Cited by 339Social Media and PoliticsSocial Capital and NetworksNonprofit Sector and Volunteering

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Collective Action in Organizations: Interaction and Engagement in an Era of Technological Change

Bimber, Bruce, Flanagin, Andrew, Stohl, Cynthia·2012·Cambridge University Press eBooks

DOI 10.1017/cbo9780511978777

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Abstract

Challenging the notion that digital media render traditional, formal organizations irrelevant, this book offers a new theory of collective action and organizing. Based on extensive surveys and interviews with members of three influential and distinctive organizations in the United States - The American Legion, AARP and MoveOn - the authors reconceptualize collective action as a phenomenon in which technology enhances people's ability to cross boundaries in order to interact with one another and engage with organizations. By developing a theory of Collective Action Space, Bimber, Flanagin and Stohl explore how people's attitudes, behaviors, motivations, goals and digital media use are related to their organizational involvement. They find that using technology does not necessarily make people more likely to act collectively, but contributes to a diversity of 'participatory styles', which hinge on people's interaction with one another and the extent to which they shape organizational agendas. In the digital media age, organizations do not simply recruit people into roles, they provide contexts in which people are able to construct their own collective experiences.

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(2020) · Cambridge University Press eBooks · doi:10.1017/9781108297820.010
Preface
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Theoretical Conclusions and Political Implications
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Bibliography
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Reaching People
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Organisational Form
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Democracy’s Future
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Authors: Bimber, B., Flanagin, A., & Stohl, C.
Affiliations: University of California, Santa Barbara (US)
ORCID: Bimber, Bruce
Flanagin, Andrew
Stohl, Cynthia
Venue: Cambridge University Press eBooks
Publisher: Cambridge University Press
Published: 2012-02-29
DOI: 10.1017/cbo9780511978777
OpenAlex: W4255002177
Cited by: 339
References: 0
Citations by year: 2026: 10 · 2025: 10 · 2024: 13 · 2023: 12 · 2022: 13 · 2021: 17 · 2020: 50 · 2019: 42 · 2018: 35 · 2017: 30 · 2016: 45 · 2015: 26 · 2014: 21 · 2013: 13 · 2012: 2
FWCI: 19.33
Type: book
Language: en
Open access: closed
Licence: www.cambridge.org/core/terms (unspecified, 97 d)
Locations: Cambridge University Press eBooks (publishedVersion)
Topics: Social Sciences › Communication › Social Media and Politics
Social Sciences › Sociology and Political Science › Social Capital and Networks
Social Sciences › Sociology and Political Science › Nonprofit Sector and Volunteering
Keywords: collective action, organizing, digital media, organizational involvement, American Legion, AARP, online political participation, technology and organization

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Collective Action in Organizations: Interaction and Engagement in an Era of Technological Change

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