Cited by 327Decision-Making and Behavioral EconomicsPsychometric Methodologies and TestingRisk Perception and Management

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Measuring psychological uncertainty: Verbal versus numeric methods.

Windschitl, Paul D., Wells, Gary L.·1996·Journal of Experimental Psychology: Applied

DOI 10.1037/1076-898x.2.4.343

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Abstract

The authors argue that alternatives to the traditional numeric methods of measuring people's uncertainty may prove to hold important advantages under some conditions. In 3 experiments, the authors compared verbal measures involving responses such as very likely, and numeric measures involving responses such as 80% chance. The verbal measures were found to show more sensitivity to various manipulations affecting psychological uncertainty (Experiment 1), to be better predictors of individual preferences among options with unknown outcomes (Experiment 2), and to be better predictors of behavioral intentions (Experiment 3). Results suggest that numeric measures tend to elicit deliberate and rule-based reasoning from respondents, whereas verbal measures allow for more associative and intuitive thinking. Given that there may be many types of situations in which human decisions and behaviors are not based on deliberate and rule-based thinking, numeric measures may misrepresent how individuals think about uncertainty in those situations.

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Authors: Windschitl, P. D., & Wells, G. L.
Affiliations: Iowa State University (US)
ORCID: Windschitl, Paul D.
Wells, Gary L.
Venue: Journal of Experimental Psychology: Applied
Publisher: American Psychological Association (APA)
Published: 1996-12
Volume: 2
Issue: 4
Pages: 343-364
ISSN: 1076-898X (ISSN-L)
1939-2192
DOI: 10.1037/1076-898x.2.4.343
OpenAlex: W2000688897
Cited by: 326
References: 50
Citations by year: 2026: 8 · 2025: 6 · 2024: 12 · 2023: 10 · 2022: 9 · 2021: 34 · 2020: 19 · 2019: 9 · 2018: 15 · 2017: 14 · 2016: 12 · 2015: 12 · 2014: 15 · 2013: 18 · 2012: 15
FWCI: 4.49
Type: journal article
Language: en
Open access: closed
Locations: Journal of Experimental Psychology Applied (publishedVersion)
Topics: Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
Social Sciences › Sociology and Political Science › Risk Perception and Management
Keywords: psychological uncertainty, decision making under uncertainty, behavioral intention, intuitive thinking, deliberative reasoning, preference prediction

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Measuring psychological uncertainty: Verbal versus numeric methods.

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