The DOI matches its Crossref record; 16 of the 17 references it cites were found in a registry or an index.
Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments
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“during both clearance sales and the regular season Zara only uses prices from a discrete and finite set of so-called commercial prices all ending with '.99' which, as discussed in the marketing literature (Anderson and Simester 2003) tend to be more appealing to customers.”
From Clearance Pricing Optimization for a Fast-Fashion Retailer (2012) · cites this paper as Anderson and Simester 2003
Citations
Cites
Sales Promotion: Concepts, Methods and Strategies
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Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects
Schindler, R. M., & Kirby, P. N. (1997) · Journal of Consumer Research · doi:10.1086/209504 · Cited by 312
An Empirical Analysis of Price Endings with Scanner Data
Stiving, M., & Winer, R. S. (1997) · Journal of Consumer Research · doi:10.1086/209493 · Cited by 296
Increased consumer sales response though use of 99-ending prices
Schindler, R. M., & Kibarian, T. M. (1996) · Journal of Retailing · doi:10.1016/s0022-4359(96)90013-5 · Cited by 192
Effects of odd pricing on price recall
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Stiving, M. (2000) · Management Science · doi:10.1287/mnsc.46.12.1617.12078 · Cited by 136
A Retailer Promotion Policy Model Considering Promotion Signal Sensitivity
Inman, J. J., & McAlister, L. M. (1993) · Marketing Science · doi:10.1287/mksc.12.4.339 · Cited by 99
Anderson, E. T., & Simester, D. I. (1998) · Marketing Science · doi:10.1287/mksc.17.2.139 · Cited by 85
Self-citation
Research works printed but not linked: 3
- Direct Marketing Association. (2000). State of the Catalog Industry Report, New York: DMA.
- Ginzberg, Eli. (1936). “Customary Prices”, The American Economic Review 26(2), 296.
- Lambert, Zarrel V. (1975). “Perceived Prices as Related to Odd and Even Price Endings”, Journal of Retailing 51 (Fall), 13-22.
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Metadata
- Authors
- Anderson, E. T., & Simester, D. I.
- Affiliations
- University of Chicago (US)
- Massachusetts Institute of Technology (US)
- Corresponding author
- Anderson, Eric T.
- Venue
- Quantitative Marketing and Economics
- Published
- 2003-03
- Volume
- 1
- Issue
- 1
- Pages
- 93-110
- ISSN
- 1570-7156 (ISSN-L)
- 1573-711X
- OpenAlex
- W1506265753
- Cited by
- 247
- References
- 17
- Citations by year
- 2026: 13 · 2025: 17 · 2024: 4 · 2023: 11 · 2022: 11 · 2021: 11 · 2020: 14 · 2019: 9 · 2018: 13 · 2017: 14 · 2016: 12 · 2015: 13 · 2014: 14 · 2013: 10 · 2012: 9
- FWCI
- 20.30
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Quantitative Marketing and Economics (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Funders
- Northwestern University
- University of Chicago
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Supply Chain and Inventory Management
- Keywords
- price anchoring, retail pricing, new products, consumer information, price manipulation, field experiments
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