A description of the affective quality attributed to environments.
Abstract
The meaning that persons attribute to environments is divided into perceptualcognitive meaning and affective meaning. Affective meaning is then conceptualized as a two-dimensional bipolar space that can be denned by eight variables falling in the following circular order around the perimeter: pleasant (arbitrarily set at 0°), exciting (45°), arousing (90°), distressing (135°), unpleasant (180°), gloomy (225°), sleepy (270°), and relaxing (315°, which is thus 45° from pleasant). Alternatively, the same space can be denned by two orthogonal bipolar dimensions of pleasant-unpl easant and arousing-sleepy—or equally well by exciting-gloomy and distressing-relaxing. Reliable verbal scales for these eight variables are developed and shown to approximate the proposed theoretical structure. Most of us would acknowledge the pervasive if subtle influence of affective responses on person-environment interactions. The English language provides hundreds of words, such as lively, boring, disgusting, and relaxing, that persons use to describe the affective quality of places. In spite of, or perhaps because of, this large array of affective descriptors, environmental psychologists have focused their attention on only a few and then only one at a time (such as degree of comfort, annoyance, pleasantness, or psychological stress), implicitly expressing pessimism about the possibility of including in their research or theorizing anything approaching a complete description and assessment of the af…
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In the SOR model, environmental stimuli act on a consumer's internal states, which in turn drive approach or avoidance responses.
“In the SOR model, environmental stimuli act on a consumer's internal states, which in turn drive approach or avoidance responses (Mehrabian and Russell 1974;Russell and Pratt 1980).”
From Seeing Is Believing, Experiencing Is Deciding: How Augmented Reality Attributes Drive Confidence in Choice and Willingness to Pay (2026) · cites this paper as Russell and Pratt 1980
Cites
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Self-citationEvidence of convergent validity on the dimensions of affect
Russell, J. A. (1978) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.36.10.1152 · Cited by 495 · see citing works
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Self-citationServicescapes: The Impact of Physical Surroundings on Customers and Employees
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Core affect and the psychological construction of emotion.
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Self-citationTractinsky, N., Katz, A. S., & Ikar, D. (2000) · Interacting with Computers · doi:10.1016/s0953-5438(00)00031-x · Cited by 1,376 · see citing works
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- Authors
- Russell, J. A., & Pratt, G.
- Affiliations
- University of British Columbia (CA)
- Venue
- Journal of Personality and Social Psychology
- Published
- 1980-02
- Volume
- 38
- Issue
- 2
- Pages
- 311-322
- ISSN
- 0022-3514 (ISSN-L)
- 1939-1315
- OpenAlex
- W2087810295
- Cited by
- 1,288
- References
- 2
- Citations by year
- 2026: 43 · 2025: 48 · 2024: 45 · 2023: 51 · 2022: 58 · 2021: 71 · 2020: 73 · 2019: 63 · 2018: 71 · 2017: 72 · 2016: 64 · 2015: 46 · 2014: 61 · 2013: 43 · 2012: 48
- FWCI
- 29.26
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personality and Social Psychology (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Place Attachment and Urban Studies
- Social Sciences › Psychology › Social Psychology › Color perception and design
- Social Sciences › Psychology › Social Psychology › Facilities and Workplace Management
- Keywords
- person-environment interaction, bipolar scales, pleasantness, arousal, environmental psychology, verbal rating scale, affective meaning
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