWeight. NewYork:Bantam-Dell;In press.
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ENVIRONMENTAL FACTORS THAT INCREASE THE FOOD INTAKE AND CONSUMPTION VOLUME OF UNKNOWING CONSUMERS
Wansink, B. (2004) · Annual Review of Nutrition · doi:10.1146/annurev.nutr.24.012003.132140 · Cited by 1,036
Self-citationInfluencing behaviour: The mindspace way
Dolan, P., Hallsworth, M., Halpern, D., King, D., Metcalfe, R., & Vlaev, I. (2011) · Journal of Economic Psychology · doi:10.1016/j.joep.2011.10.009 · Cited by 931
Wansink, B. C., & Sobal, J. (2006) · Environment and Behavior · doi:10.1177/0013916506295573 · Cited by 631
Self-citationWood, W., & Neal, D. T. (2009) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2009.08.003 · Cited by 667
Nudging – A promising tool for sustainable consumption behaviour?
Lehner, M., Mont, O., & Heiskanen, E. (2015) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2015.11.086 · Cited by 672
Metadata
- Authors
- Wansink, B., & Kim, J.
- Affiliations
- Cornell University (US)
- University of Central Florida (US)
- Corresponding author
- Wansink, Brian
- Venue
- Journal of Nutrition Education and Behavior
- Publisher
- Elsevier BV
- Published
- 2005-09
- Volume
- 37
- Issue
- 5
- Pages
- 242-245
- ISSN
- 1499-4046 (ISSN-L)
- OpenAlex
- W2105214281
- Cited by
- 322
- References
- 9
- Citations by year
- 2026: 2 · 2025: 5 · 2024: 1 · 2023: 7 · 2022: 7 · 2021: 10 · 2020: 10 · 2019: 8 · 2018: 12 · 2017: 20 · 2016: 25 · 2015: 31 · 2014: 39 · 2013: 29 · 2012: 25
- FWCI
- 8.71
- Type
- journal article
- Language
- en
- Open access
- Locations
- Journal of Nutrition Education and Behavior (publishedVersion)
- PubMed (publishedVersion)
- Journal of International Crisis and Risk Communication Research (submittedVersion)
- SSRN Electronic Journal (submittedVersion)
- The Royal Society of Chemistry’s Journals, Books and Databases (The Royal Society of Chemistry) (submittedVersion)
- Funders
- University of Pennsylvania
- University of Illinois at Urbana-Champaign
- Topics
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Keywords
- portion size, container size, overeating, food packaging, environmental cues, dietary intake, taste perception, palatability, snacking, popcorn, moviegoers
- MeSH terms
- Adolescent, Adult, Aged, Energy Intake, Eating, Female, Humans, Male, Middle Aged, Taste, Food Packaging
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