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Accelerating dynamics of collective attention
Open accessAbstract
With news pushed to smart phones in real time and social media reactions spreading across the globe in seconds, the public discussion can appear accelerated and temporally fragmented. In longitudinal datasets across various domains, covering multiple decades, we find increasing gradients and shortened periods in the trajectories of how cultural items receive collective attention. Is this the inevitable conclusion of the way information is disseminated and consumed? Our findings support this hypothesis. Using a simple mathematical model of topics competing for finite collective attention, we are able to explain the empirical data remarkably well. Our modeling suggests that the accelerating ups and downs of popular content are driven by increasing production and consumption of content, resulting in a more rapid exhaustion of limited attention resources. In the interplay with competition for novelty, this causes growing turnover rates and individual topics receiving shorter intervals of collective attention.
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![Fig. 1 Measuring the speed of hashtag dynamics: a Daily usage Li(t) of the top 50 hashtags i on Twitter in 2016, with exemplary highlighted major events. b Average trajectories 〈L(t − tpeak)〉 leading to a local maximum Li(tpeak) in all top hashtags from 2013 to 2016. The shaded area shows the 95% confidence intervals (CI). In the background a 1% random sample of trajectories is shown in grey. c Temporal density of extreme events (local maxima with a lower threshold for the slopes, for details see Methods section), scattered over 365 days. d Distribution of daily relative losses P(ΔLi^(l)∕Li) and e daily relative gains P(ΔLi^(g)∕Li). The solid lines show fitted log-normal distributions P(x)=1∕(xσ√2π)exp[-(ln(x)-μ)²∕(2σ²)] (distributions truncated at 10−3). Inset: The corresponding distributions of the local maxima of each hashtag trajectory P(Li(tpeak)) (distributions truncated at 103). Source data are provided as a Source Data file and in an online repository (see data availability statement)](/paper-figures/6a4a4db4a1994e3eb328788b843ca0fc/accelerating-dynamics-of-collective-attention-figure-1.jpg)


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“The datasets used in this work have been collected, analyzed and validated in previous works [2-4].”
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Metadata
- Authors
- Lorenz-Spreen, P., Mønsted, B. M., Hövel, P., & Lehmann, S.
- Affiliations
- Max Planck Institute for Human Development (DE)
- Technical University of Denmark (DK)
- University College Cork (IE)
- University of Copenhagen (DK)
- Corresponding author
- Hövel, Philipp
- Lehmann, Sune
- Venue
- Nature Communications
- Published
- 2019-04-15
- Volume
- 10
- Issue
- 1
- Pages
- 1759-1759
- ISSN
- 2041-1723 (ISSN-L)
- PMC
- PMC6465266
- OpenAlex
- W2939088842
- Cited by
- 304
- References
- 38
- Citations by year
- 2026: 46 · 2025: 51 · 2024: 40 · 2023: 43 · 2022: 45 · 2021: 41 · 2020: 32 · 2019: 6
- FWCI
- 14.47
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Locations
- Nature Communications (publishedVersion, cc-by)
- Europe PMC (PubMed Central) (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- Research at the University of Copenhagen (University of Copenhagen) (publishedVersion, cc-by)
- Arrow@dit (Dublin Institute of Technology) (acceptedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Cork Open Research Archive (University College Cork, Ireland) (submittedVersion, cc-by)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Technical University of Denmark, DTU Orbit (Technical University of Denmark, DTU) (submittedVersion, other-oa)
- MPG.PuRe (Max Planck Society) (submittedVersion, other-oa)
- Funders
- Deutsche Forschungsgemeinschaft
- Topics
- Physical Sciences › Physics and Astronomy › Statistical and Nonlinear Physics › Complex Network Analysis Techniques
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Complex Systems and Time Series Analysis
- Social Sciences › Communication › Digital Media and Philosophy
- Keywords
- collective attention, attention dynamics, cultural artifacts, popularity, social media
- MeSH terms
- Attention, Humans, Models, Theoretical, Information Dissemination, Social Media
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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