Cited by 247Consumer Market Behavior and PricingDecision-Making and Behavioral EconomicsSupply Chain and Inventory Management

Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments

Anderson, Eric T., Simester, Duncan I.·2003·Quantitative Marketing and Economics

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Crossref · 10.1023/a:1023581927405

Cites

16 of 16 references verified0 citation errors · 0 not checkable

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  • Zara only uses prices from a discrete and finite set of commercial prices all ending with '.99'.

    “during both clearance sales and the regular season Zara only uses prices from a discrete and finite set of so-called commercial prices all ending with '.99' which, as discussed in the marketing literature (Anderson and Simester 2003) tend to be more appealing to customers.”

    From Clearance Pricing Optimization for a Fast-Fashion Retailer (2012) · cites this paper as Anderson and Simester 2003

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Authors
Anderson, E. T., & Simester, D. I.
Affiliations
  • University of Chicago (US)
  • Massachusetts Institute of Technology (US)
Corresponding author
Anderson, Eric T.
Venue
Quantitative Marketing and Economics
Published
2003-03
Volume
1
Issue
1
Pages
93-110
ISSN
  • 1570-7156 (ISSN-L)
  • 1573-711X
OpenAlex
W1506265753
Cited by
247
References
17
Citations by year
2026: 13 · 2025: 17 · 2024: 4 · 2023: 11 · 2022: 11 · 2021: 11 · 2020: 14 · 2019: 9 · 2018: 13 · 2017: 14 · 2016: 12 · 2015: 13 · 2014: 14 · 2013: 10 · 2012: 9
FWCI
20.30
Type
journal article
Language
en
Open access
closed
Locations
  • Quantitative Marketing and Economics (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Funders
  • Northwestern University
  • University of Chicago
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
  • Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
  • Social Sciences › Business, Management and Accounting › Management Information Systems › Supply Chain and Inventory Management
Keywords
price anchoring, retail pricing, new products, consumer information, price manipulation, field experiments

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