Field dependence and attitude change: Source credibility can alter persuasion by affecting message‐relevant thinking
Abstract
The present study shows that for a personally relevant counterattitudinal issue, a highly credible source can alter persuasibility by increasing a subject's message‐relevant thinking. Previous failures to show this effect were probably due to the highly thoughtful nature of typical research subjects, when confronted with involving issues. In the present study, field‐dependent and field‐independent subjects heard convincing or refutable counterattitudinal speeches given by sources of high or low credibility. Results indicated that subjects who are typically low in differentiation of stimuli (field‐dependent subjects) showed differential persuasion to strong and weak arguments only when they were presented by a highly credible source. For subjects who are typically high in propensity to differentiate stimuli (field‐independent subjects), the arguments were differentially persuasive for both high and low credible sources. These results are consistent with the hypothesis that increasing source credibility can enhance message‐relevant thought for subjects who typically do not scrutinize message content.
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People are more likely to be influenced by information about climate change that has higher credibility.
“Among various information about climate change to which people are exposed to, they are more likely to be influenced by information that have higher credibility.”
From Credibility of climate change denial in social media (2019) · cites this paper as Heesacker et al., 1983
If incoming information from a person's social network carries no credibility, then it is less likely to be incorporated into the belief of the person.
“The credibility of information that propagates in a social network is a critical factor that can shape the beliefs: if incoming information from a person's social network carries no credibility, then it is less likely to be incorporated in to the belief of the person (Pornpitakpan, 2004;Heesacker et al., 1983).”
From Credibility of climate change denial in social media (2019) · cites this paper as Heesacker et al., 1983
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Self-citationEffects of rhetorical questions on persuasion: A cognitive response analysis.
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The Elaboration Likelihood Model of Persuasion
Petty, R. E., & Cacioppo, J. T. (1986) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60214-2 · Cited by 8,822 · see citing works
Self-citationThe Elaboration Likelihood Model of Persuasion
Petty, R. E., & Cacioppo, J. T. (1986) · Communication and Persuasion · doi:10.1007/978-1-4612-4964-1_1 · Cited by 3,202 · see citing works
Self-citationThe Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence
Pornpitakpan, C. (2004) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.2004.tb02547.x · Cited by 2,205 · see citing works
Political News in the News Feed: Learning Politics from Social Media
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Self-citationCredibility of climate change denial in social media
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Residents' responses to wildland fire programs: a review of cognitive and behavioral studies
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- Authors
- Heesacker, M., Petty, R. E., & Cacioppo, J. T.
- Affiliations
- University of Missouri (US)
- University of Iowa (US)
- Corresponding author
- Heesacker, Martin
- Venue
- Journal of Personality
- Publisher
- Wiley
- Published
- 1983-12
- Volume
- 51
- Issue
- 4
- Pages
- 653-666
- ISSN
- 0022-3506 (ISSN-L)
- 1467-6494
- OpenAlex
- W2031663812
- Cited by
- 284
- References
- 3
- Citations by year
- 2026: 6 · 2025: 5 · 2024: 8 · 2023: 9 · 2022: 8 · 2021: 9 · 2020: 5 · 2019: 19 · 2018: 8 · 2017: 3 · 2016: 5 · 2015: 15 · 2014: 10 · 2013: 8 · 2012: 12
- FWCI
- 20.42
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personality (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Sociology and Political Science › Psychology of Social Influence
- Social Sciences › Psychology › Developmental and Educational Psychology › Learning Styles and Cognitive Differences
- Keywords
- source credibility, persuasion, attitude change, field dependence, field independence, stimulus differentiation, argument strength
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