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Regulatory Fit and Persuasion: Transfer From "Feeling Right."

Cesario, Joseph, Grant, Heidi, Higgins, E. Tory·2004·Journal of Personality and Social Psychology

Abstract

The authors propose that when a message recipient "feels right" from regulatory fit (E. T. Higgins, 2000), this subjective experience transfers to the persuasion context and serves as information for relevant evaluations, including perceived message persuasiveness and opinions of the topic. Fit was induced either by strategic framing of message arguments in a way that fit/did not fit with the recipient's regulatory state or by a source unrelated to the message itself. Across 4 studies, regulatory fit enhanced perceived persuasiveness and opinion ratings. These effects were eliminated when the correct source of feeling right was made salient before message exposure, supporting the misattribution account. These effects reversed when message-related thoughts were negative, supporting the claim that fit provides information about the "rightness" of one's (positive or negative) evaluations.

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Metadata

Authors
Cesario, J., Grant, H., & Higgins, E. T.
Venue
Journal of Personality and Social Psychology
Published
2004-03
Volume
86
Issue
3
Pages
388-404
ISSN
  • 0022-3514 (ISSN-L)
  • 1939-1315
OpenAlex
W2021998397
Cited by
1,011
References
66
FWCI
29.18
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Regulatory Fit and Persuasion: Transfer From "Feeling Right.". https://app.cochat.ai/papers/10.1037/0022-3514.86.3.388
The paper
Cesario, J., Grant, H., & Higgins, E. T. (2004). Regulatory Fit and Persuasion: Transfer From "Feeling Right.". Journal of Personality and Social Psychology. https://doi.org/10.1037/0022-3514.86.3.388

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.