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Human decision-making biases in the moral dilemmas of autonomous vehicles
Open accessAbstract
The development of artificial intelligence has led researchers to study the ethical principles that should guide machine behavior. The challenge in building machine morality based on people’s moral decisions, however, is accounting for the biases in human moral decision-making. In seven studies, this paper investigates how people’s personal perspectives and decision-making modes affect their decisions in the moral dilemmas faced by autonomous vehicles. Moreover, it determines the variations in people’s moral decisions that can be attributed to the situational factors of the dilemmas. The reported studies demonstrate that people’s moral decisions, regardless of the presented dilemma, are biased by their decision-making mode and personal perspective. Under intuitive moral decisions, participants shift more towards a deontological doctrine by sacrificing the passenger instead of the pedestrian. In addition, once the personal perspective is made salient participants preserve the lives of that perspective, i.e. the passenger shifts towards sacrificing the pedestrian, and vice versa. These biases in people’s moral decisions underline the social challenge in the design of a universal moral code for autonomous vehicles. We discuss the implications of our findings and provide directions for future research.
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![Figure 1 Moral decision task used in Study 1. Note: Own work. Image assets adapted from the Moral Machine (http://moralmachine.mit.edu/) by Scalable Cooperation and MIT Media Lab [CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/)].](/paper-figures/bd9b64b49d3244b58c6a0d9af89c7c44/human-decision-making-biases-in-the-moral-dilemmas-of-autonomous-vehicles-figure-1.jpg)

![Figure 3 The default path of the vehicle in Studies 1 and 2. Note: Own work. Image assets adapted from the Moral Machine (http://moralmachine.mit.edu/) by Scalable Cooperation and MIT Media Lab [CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/)].](/paper-figures/25b1e0b87585474e836f545f7e3e31d3/human-decision-making-biases-in-the-moral-dilemmas-of-autonomous-vehicles-figure-3.jpg)
![Figure 4 The default path of the vehicle in Studies 3 and 4. Note: Own work. Image assets adapted from the Moral Machine (http://moralmachine.mit.edu/) by Scalable Cooperation and MIT Media Lab [CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/)].](/paper-figures/a514ac65e6a848f3b049eb1cde710e37/human-decision-making-biases-in-the-moral-dilemmas-of-autonomous-vehicles-figure-4.jpg)
![Figure 5 The default path of the vehicle for the front- and back-seat conditions in Study 5. Note: Own work. Image assets adapted from the Moral Machine (http://moralmachine.mit.edu/) by Scalable Cooperation and MIT Media Lab [CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/)].](/paper-figures/24ab07481b254669bb74a497e82d942e/human-decision-making-biases-in-the-moral-dilemmas-of-autonomous-vehicles-figure-5.jpg)
![Figure 6 The default path of the vehicle for the norm violation conditions in Study 6. Note: Own work. Image assets adapted from the Moral Machine (http://moralmachine.mit.edu/) by Scalable Cooperation and MIT Media Lab [CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/)].](/paper-figures/0bfb0619636a4ede882e305b3db5198f/human-decision-making-biases-in-the-moral-dilemmas-of-autonomous-vehicles-figure-6.jpg)



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“Several investigations have delved into the specific perspectives of passengers, pedestrians, and observers in trolley dilemma, indicating people’s inclination to avoid moral algorithm involving self-sacrifice (Frank et al., 2019; Mayer et al., 2021).”
From Exploring moral algorithm preferences in autonomous vehicle dilemmas: an empirical study (2023) · cites this paper as Frank et al., 2019
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Metadata
- Authors
- Frank, D.-A., Chrysochou, P., Mitkidis, P., & Ariely, D.
- Affiliations
- Aarhus University (DK)
- University of South Australia (AU)
- Duke University (US)
- Corresponding author
- Frank, Darius-Aurel
- Venue
- Scientific Reports
- Published
- 2019-09-11
- Volume
- 9
- Issue
- 1
- Pages
- 13080-13080
- ISSN
- 2045-2322 (ISSN-L)
- PMC
- PMC6739396
- OpenAlex
- W2972894832
- Cited by
- 101
- References
- 34
- Citations by year
- 2026: 13 · 2025: 20 · 2024: 21 · 2023: 16 · 2022: 12 · 2021: 12 · 2020: 7
- FWCI
- 4.51
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Locations
- Scientific Reports (publishedVersion, cc-by)
- Europe PMC (PubMed Central) (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
- Funders
- Aarhus Universitet
- Topics
- Life Sciences › Neuroscience › Cognitive Neuroscience › Psychology of Moral and Emotional Judgment
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Ethics in Business and Education
- Social Sciences › Arts and Humanities › Philosophy › Philosophical Ethics and Theory
- Keywords
- autonomous vehicles, ethical dilemmas, ethical decision-making, decision bias, personal perspective, deontology, consequentialism
- MeSH terms
- Adult, Artificial Intelligence, Automobiles, Decision Making, Female, Humans, Male, Morals
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