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Cited by 11Environmental Sustainability in BusinessCultural and Historical StudiesSustainable Supply Chain Management

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review

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Sagapova, Nikola, Buchtele, Roman, Dušek, Radim·2022·SHS Web of Conferences
DOI 10.1051/shsconf/202213501011
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Abstract

This paper uses a narrative literature review to provide evidence of the problematic consequences of the fast fashion industry in the context of sustainability and to consider the option of the green marketing approach as a way of reducing negative impacts. Studies relevant to our research were identified through a search of Web of Science, Science Direct, Scopus and Google Scholar. In recent years, environmental sustainability has played an important role on the political agenda, but it is also driving innovation in business. The range of environmentally friendly products on the market is increasing, and consumers are showing interest in buying these types of products, which are usually more expensive. Unfortunately, fashion production is one of the least sustainable industries. Therefore, more and more fashion companies are trying to implement green approaches in their value chains. Green marketing in the context of the fashion industry essentially refers to products that are produced with respect to working conditions and the environment, and to the possibility of finding a compromise between business objectives and environmental issues.

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    Background

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Metadata

Authors
Sagapova, N., Buchtele, R., & Dušek, R.
Affiliations
  • University of South Bohemia in České Budějovice (CZ)
  • Institute of Technology and Business (CZ)
ORCID
Venue
SHS Web of Conferences
Publisher
EDP Sciences
Published
2022
Volume
135
Pages
01011
ISSN
2261-2424 (ISSN-L)
DOI
10.1051/shsconf/202213501011
OpenAlex
W4211097588
Cited by
11
References
2
Citations by year
2026: 2 · 2025: 2 · 2024: 4 · 2023: 2 · 2022: 1
FWCI
7.13
Type
conference paper
Language
en
Open access
Licence
Locations
  • SHS Web of Conferences (publishedVersion, cc-by)
  • Springer Link (Chiba Institute of Technology) (submittedVersion)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Social Sciences › Arts and Humanities › Visual Arts and Performing Arts › Cultural and Historical Studies
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
Keywords
fast fashion, green marketing, sustainability, environmental impact of fashion, sustainable fashion, sustainable products, working conditions, value chain, consumer behavior

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