Costs and benefits of allegiance: Changes in fans' self-ascribed competencies after team victory versus defeat.

Abstract

Two studies examined the effect of game outcome on sports fans' estimates of the team's as well as their own future performance. Consistent with social identity theory, it was expected that Ss for whom fanship was an important identity would respond to team success and failure as personal success and failure. Ss watched a live basketball game; then, in the context of a second, unrelated experiment, Ss estimated their own performance at several tasks. Results indicated that fans' mood and self-esteem were affected by game outcome. More important, fans' estimates of both the team's and their own future performance were significantly better in the win than in the loss condition

Cites (49)

1. Multiple regression: testing and interpreting interactions
   1992 · Choice Reviews Online
2. Development and validation of brief measures of positive and negative affect: The PANAS scales.
   Watson, David, Clark, Lee Anna, Tellegen, Auke · 1988 · Journal of Personality and Social Psychology
3. Society and the Adolescent Self-Image
   Rosenberg, Morris · 1965
4. The Psychology of Interpersonal Relations.
   Newcomb, Theodore, Heider, Fritz · 1958 · American Sociological Review
5. Handbook of Social Cognition
   2014 · Psychology Press eBooks
6. Basking in reflected glory: Three (football) field studies.
   Cialdini, Robert B., Borden, Richard J., Thorne, Avril, Walker, Marcus Randall, Freeman, Stephen, Sloan, Lloyd Reynolds · 1976 · Journal of Personality and Social Psychology
7. Process Analysis: Estimating Mediation in Treatment Evaluations
   Judd, Charles M., Kenny, David A. · 1981 · Evaluation Review
8. Impression Management: The Self-Concept, Social Identity, and Interpersonal Relations.
   Scott, Marvin B., Schlenker, Barry R. · 1981 · Contemporary Sociology
9. New directions in attribution research
   John H. Harvey, William John Ickes, Robert F. Kidd · 1976 · Medical Entomology and Zoology
10. Handbook of Motivation and Cognition: Foundations of Social Behavior, Vol. 2.
    Wagner, David G., Higgins, E. Tory, Sorrentino, Richard M. · 1991 · Contemporary Sociology

Show all 49 references

Cited by (15)

1. The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport
   Funk, Daniel C., James, Jeff · 2001 · Sport Management Review
2. Consumer Loyalty: The Meaning of Attachment in the Development of Sport Team Allegiance
   Funk, Daniel C., James, Jeffrey D. · 2006 · Journal of Sport Management
3. Cognitive and Affective Determinants of Fan Satisfaction with Sporting Event Attendance
   Madrigal, Robert · 1995 · Journal of Leisure Research
4. Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship
   Madrigal, Robert · 2001 · Psychology and Marketing
5. The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products
   Madrigal, Robert · 2000 · Journal of Advertising

See all 433