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Cited by 473

The DOI matches its Crossref record; 31 of the 31 references it cites were found in a registry or an index.

Using the brand experience scale to profile consumers and predict consumer behaviour

Zarantonello, Lia, Schmitt, Bernd H·2010·Journal of Brand Management
DOI 10.1057/bm.2010.4
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Metadata

Authors
Zarantonello, L., & Schmitt, B. H.
Venue
Journal of Brand Management
Publisher
Springer Science and Business Media LLC
Published
2010-03-26
Volume
17
Issue
7
Pages
532-540
ISSN
  • 1350-231X (ISSN-L)
  • 1479-1803
DOI
10.1057/bm.2010.4
OpenAlex
W2030896530
Cited by
473
References
31
FWCI
38.77
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Using the brand experience scale to profile consumers and predict consumer behaviour. https://app.cochat.ai/papers/10.1057/bm.2010.4
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Zarantonello, L., & Schmitt, B. H. (2010). Using the brand experience scale to profile consumers and predict consumer behaviour. Journal of Brand Management. https://doi.org/10.1057/bm.2010.4

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.