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Inference of attitudes from nonverbal communication in two channels.
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“The studies conducted by Albert Mehrabian in 1967 established the 7%-38%-55% rule, also known as the “3V rule”: 7% of the communication is verbal, 38% of the communication is vocal and 55% of the communication is visual [1].”
From Survey on AI-Based Multimodal Methods for Emotion Detection (2019) · cites this paper as [1]
In the citing paper
“Nonverbal cues, as opposed to verbal utterances, are thought to carry the majority of meaning when communicating messages regarding feelings and attitudes.”
From Social Media and Clinical Care: Ethical, Professional, and Social Implications (2013) · cites this paper as [73]
Citations
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Mehrabian, A., & Wiener, M. (1967) · Journal of Personality and Social Psychology · doi:10.1037/h0024532 · Cited by 666
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Metadata
- Authors
- Mehrabian, A., & Ferris, S. R.
- Affiliations
- University of California, Los Angeles (US)
- Venue
- Journal of Consulting Psychology
- Published
- 1967
- Volume
- 31
- Issue
- 3
- Pages
- 248-252
- ISSN
- 0095-8891 (ISSN-L)
- OpenAlex
- W2015463594
- Cited by
- 952
- References
- 9
- Citations by year
- 2026: 26 · 2025: 48 · 2024: 49 · 2023: 70 · 2022: 45 · 2021: 54 · 2020: 79 · 2019: 36 · 2018: 39 · 2017: 36 · 2016: 34 · 2015: 37 · 2014: 21 · 2013: 31 · 2012: 36
- FWCI
- 8.47
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consulting Psychology (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Deception detection and forensic psychology
- Social Sciences › Psychology › Social Psychology › Health, Education, and Physical Culture
- Physical Sciences › Computer Science › Artificial Intelligence › Emotion and Mood Recognition
- Keywords
- nonverbal communication, interpersonal perception, nonverbal cues
- MeSH terms
- Attitude, Communication, Facial Expression, Female, Humans, Verbal Behavior
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